Legal Awards 2015

Latin America

Best Insolvency & Restructuring Firm, Brazil
Deloitte – Brazil

Best Transfer Pricing Firm, Brazil
Deloitte – Brazil

Best Tax Firm, Brazil
Intercorp Group

Best IP, Paraguay
Berkemeyer

Best Corporate & Commercial Firm, Colombia
Gómez-Pinzón Zuleta

Best Dispute Resolution Firm, Mexico
Von Wobeser y Sierra

Best Energy Firm, Mexico
Galicia Abogados

Best M&A Firm, Argentina
Mitrani Caballero Ojam & Ruiz Moreno

Best Property Firm, Peru
Rodrigo, Elías & Medrano Abogados

Best Employment Firm, Venezuela
Hoet Pelaez Castillo & Duque

Europe

Best Lawyer, Belgium
Thierry Afschrift at Afschrift Law Firm

Best Tax Firm, Belgium
Afschrift Law Firm

Best White Collar Firm, Belgium
Afschrift Law Firm

Best Tax Firm, Sweden
PwC Sweden

Best Tax Firm, UK
LEXeFISCAL

Best M&A Firm, Italy
Bonelli Erede Pappalardo

Best IP Firm, UK
Bird & Bird

Best Capital Markets Firm, Germany
Freshfields Bruckhaus Deringer

Best Employment Firm, Spain
Sagardoy Abogados

Best Energy Firm, Netherlands
Loyens & Loeff

North America

Best Lawyer, US
Jamie Wintz McKeon at Morgan Lewis

Best Intellectual Property Firm, Chicago, US
Global IP Law Group

Best Banking & Finance, New York, US
Kramer Levin Naftalis & Frankel

Best Energy Firm, Houston, US
Gardere Wynne Sewell

Best Property Firm, District of Colombia, US
Goulston & Storrs

Best Environmental Firm, Toronto, Canada
Willms & Shier Environmental Lawyers

Best Tax Firm, New York, US
Roberts & Holland

Best Litigation Firm, LA, US
Caldwell Leslie & Proctor

Best M&A Firm, New York, US
Seward & Kissel

Best Competition & Antitrust Firm, District of Columbia, US
Crowell & Moring

Best Insolvency & Restructuring Firm, LA, US
Pachulski Stang Ziehl & Jones

Asia-Pacific

Best Corporate & Commercial Firm, Macau
Riquito Advogados

Best Litigation Firm, Macau
Riquito Advogados

Best M&A Firm, Macau
Riquito Advogados

Best Capital Markets Firm, Australia
King & Wood Mallesons

Best Competition & Anti-Trust, China
Broad & Bright

Best Banking & Finance Firm, Japan
Nagashima Ohno & Tsunematsu

Best Dispute Resolution, Singapore
WongPartnership

Best Insolvency & Restructuring Firm, New Zealand
Chapman Tripp

Best Property Firm, Thailand
Weerawong, Chinnavat & Peangpanor

Best Private Equity Firm, India
AZB & Partners

Africa

Best Corporate & Commercial Firm, Mozambique
Fernanda Lopes & Associados Advogados

Best Employment Firm, Mozambique
Fernanda Lopes & Associados Advogados

Best Energy Firm, Mozambique
Fernanda Lopes & Associados Advogados

Best Tax Firm, South Africa
ENSafrica

Best Dispute Resolution, South Africa
Webber Wentzel

Best M&A, Ghana
Bentsi-Enchill Letsa & Ankomah

Best Insolvency & Restructuring Firm, Côte d’Ivoire
Cabinet Hoegah & Etté

Best Property Firm, Angola
FBL Advogados

Best Corporate & Commercial Firm, Nigeria
Detail Commercial Solicitors

Best Litigation Firm, Zambia
Musa Dudhia & Co

Middle East

Best Dispute Resolution Firm, Bahrain
Jalila Sayed Attorneys & Legal Consultants

Best Banking & Finance, Bahrain
Hassan Radhi & Associates

Best Corporate & Commercial Firm, Oman
Al Busaidy, Mansoor Jamal & Co

Best Islamic Finance Firm, Kuwait
ASAR – Al Ruwayeh & Partners

Best Employment Firm, Bahrain
Zeenat Al Mansoori & Associates

Best Energy Firm Qatar
Arab Law Bureau

Best Litigation Firm, Saudi Arabia
Hatem Abbas Ghazzawi & Co

Best Corporate & Commercial Lawyer, Qatar
Gebran Majdalany (The Law Offices of Gebran Majdalany)

Best Intellectual Property Firm, UAE
Al Tamimi & Company

Best Property Firm, UAE
Hadef & Partners

Unpaid internships in the city

Young people around the world will be familiar with this paradox. In order to get a job you need experience, but how do you get experience if you cannot get a job? It is a concept that every graduate or school leaver will be familiar with. At least they will be once the initial excitement of the job search wears off, after they are regretfully informed for the umpteenth time that their application has failed to impress because they don’t have the relevant experience.

In order to escape the torment of a lifetime in unemployment limbo, many youngsters are turning to internships as a means of breaking the paradox and gaining some valuable experience that will hopefully help them take the first step in securing a full-time role. However, competition in the paid internships market is just as fierce as it is applying for a permanent position. Out of sheer desperation many end up applying for expenses only or even completely unpaid roles just to get their hands on that most elusive of things – experience.

Many youngsters are turning to internships as a means of breaking the paradox and gaining some valuable experience that will hopefully help them take the first step in securing a full-time role

Upping the expectations
The growth in internships – particularly unpaid ones – is raising some serious concerns. According to a report by The Sutton Trust, a think-tank that works to combat educational inequality in the UK, working for nothing favours the rich and hinders social mobility, which is why it is campaigning for all internships to pay at least the minimum wage.

With many of the best opportunities existing in big capital cities like London and Manhattan, for those that are thinking about embarking on an unpaid internship they face being hit by high living costs, and when considering that the average stint at one of these unpaid internships is usually for a minimum of three months, the price of experience adds up quickly.

When a close friend of mine took an unpaid placement in order to try and gain some experience at a production company, he had to commute to central London from the suburbs. His travel alone was £280 a month. But at least he had the benefit of living on the outskirts of the Big Smoke, along with the knowledge that once his long hard day of being paid absolutely nothing was finally over; he could head back to a home-cooked meal from mum and rest in the warmth of his own bed.

For those living a little further afield, a daily commute is simply impossible. The only other options open to someone looking to gain experience in the big city are to a) find a family member or two who do not mind a bit of couch surfing; or b) look for some form of accommodation nearby. For those who opt to live in London, the price of a three-month stint is bordering on extortion. The Sutton Trust’s report calculated that interns could expect to pay at least £926 per month (and that is excluding transport costs), which will add at least a further £120 onto your bill.

Prices like these mean that unpaid internships and, therefore, potentially valuable experience is restricted to those with the necessary means. What that really equates to is that those graduates, whose parents can afford to bankroll their little one through the process, will have access to these unpaid opportunities that give them an edge in the job market. While those on the other side of the tracks, whose parents make a moderate wage or those who are barely scraping by, will have to accept work closer to home.

City living
No doubt many will be wondering why that it is a problem? Why is everyone so obsessed with working in London anyway? Well, that has a lot to do with the investment gap between the capital and the rest of England, which has grown substantially in recent years. Figures from a research report carried out by the Institute for Public Policy Research (IPPR) show that Londoners receive £5,203 more per person in terms of capital investment than residents in the northeast of England, making London a highly attractive place to do business. This leads to top companies establishing operations in the capital, bringing with them highly sought after employment opportunities.

The cost of living in London, where most of the best opportunities lie, means that access to unpaid internships is restricted disproportionately to those from wealthier families, which in turn is dramatically hampering social mobility for those that come from more modest backgrounds. A recent report by the UK government’s Social Mobility and Child Poverty Commission showed that 71 percent of senior judges, 55 percent of the most senior civil servants, 43 percent of newspaper columnists, and 33 percent of MPs were privately educated – compared with only seven percent of the general population.

Social mobility has always been a topic for debate, as a result of individuals from privileged backgrounds historically having an edge in the job market, but looking at it objectively, why should we fix it? Why should we put a stop to unpaid internships?

Well, the reason has nothing to do with a moral imperative or anything to do with social justice. It comes down to economics. In macroeconomics, an investment multiplier is a term that relates to the idea that if capital is ploughed into a public or private venture, a ripple effect occurs, generating a positive impact for the overall economy. For example, the billions being invested on infrastructure projects, such as London’s Crossrail will have untold benefits for the British economy. Why? Because the extra cash supplied by the UK government to improve the railways will mean that contractors hired to carry out the work on the project will see their incomes increase, leaving them more disposable cash that they may choose to splurge in the retail sector, which in turn boosts that sectors overall income and so on. You get the picture.

Now consider internships. Imagine the government worked alongside business to put some serious investment behind apprenticeship programmes, creating a system that resembled the kind our grandparents’ generation were privy to. Imagine apprenticeships that offered a means of gaining hands on experience in a particular trade or profession, along with adequate remuneration. It would do more than just help young people find work. It would give them independence, and not just from parents, but from the state. It would give them disposable income that would help fuel and sustain the economy, and would allow companies to compliment formal education in order to develop the talent necessary to meet the growing skills gap. In short, putting an end to unpaid internships would be great for everyone’s finances.

The psychology of wealth

Money poisons the mind, argue studies splurged across the pages of international media over the past few years. Such studies have resulted in interesting findings – a recent paper published in November in the Journal of Experimental Social Psychology, for example, found that thinking about money made people less inclined to approve of, and show, emotion in public. The researchers surmised that this could be down to the notion of professionalism associated with finance; great bursts of emotion in the workplace tend to be considered as somewhat inappropriate.

Researchers at both Harvard and the University of Utah meanwhile, found in a 2013 study that exposure to words and images associated with money could lead to unethical behaviour, with money-primed participants more inclined to lie for the sake of economic gain. According to the researchers, “a cost-benefit analysis ensues which focuses on the self to the exclusion of others.” A UC Berkeley study in 2012 monitored two students playing a game of Monopoly and concluded that the player given the most money from the start (and collecting extra when passing Go) acted more aggressively than the poorer participant.

More money, more problems
That potential link between the notion of money and the way we behave is intriguing. It gets precarious, however, when the studies – and moreover the media – suggest that actually having more money has the same effect as thinking about it as a concept.

In some cases the immoral, misogynistic and self-seeking Wolf of Wall Street-style stereotypes probably ring true – but that ‘some’ seems to get awkwardly confused with ‘most’

Psychologist Paul Piff, who led the Monopoly study, didn’t hesitate to make that link. “Putting someone in a role where they’re more privileged and have more power in a game makes them behave like people who actually do have more power, more money, and more status”, New York Magazine quoted him saying. How much of that is grounded in actual reality is questionable, but that didn’t stop it hitting the headlines and fuelling dangerously negative perceptions.

Another study carried out in 2012 by Piff and fellow UC Berkeley researchers took it to a greater extent, arguing that wealthy people were more likely to “lie, cheat, steal, and break the law”, in the words of Business Insider. The findings sparked wide-scale controversy with a divisive mixture of excitement and abomination flooding Piff’s inbox and the media.

Piff and the other researchers wrote in the report that “the increased want associated with greater wealth and status can promote wrongdoing” and that the “upper class”, to use his terminology, view greed as positive. He added that self-centred behaviour accompanies rising status, telling Bloomberg: “It’s not that the rich are innately bad, but as you rise in the ranks… you become more self-focused.”

In some cases the immoral, misogynistic and self-seeking Wolf of Wall Street-style stereotypes probably ring true – but that ‘some’ seems to get awkwardly confused with ‘most’ when such generalisations are made and sent out to sensationalist media outlets hungry for a good story.

The damage caused by such studies, or rather the media’s uptake of them, is two-fold; firstly it implies an awkward binary of ‘rich’ and ‘poor’, evoking some sort of 16th-century ideology where the one is not to mix with the other for fear of contagion on either part; such a binary ignores the complexities of a modern, fluid and liberal society. Secondly it perpetuates the very stereotypes that cause divisions and negative perceptions in the first place; those stereotypes, which permeate all areas of society, can become dangerously self-fulfilling.

Piff’s conclusions, as with the Monopoly game, seem to lack solid evidence; one of the tests in the study, for example, found that drivers in more expensive cars – watched at an intersection – were more likely to cut up other vehicles and less likely to stop at a pedestrian crossing. That led reporters to conclude that the rich were more likely to break the law. But taking an expensive car as an indicator of overall wealth is problematic in itself, as Professor Meredith McGinley pointed out in a Bloomberg report. It also picks up and amplifies the minority, overlooking the two thirds who didn’t cut up other cars, for example.

Other research papers have made similarly sweeping and far-reaching conclusions. A study in 2010 by different UC Berkeley researchers found that those with less money were better at interpreting facial expressions. “Lower-class individuals have to respond chronically to a number of vulnerabilities and social threats”, co-author of the study Michael Kraus told Time. “You really need to depend on others … that makes you more perceptive of emotions.” Although in some cases there may well be truth in that, it’s another generalisation that uses the divisive lower-class/upper-class terms – ignoring the “complex mosaic” (to use the words of Stefan Trautmann, a Dutch researcher who led a more nuanced study in 2013) that shapes our actions. Education, profession and a host of other factors can influence our behaviour just as much as, if not more than, money.

Jumping to conclusions
What these studies seem to do is serve as a means of showcasing a pre-conceived ideology and set of stereotypes without solid evidence. That’s certainly suggested by Piff’s reaction to the results. “Would I be less excited if we found that higher-status people were more generous?” he asked, according to New York Magazine. “I’d probably be less excited, but that’s not what we found.”

Such pre-conceived stereotypes are damaging on any level and, in terms of wealth, can lead to harmful perceptions; according to a study by the University of Pennsylvania, researchers found that people linked higher-earning industries and businesses with unethical behaviour, even when those perceptions weren’t grounded in reality.

Those negative stereotypes disregard the flipside; perhaps most obviously demonstrated through world-renowned philanthropists like Bill Gates, who has pledged his fortune to the charity he and his wife set up, or Warren Buffett, who recently pledged $37bn to the same foundation, or indeed the 125 plus billionaires who have signed the Giving Pledge, promising to donate at least half of their fortune before they die.

Those inspirational acts of kindness risk being eclipsed by the negative stereotypes that these polarising studies, or at least the media’s portrayal of them, exasperate. They encourage unnecessary social divisions that ignore the nuances and fluidity of modern society, provoking leaping conclusions and ungrounded perceptions, and encouraging an oversight of the very real positive action that can come out of all areas of society – regardless of how much money individuals do or do not possess.

‘Asia’s Warren Buffett’ criticises Chinese Government

“The country desperately needs financial markets to function properly rather than rely on state-owned banks to allocate capital. The allocation system has become a threat to the legitimacy of the communist value of China.”

While a diminutive figure, Hye is an imposing presence in the asset management sector in Asia. He stands at the helm of investment juggernaut Value Partners Group Limited as Chairman and co-Chief Investment Officer. The company is one of the largest AMFs on the continent, with assets of $12.6bn.

The group actively invests in Greater China capital markets and is now expanding its reach into mainland and Taiwan.

Pressure for transparency and regulatory reform has been more pronounced

His firm is just one of many that is taking advantage of the country’s increasing exposure to international investors. According to the World Bank, FDI net inflows have been on the rise in China from 2010 to 2014, up from $295,625,587,109 in 2012 to $347,848,740,397 in 2013.

As such, pressure for transparency and regulatory reform has been more pronounced, particularly as asset managers compete for fickle foreigners.

Hence, the paradox of a Chinese government that is helping to court foreign investors while not undertaking rapid and robust capital market reform is not lost on captains of industry.

“I believe Hong Kong’s most urgent need now is to come out with positive political and social solutions”, Hye said. “This time if we miss the bus, you can’t come back again. Competing financial centres will surely benefit from our problem.”

According to a recent report by the Peterson Institute for International Economics, the past decade saw China’s bank-dominated financial system “rapidly” transform. The prominence of non-bank financial institutions and capital markets was replaced by a multiplicity of investment vehicles, including trust loans, entrusted loans, bankers’ acceptances, corporate bonds and equity issuances.

Yet the report adds that the “trend of financial development in China has been sub-optimal”. The fastest growing elements of the new financial system include those associated with the shadow banking system.

Though Hye boldly criticised the government for its low threshold for direct financing through capital markets, he is part of a growing international consensus around China.

This community reached a new critical mass after the publication of the State Council’s (the country’s cabinet) May 2014 New Nine Measures document, a comprehensive follow-up to an earlier version that was intended to deepen capital market reform. Though the document sets out clear plans to engage with new financial instruments, state coordination remains in control of several proposals.

Despite open criticisms of the government, China’s investment trajectory is indisputable. It is this realisation that keeps bringing even the most cynical market players back for more.

The business trends to expect in 2015

As Millennials continue to replace baby boomers hitting retirement in the upcoming year, the dynamics, policies and patterns of businesses look set to continue in their fundamental transition.

One of the key trends affecting businesses of late and set to accelerate in 2015 is the shift towards what workplace trend writer Larissa Faw terms in a Forbes article, ‘millennial multi-careerism’ – a Generation Y move away from traditional career paths. “There used to be an order in life: finish your education, go find a job, buy a house. This generation really mixes it up”, Sandy Thompson of Young & Rubicam advertising agency told Faw. That’s in turn likely to influence the way businesses hire (see Fig. 1).

More and more are job-hopping
The shift means job-hopping is increasing – 86 percent of employees are on the hunt for jobs outside of their current role, according to a 2014 study by Indeed.com. That trend is likely to continue into 2015, as online staffing and freelancing become increasingly popular. According to Dan Schawbel of research firm Millennial Branding, freelancing is predicted to account for one in two Americans by 2020, and for the first time ever it’s on the up even as the economy starts to recover. Once dictated by economic factors, freelancing now seems an increasingly popular choice for those seeking a more flexible, less traditionally company-oriented approach.

That certainly has its benefits for businesses, as binding contracts are gradually replaced by flexible terms that allow both parties to pick and choose without long-term commitment. What it does threaten is stability and long-term planning, and businesses must build new models around the trend to compensate. To assist with the continuous job search that an ensuing high staff turnover is driving, businesses in 2015 would do well to focus on developing smartphone-suitable career platforms – a study by CareerBuilder found that a mere 20 percent of Fortune 500 company career websites offer a mobile-friendly version, despite the overriding majority of applicants who use those devices for job searches. According to Schawbel, firms are also likely to increase their use of social media to attract new talent.

Available job postings

Those social networking tools are likely to serve a further purpose; driving consumer purchases, as the ‘buy’ buttons being introduced by Twitter, and tested by Facebook, start to take effect and widen the sources of revenue for online retailers. That should enable companies to directly measure which social media campaigns are generating sales, meaning SMEs could then adapt their marketing strategies accordingly.

Big data will also help in gaining consumer insight, according to a report by Verizon Enterprise Solution. “Predictive analytics is huge and it is sitting right at the heart of the C-level conversation”, says UK and Ireland Joint Managing Director Antony Tompkins, according to Business Reporter.

The Verizon report adds that Internet of Things (IoT) technology will become increasingly popular among businesses. Although some analysts are celebrating that uptake – Tompkins argues it could be advantageous in simplifying processes – smartphone and other IoT technology could present security threats. Stepping up reliance on connectivity means increasing the risk of cyber-crime, and businesses must find ways of combatting those risks over the coming year. Outside of the technology sphere, Schawbel argues that one of the key business trends will be an increase in transparency (see Fig. 2), as firms follow in the footsteps of companies like Whole Foods – which makes bonuses and salaries data accessible to every employee. Transparency is also set to become the ‘most important tool’ within the marketing sector, according to industry specialist Avi Dan in a Forbes article on 2015 marketing trends.

That would certainly be beneficial in helping businesses to gain consumer trust, as well addressing wider matters such as the gender pay gap and sustainability. Given the regulations set to be introduced from July in the EU – which will require oil, gas and mining companies to report taxes and other payments for each project and country – transparency should indeed be on the up.

Increasing transparency
But the picture isn’t necessarily as rosy as Schawbel makes out, with the world’s giants – including Amazon, Apple, Google, IBM, Honda and a number of Chinese businesses – ranking among the most opaque, according to a report by Transparency International. That suggests it’s likely to take more than just the next year for the big global players to properly step out of the darkness. Until they do that, Schawbel’s prediction that the pay gap will ‘start to close’ in 2015 might actually prove to be overly optimistic.

Top 10 most transparent

What does seem to be on the cards for the year is a continued uptake of more agile working patterns, in line with the general trend away from traditional, straight career paths and toward increased employee freedom. Richard Branson sparked attention in 2014 when he introduced a policy allowing Virgin staff to take as much holiday as they like – mirroring a similar policy at Netflix, implemented in 2004. A host of tech start-ups have now jumped on board with the same idea, while the Swedish city of Gothenburg trialled a six-hour working day for its public sector staff earlier in the year. These initiatives seem to mark a general, and much-needed shift away from clock-watching toward actual productivity.

And these more open, innovative policies are no longer just limited to tech companies but are starting to seep into more traditional industries; following Branson’s announcement, London law firm Mishcon de Reya publicised plans for its own unlimited holiday policy alongside a three-day working week.

In 2015 that trend towards ever-greater employee freedom is likely to continue; it seems an appropriate indicator of the growing demand for flexible working among a rising digital generation hungry for variety and advancement.

Given those conditions, it’s clear the year is likely to be one of further change as the digital economy advances and cultural attitudes continue to undergo an important shift. As new technologies come into play and social media takes on an ever-greater role in business, companies must move fast if they are to keep up with the latest trends and compete on a global scale in 2015.

The headquarters of Netflix in Los Gatos, California. Netflix introduced an unlimited employee holiday scheme similar to Virgin’s back in 2004
The headquarters of Netflix in Los Gatos, California. Netflix introduced an unlimited employee holiday scheme similar to Virgin’s back in 2004

China’s economic growth slowest for 24 years

China’s GDP growth was down 0.3 percent from 2013 at 7.4 percent, marking the slowest rate of growth since global sanctions against the country in 1990, following the Tiananmen Square massacre, stalled its expansion.

The slumped growth also marked the first time GDP growth has fallen below the target (set at around 7.5 percent for the year) since the 1998 Asian economic crisis hit the country.

GDP growth is expected to carry on at a slow rate over the next few years

The news confirmed expectations late in the year of a slowdown resulting from tumbling prices in real estate and energy, and weak domestic demand. Final quarter results were nevertheless slightly above predictions, at 7.3 percent – equal to the previous year.

GDP growth is expected to carry on at a slow rate over the next few years. The World Bank’s projections for 2015 GDP growth have now been lowered from 7.2 percent (predicted in October – already down from an estimated 7.5 percent in June) to 7.1 percent. The IMF predicts an even lower rate of 6.8 percent for the year, and it’s projected to fall further in 2016 to 6.3 percent. That’s compared to consistent pre-crisis levels of over 10 percent.

Beijing is reported to have been fairly receptive to the slowdown as it gradually attempts to shift from its investment, export and credit-driven economy to a consumption-driven one. “This is the best possible miss you could have from a messaging standpoint”, Andrew Polk, Economist at the Conference Board in Beijing, told Reuters. “The government is saying, ‘we’re not married to this specific target, we missed it and we’re okay.’ That seems to me a quite positive development.”

Others are less optimistic, however. According to the IMF report the slump is likely to have an impact on emerging economies elsewhere in Asia, and the World Bank has warned of its potential consequences on the rest of the world. “Although a low-probability risk given significant policy buffers, the slowdown in China could turn into a disorderly unwinding of financial vulnerabilities with considerable implications for the global economy,” it said in a report.

Late in 2014 the IMF put China’s economy as the largest in the world – $17.6trn – in terms of PPP, as the US slipped behind for the fist time in over 140 years. Beijing has contested the claim, however, arguing against the reliability of the PPP measure.

The true costs of tax avoidance

Politicians have been all-too-eager to label 2014 a milestone year for action on tax avoidance, with many of the world’s leading economies having introduced measures to wheedle out any loopholes and shame offending parties. As a result, many a major name has been caught red handed, and discussions on the issue of tax avoidance and its consequences have never been greater; yet those in less-than-major economies are still suffering in silence.

There’s perhaps no better figurehead for the movement than President Obama, who, at a Los Angeles college in July, loudly proclaimed that those employing creative strategies to reduce their tax bills were “corporate deserters who renounce their citizenship to shield profits.” It was with great satisfaction then that the Obama administration ushered in a new era of “economic patriotism”, with the September announcement that so-called tax inversion deals would no longer go unpunished under US law.

Campaigners insist that too little has been done to protect poorer economies against the crippling – and still largely uncertain – costs of tax avoidance

“These first, targeted steps make substantial progress in constraining the creative techniques used to avoid US taxes, both in terms of meaningfully reducing the economic benefits of inversions after the fact, and when possible, stopping them altogether”, said Treasury Secretary Jacob Lew in a statement at the time.

This same commitment to fighting tax avoidance was again on show in November, when leaders of the G20 nations agreed to put the issue at the top of their to-do list, and, in doing so, agreed to implement data sharing measures to highlight any irregularities. “We absolutely want companies to pay their fair share of tax and we want them to pay their tax in the jurisdictions where their profits are earned”, said Australian Prime Minister Tony Abbott. “This is particularly important for emerging and developing economies and we’re taking concrete and practical steps to achieve this. It’s about the countries of the world, the people of the world, receiving the tax benefits that are their due and it’s needed so that governments can fund the infrastructure and the services that people expect and deserve.”

However, although the progress made by major economies is well documented and the plight facing poorer nations much talked about, many critics are of the opinion that mature markets are overlooking their poorer counterparts, and excluding them from the debate. This isn’t to say that the issue can only be fixed with the help of advanced economies, but that decisions concerning those in low-income countries should be made with their input.

Developing world losses
Listening only to the statements made by G20 leaders, it would appear that great strides have been taken to protect the fairness of the global tax system and secure revenue streams for governments across the globe. For those concerned about tax avoidance in the wake of the ‘LuxLeaks’ scandal, there was no shortage of information, with politicians keen to highlight the steps taken to clamp down on unethical behaviour. And although the implications for low-income countries were discussed at length, there was a distinct absence of representative voices from the world’s worst-affected nations.

“Corporate tax avoidance has damaging effects in nearly all countries, but the effects of tax avoidance for developing nations are most acute”, says Alison Holder, Tax and Inequality Policy Manager for Oxfam. “Tax avoidance also has very direct and life or death impacts in poorer countries: developing countries are most in need of predictable sources of tax revenue to invest in essential healthcare, education, and infrastructure.”

Studies show that the costs of tax avoidance have a disproportionately large affect on developing economies, and one often-cited Global Financial Integrity estimate puts the price at close to $100bn per year in lost revenue. Another report, compiled by Christian Aid in 2008, entitled Death and Taxes: The True Toll of Tax Dodging, puts the same figure at $160bn, and adds that illegal, trade-related tax evasion will likely be responsible for the death of 5.6 million children through 2000 to 2015.

Here the social and economic costs for developing economies are exasperated by two principle factors: the first, that tax revenue accounts for a greater share of state income than in advanced economies; and secondly, that affected governments generally lack the legislative and administrative resources to tackle the issue head on. In a 2007 speech, Raymond Baker, Founder and President of the Global Financial Integrity Programme, called tax avoidance “the ugliest chapter in global economic affairs since slavery”, and eight years later, the problem is still one of the worst affecting low-income economies. It makes little sense then, that at the G20 leaders’ summit in November, these same nations were allowed little in the way of influence when arriving at a global strategy.

“The corporate tax rules we live with today are from a by-gone era and remain essentially unchanged since the 1920s. Yesterday’s tax system is not fit for purpose – let alone fair – today”, says Holder. “A third of the world’s population is excluded from the current negotiations on global tax reform being led by the G20, for example. Developing countries need to have a greater say in global tax matters and all countries need a seat at the table to fix the broken international tax system.”

One of the key issues discussed at the November summit was the Base Erosion and Profit Sharing (BEPS) project – an action plan run by the OECD and published in July of 2013 to address what flaws remain in a byzantine global tax regime. Focusing on double non-taxation and circumstances whereby profits are made to appear independent of geographical activities, the ambition for those involved is to realise a more consistent global framework. “Taxation is at the core of countries’ sovereignty, but the interaction of domestic tax rules in some cases leads to gaps and frictions”, according to the Action Plan on Base Erosion and Profit Sharing. The international standards have sought to address these frictions in a way that respects tax sovereignty, but gaps remain.

Ironing out flawed regimes
Recent steps to support the issue have taken pains to make clear the problems facing developing economies, a move best evidenced by recent reports commissioned to elaborate on the impact of BEPS in low-income countries. “This report demonstrates that we are serious about pursuing the dialogue with developing countries on BEPS and giving them a seat at the table”, says Pascal Saint-Amans, Director of the Centre for Tax Policy and Administration of the OECDs work in this domain. “We will continue to work towards finding a coherent global solution, ensuring that the revised international tax rules reflect the needs of both developed and developing countries.”

Still, campaigners insist that too little has been done to protect poorer economies against the crippling – and still largely uncertain – costs of tax avoidance, an opinion that is held by Murray Worthy, Tax Justice Campaign Manager for ActionAid UK. “For example, in 2012 the UK government actually relaxed rules intended to deter profit shifting through tax havens by UK companies in other countries [the Controlled Foreign Company regime], which made it easier for companies to avoid tax in developing countries”, he says.

“At the international level the G20 and OECD led BEPS process to tackle profit shifting and the erosion of states’ corporate tax bases has so far excluded representation from developing countries on an equal basis and has not covered some of the issues most important to developing countries, such as the allocation of taxing rights.”

Christian Freymeyer, New Media and Press Coordinator for the Financial Transparency Coalition has similar concerns: “LuxLeaks blatantly showed us how secret arrangements can help proliferate tax evasion and avoidance. And for a problem that affects developing countries at similar or greater levels than other nations, the OECD didn’t do nearly enough to include developing countries on equal footing in the creating the BEPS standards.”

Hidden agenda
Leaders at the G20 summit resolved to finalise work on the modernisation of international tax laws and introduce a common reporting standard in either 2017 or 2018. However, the main issue is that if a universal tax regime were introduced, the compliance costs would likely fall outside the remit of most low-income countries, and so, the rewards make their way only to mature economies. “We’re concerned that, rather than bringing in a new and fairer system that would serve the public interest of citizens globally, mature economies are defining a set of rules that serve their own interests”, says Holder.

Recognising the issue and actually remedying it are very different challenges, and though forming partnerships with low-income countries is a perfectly adequate means of redressing the imbalance, and by not allowing affected nations a voice in the process is misguided. “To tackle the global impacts of tax avoidance, particularly as they affect developing countries, a truly global discussion is needed where all countries – not just the largest and wealthiest economies – can have an equal say”, says Worthy. “The G20, by its very nature, cannot be the place in which these issues are ultimately resolved; responsibility for addressing global tax rules and tax avoidance should be passed from the G20 to a truly representative global body.”

Rather than deciding on a solution and thrusting it upon affected countries, a more fitting solution would be to allow all corners of the global economy a say in arriving at a new tax regime and measures to address tax avoidance.

HSBC retirement report: onus now on individuals to prepare

Bleak news for the world’s savers: the long-term impact of the global economic downturn will be felt for many decades, according to a new report by HSBC. Despite encouraging signs of recovery, the longer-term impact of the crisis will cause waves for millions of people who have weathered the storm by raiding their retirement funds and amassing debt. World Finance speaks to Michael Schweitzer, Global Head of Sales and Distribution at HSBC, to discuss the report’s implications.

World Finance: Well Michael, is it as depressing as it sounds?
Michael Schweitzer: It’s not as depressing as it sounds, provided that people take the necessary action to start to address the issue.

Of particular importance is a UN survey that basically said that the population is ageing at a rate that is unprecedented in history; and by 2050 they expect a tripling of the population of people who are over the age of 60. So the problem is very real, and isn’t going away any time soon.

World Finance: And can we rely on governments to pick up the slack?
Michael Schweitzer: The opposite is happening, actually. Governments are pushing to reform pension laws to put more onus on the individual to find ways to prepare for their own retirement.

Governments are pushing to reform pension laws to put more onus on the individual

World Finance: These figures are very alarming; are we moving towards a greater global poverty rate?
Michael Schweitzer: I think it’s one of those things where people need to take action and understand what’s going on. Certainly states’ budgets are stretched; they can’t do the things that they used to do, and we’re all very privy to that. We’ve seen what’s happened there over the past six or seven years.

Interestingly, 66-67 percent of pre-retirees today are concerned about running out of money in retirement, or simply having enough to live on in retirement. Despite that, 40 percent of those individuals either stopped or significantly reduced saving over the last five or six years; creating a situation, as you mentioned, where millions of people are facing potential retirement with shortfalls as much as 25 percent of what they may have expected before the downturn.

World Finance: Do you think the problem is maybe a lack of confidence in the pension system? For example, lots of civil servants are having their pensions cut?
Michael Schweitzer: People don’t understand what it is that they actually need for retirement. And that uncertainty is creating the discomfort for a lot of people.

It is one of those difficult first steps to take. I always use going to the dentist as an example: people don’t go to the dentist because they’re afraid of the pain that will come through the visit. Yet deferring that visit, the pain can be much worse than it would be if you tackled the issue head on today.

And certainly it’s not in the same level of significance, but it highlights the issue of dealing with the problem today, and starting to think about what you need to do for the future.

World Finance: Perhaps it would be better for people just to buy a house, rather than pay into a pension. Is that the way we’re going?
Michael Schweitzer: Many people think about pensions as that thing that companies or states contribute to, that they then get to draw on when they retire. But there are certainly lots of opportunities for people to put money away today: to understand what they need to save to create a retirement income in the future.

And you’re right: many people are looking at property as a potential income source in retirement. Two-thirds of pre-retirees said that they’d consider a property as a means of generating retirement income; as well as cash deposits, pensions was another area.

But it doesn’t diminish the importance of people taking action on their own, to put money aside for retirement.

World Finance: By 2016, all UK companies will have to arrange a pension for their employees; will this have much of an impact?
Michael Schweitzer: What the states are saying there, I think, is: ‘We need people to take more ownership of their futures. Because we’re just not sure what we can deliver.’

And this is a trend that’s been across the world. There’s a lot of variance between countries. The people of France, as an example, are the most uncomfortable with their future, and yet they have one of the most significant pension programmes in the world today.

[T]here are certainly lots of opportunities for people to put money away today

World Finance: So what can people do to avoid this pension trap?
Michael Schweitzer: First and foremost, it’s never too late to start saving. People have to recognise that.

Now, we recommend that people – if they can – start saving by the age of 30 for retirement. That time series does have a significant impact for the future. But taking that first step to just have any kind of plan – to do something, is better than doing nothing.

So the first thing we say to people is, take stock. Understand what it is that you need.

The second step that we tell people they should take is to understand that there are unexpected things that are going to occur throughout your life. Part of having a plan is understanding how to manage those unexpected occurrences.

We’re coming out of, obviously, a pretty significant downturn. We’re now six years in the rear-view mirror. But that hangover, as you mentioned at the outset, is still there. So people need to think about how they refill the pot.

Finally, wrapping all of that in a relationship with a trusted, professional advisor, who can really help you understand what you might need to do to achieve that goal, is the final step that we think people should take.

World Finance: Finally, from a systematic, economic perspective: people are going to be working a lot later in life. Obviously this will have a knock-on effect, like graduates being out of work longer. So what other structural consequences can we expect from the pension crisis?
Michael Schweitzer: In previous reports that we’ve issued, we talk about the fact that many people will be supporting their children longer, and children will be supporting their parents at some point in time.

All of that’s exacerbated if people don’t plan for the future. So it’s critical again – kind of stepping back to the simple steps – take stock of where you’re at, understand what it is that you need to do to change that future. And even a little bit goes a long way.

Cuba currency: is the country’s economy ready for a global market?

World Finance: Cuba’s plan for a single currency was disclosed in 2013, and comes as the 11.1 million nation, where most of the economy is under state control, slowly opens to foreign nations and more privatisation.

Cuban central bank president Ernesto Medina told the country’s state news agency last year that the elimination of the dual system is a critical step in preparing the economy for the global market.

Steve: you’ve promoted dollarisation throughout your career. What are your thoughts on the Cuban currency situation?
Steve Hanke: I wrote a book in 1992 about establishing a currency board in Cuba. And a currency board is just one where you’d have the Cuban peso, but the peso would really be a clone of the US dollar. So it would be like the Hong Kong dollar, it’s a clone of the US dollar. That’s one approach.

And maybe politically the most viable one, where there is a domestic Cuban peso, but the peso’s as good as the US dollar.

The other approach would be to just abandon the peso completely, like we did in 2001 in Ecuador. They abandoned the sucre and replaced it with the US dollar. They could do that.

I think politically that would be a much more difficult thing to implement right now.

Waging war on budget

In the spring of 2014, Li Keqiang finally took to the stage and declared a “war on pollution”, describing the smog that had enveloped China’s major cities as “nature’s red-light warning against inefficient and blind development.”

Here the premier finally acknowledged the challenges facing China’s mask-wearing millions, and took on board widespread criticisms of the country’s inaction on climate change. This said, likening the government’s anti-pollution drive to a war brings to mind certain connotations, some of which are unhelpful, given the gulf that exists between the country’s military and environmental spending.

A brief look at China’s environmental budget shows that the country’s leadership is perhaps not as committed to fighting pollution as it is to making military threats

Undeterred by cuts in the western world, China’s military budget for 2014 amounted to a cool $132bn, which was 12.2 percent greater than in 2013, despite headline economic growth clocking in at a modest 7.5 percent. In fact, Chinese military spending has exhibited double-digit growth in each of the past 20 years and amounted to one of the most impressive budgets of its kind worldwide.

As a means for comparison, the country’s military expenditure was second only to the US in 2013, and more than double the size of third placed Russia – a measly $85bn. Home to advanced warships, fighter jets, cyber weapons and even drones, China has pumped billions into a military modernisation programme designed to bring the country’s might up to par with its more developed counterparts.

A brief look at China’s environmental budget shows that the country’s leadership is perhaps not as committed to fighting pollution as it is to making military threats. In 2013, the government’s environmental spend, at only $30bn, was down 10 percent on the year previous, according to a budget report seen at the country’s annual parliamentary gathering. Meanwhile, the $34bn dedicated to fighting environmental catastrophe in 2014 is poles apart from the sum set aside for defence.

Budget battle
Granted, a military budget of China’s size is far from unusual for a country of close to 1.5 billion people, though the chasm that exists between defence and environmental spending serves to illustrate exactly how much of a war on pollution we are actually seeing.

Clearly the phrase ‘war on pollution’ itself wasn’t intended to be taken literally, though the idea that climate change is a challenge similar in scale to an all-out war is one that shouldn’t be dismissed so lightly. And for as long as the state refuses to back its war with a war-like budget, criticisms of the government’s inaction on climate change will remain.

Conventional wisdom stipulates that military and defence spending makes up a sizeable share of any country’s budget, and that environmental considerations fall far behind in line.

However, the extent of China’s pollution problem merits that an exception be made to the rule. Look out onto any of the country’s major metropolises and there sits as visible a reminder as you’re ever likely to see that the country’s head-lunge into industrialisation has not been without consequence. Of the many problems ignited by China’s overzealous expansion bid, pollution is perhaps the worst, if not the costliest, in terms of public health, not to mention the financial implications environmental degradation has brought for its economy.

Figures released by the World Bank in 2008 showed that nine percent of national GDP was lost to environmental degradation in only that year, whereas a 2005 study by MIT found that the same issue had cost over $100bn in lost productivity – up from $22bn in 1975. More recently, findings released by the Chinese Academy of Environmental Planning, an organisation linked to the Ministry of Environmental Protection, stated that environmental degradation had cost China $230bn in 2010, representing a threefold increase on 2004. Yet the biggest wake-up call came last year, when the Chinese Academy of Environmental Planning asserted that environmental degradation and pollution had cost the economy $9.3trn in lost GDP.

Switching focus
Approximately three and half decades ago, China’s decade-long cultural revolution left the country in tatters, leaving its inspired leaders to focus on economic development and a road to rapid growth. GDP expansion has since sat at the forefront of the country’s strategic considerations, and China has turned from a country worth $59bn in 1978 to one worth over $9.2trn as of 2013, according to the World Bank. Now, in 2015, the time has finally come to do away with the rapid growth mentality and take into account how the country might achieve more sustainable gains.

Uninhibited energy consumption and a rising population have together given rise to new challenges – not so much in relation to economic growth but in sustaining the pace of development that has been thrust upon it. On the one hand, policymakers mustn’t stray too far from the rate of expansion posted in previous years, so as not to appear a dwindling investment prospect, but, on the other, they must introduce a greater measure of sustainability to proceedings.

Growth at all costs
The thick fog of pollution clouding China’s major cities and the legion of facemask-wearing city dwellers are proof, if ever it were needed, that the scales have been tilting in favour of the growth-at-all-costs approach for too long, though it’s high time policymakers arrived at a trade-off between environmental protection and economic gains.

If the world’s number two economy is to finally realise a greater measure of sustainable prosperity, it must first see pollution for what it is and acknowledge the crippling implications it is having on its economic and social wellbeing. And though some might see Li’s declaration of war on pollution as nothing more than headline fodder, the financial costs of environmental degradation are comparable to a war, and so, the solution worthy of the same budget.

The problem with predictions

“Nobody, neither the experts nor us amateurs have the least idea what is going to happen with the economy in the future… I don’t think the economists really know”, argued former British Conservative member of parliament, Matthew Parris, in an interview with BBC World Business Report. “I don’t see why we should accord to them any more authority than we accord to palm readers or astrologers. They’re a bit of fun and they sometimes get it right, but it’s not a serious science.”

Though many economists would beg to differ that the complex mathematical models they employ in attempt to forecast the future are unscientific, sentiments such as these are common among those that see the futility in trying to predict the upticks and downturns of the economy. Though it has done little to prevent people from trying.

In the interview, the former MP did eventually conceded that economists and forecasters are proficient at predicting certain things, but that sadly for us, none of them tend to be very useful. “They’re very good at looking into the far distant future and predicting very long-term trends, you know, looking at the way China is growing looking at the way [the] European manufacturing industry has been struggling and predicting a change in balance over decades”, says Parris. “But the one thing where we most [need] economists is where they most regularly fail, and that is not saying what is going to happen tomorrow, but what is going to happen next week, next month, next year.”

In short, forecasters are very good at explaining why the proverbial horse has bolted after the fact, but not very useful in providing insights prior to the event in order to prevent it from happening in the first place. But why do they struggle to get it right where it counts, and will they ever be able to predict the future – or will they always be at the mercy of the market?

Google trend results

100%

US interest during the 2008 financial breakdown

100%

Global economic stimulus breakdown interest

65%

Global stimulus package breakdown interest

Different perspectives
One man that seemed to have succeeded in the business of financial fortune telling where others had failed was Jerome Levy. Back in 1929, the businessman and economist managed to see what so many did not; leading him to making the right call and pulling out of the positions he held in the market just ahead of the October crash. While you would be forgiven for thinking his decision that day was merely a fluke, he and the consultancy company that now bears his name would be more than happy to argue otherwise.

The profit perspective he developed in order to make that impressive judgement call at the beginning of the 20th Century is the same model used by his grandson David, and the company he now runs – The Jerome Levy Forecasting Center – that successfully predicted that the next recession would be caused by a deflating housing bubble.

The company then went on to correctly predict that shortcomings in the subprime-mortgage market would eventually infect “virtually all financial markets”, and be the catalyst for the global financial crisis that broke out in 2008. The company clearly boasts an impressive track record, which is why when it released a forecast predicting, with a 65 percent probability, that a worldwide recession would force contraction in the US by the end of 2015, it got a number of people’s attention.

But how does the profit perspective work, and why do their forecasts fly in the face of those made by investment banks, such as Morgan Stanley and Goldman Sachs, who believe the polar opposite? “We are always a little contrarian, but the most important thing to remember is that we look at the economy from a completely different perspective”, says Srinivas Thiruvadanthai, Director of Research at The Jerome Levy Forecasting Center. “Most Wall Street economists, in fact most economists in the forecasting business, » use conventional macroeconomic forecasting, which relies on large-scale macroeconomic models.

“The problem with them is that they are by their very nature, extremely linear and do not pick out the turning points.” Such models, he argues, tend to focus attention on deviations from trends or what is known as full capacity growth. This method tends to look at the world using a certain lens, which sees economies as either operating above or below full capacity.

This means if a particular economy is running under this benchmark (known as underproduction), it has room to expand, which will lead to a rise in GDP, but when full capacity is exceeded (known as overproduction), the opposite will occur. But it is this same lens that investment banks use, and which leads them down the wrong road, often restricting them from seeing the complete picture. “In reality, if you think about the economy, GDP is not what drives it; what drives the economy is profits, because corporate businesses making profits and their expectation of profits is what drives those same companies to hire new staff and to invest in the economy, which is what really promotes growth.”

This difference in perspective in how they view the economic landscape is what allows the half a dozen experts at the centre to draw more accurate conclusions from the vast amounts of data available and, therefore, make better predictions on the future state of the economy.

The profit perspective
The forecasting centre admits in its publication Where Profits Come From, which explains its models methodology, that it is no secret that profits are a huge motivation for many activities in a capitalist economy, with them playing a large role in the decision making process of individual companies on issues, such as whether to expand or contract production, employ more staff or let people go, as well as being the guiding force behind most investment choices.

Profits, therefore, are crucial in microeconomic models, which attempt to make predictions about the economy through the study of individual markets and the companies, workers and consumers that compose them. But the Levy Center takes this notion a step further. It believes that in the same way an individual company’s profits play a vital part in dictating its behaviour in decision making, aggregate profits – the combined profits of all corporations – have a huge influence on the direction and behaviour of the overall economy.

“Production, employment, and capital spending for the economy as a whole are strongly influenced by aggregate profitability, therefore understanding the determinants of aggregate profits leads to powerful insights into these activities and other economic phenomena, including inflation, unemployment, and business cycles”, claims the report. “Yet conventional macroeconomics, the study of the economy as a whole, rarely considers the role of total profits.”

The Profits Perspective model is one based on what the centre calls a direct flow-of-funds analysis, rather than on statistical approximations of the economy. Meaning that their forecasting model involves no outlandish mathematics, no unrealistic assumptions about the nature of human behaviour, and no unrealistic expectations about how companies, consumers, and investors operate.

Describing the Profits Perspective model in this manner makes it look rather simplistic, but that is not necessarily a bad thing. The 2008 crash occurred at a time when economists were using supercomputers and highly complex models, but they still managed to miss what David Levy and his team spotted. It would appear simple models are far better than complex ones. Though that has not made their forecasting framework completely immune from making miscalculations. Only four years ago the Levy Center made a prediction that was very much along the same lines as the one they released in October 2014.

In it, they predicted a 60 percent chance of a US recession occurring. Sound familiar? In the end they got it wrong, but issuing a probability of a US downturn with just over a 50/50 chance at a time when the American economy faced challenges, such as high unemployment and a financial industry in the midst of huge regulatory reform, is hardly an impressive call.

Prophesying the eventual downturn of the economy appears ever more pointless, when you take into account the fact that boom-and-bust cycles are built into the fundamental framework of the global financial system. This means that making predictions about its eventual demise are as impressive as foreshadowing someone’s death; it’s going to happen eventually, so why not keep firing out the forecasts, at some point one will hit the mark.

Predicting the unpredictable
The bust that inevitably follows the boom is brought on by the most chaotic of forces – basic human nature. It is this feature of mankind that contains within it one of the major factors for why economists’ attempts to predict the future are often unsuccessful. During the booming years when the economy is stable, businesses, governments and the individuals that comprise them easily become overly optimistic as the good times continue to roll on.

Such sentiments lead to overstretches on financial commitments, which leave them – and the larger economy that they are all a part of – more vulnerable to sliding into free fall. Stability, it seems, is inherently unstable. This paradoxical point is made clear when looking at government attempts to intervene in unpredictable markets in a bid to steer away from the cliff’s edge, only to have their best efforts eventually fail.

“Any kind of policy will work for period of time like a charm, but it will lay the seeds for its own demise, because if it is working the way it should then people will take that into consideration when making their plans, which in turn undermines the effectiveness of the policy”, explains Thiruvadanthai. “To give you an example, suppose you do a great job of stabilising the economy, as an investor I will think, ‘oh look; the economy is more stable; I can take on more risk’ because the possibility of a downturn is lower, but in doing so I will undermine that stability.”

This concept is explored within Hyman Minsky’s Financial Instability Hypothesis, which helps show that one of the fundamental issues when trying to navigate a complex financial system to safety, is that no matter what kind of policy you introduce, within a short space of time the system will incorporate it into its own behaviour, undercutting policy and rendering forecasting models useless over time.

“From time to time, capitalist economies exhibit inflations and debt deflations which seem to have the potential to spin out of control”, says Minsky in his thesis. “In such processes, the economic system’s reactions to a movement of the economy amplifies the movement – inflation feeds upon inflation and debt deflation feeds upon debt deflation.”

Paul McCulley, the economist and former managing director of investment management company PIMCO, called this process a ‘Minsky moment’, with the greater significance of the stability/instability hypothesis being that it demonstrates human beings’ propensity to make investments based on momentum, rather than value.

Back in 1929, entrepreneur and business theorist Roger Babson may have unwittingly played up to our penchant for making decisions in this manner when he said: “Sooner or later a crash is coming, and it may be terrific… factories will shut down… men will be thrown out of work… the vicious circle will get in full swing and the result will be a serious business depression.” His remarks came just before the crash and may have provided the necessary momentum to tip the system over the edge.

Google trends

The fact that human beings make decisions in this manner poses a real challenge for economists when trying to develop forecasting models that are capable of making sense of these irrational forces. But there are some that believe a solution might be found through the application of computer software, enabling us to unlock the potential of big data. Unlike many other fields, financial forecasting is one that is never short on data. There is plenty of information available of people making actual decisions to buy and sell, as well as a host of other information for economists to base their models upon. The real problem they face is making some kind of sense out of all the vast reams of information they have at their disposal. Big data, therefore, is both a blessing and a burden.

Big data
Data sets this large and complex offer those that study them the opportunity to gather new insights, but also have the potential to overwhelm. As any economist knows, successful forecasting relies heavily on one’s ability to separate the signal from the noise. Google Trends (see Fig. 1) has been purported to have the potential to do just that, helping economists to unlock the underlying power of big data in order to assist them in making more precise predictions about market moves before they happen – something that, if achieved, would impress even the likes of Matthew Parris.

Google Trends has been in the news a lot recently as it has been hailed as having crystal ball-like properties, with success in tracking Influenza throughout the US, as well as being able to predict the next platinum album before its even been released. And now, a study carried out by Warwick Business School argues that the technology, which uses complex computer algorithms to pick out patterns in peoples search terms on Google, could be used to identify falls in stock market prices, acting as an early warning device for the next financial crash.

In their paper, the researchers explain how technology has grown to become “deeply interwoven into the fabric of our society”, with the internet being the “central source of information for people when making day-to-day decisions.” What they found was that, by running analysis of search terms made by users on Google and online encyclopaedia Wikipedia, they were able to find “evidence of links between internet searches relating to politics or business and subsequent stock market moves.”

Most interestingly of all, they found that when a spike in these searches was observed, it often preceded a fall in market value. In simple terms, their study showed that when people lack confidence or are unsure about something, they tend to go online in order to make sense of things. Their data provides that, statistically when you see a rise in these types of searches, it implies uncertainty, and that this lack of confidence then correlates to subsequent dips in the market.

Their method worked, but just like instances of market intervention through monetary policy, positive results were short lived. “We [found] that the predictive value of these search terms has recently diminished, potentially reflecting increasing incorporation of internet data into automated trading strategies”, the paper concluded. The market appears to want to remain unpredictable.

Cause and effect
In the same way that governments may introduce new fiscal policies in order to improve the economy, investors weaken its effectiveness, in this case by High Frequency Trading (HFT) platforms, incorporating it into their own investment strategy. When a method is devised to observe potential falls in the market, the market eventually incorporates those same strategies, transforming the original application into something more akin to of a magic eight ball, rather than one made of crystal.

In their conclusion, the researchers propose that their forecasting model’s ‘predictive value’ may have diminished, as a result of automated trading platforms incorporating similar techniques into their investment strategies. What this shows is that their model worked while investors were in the dark about the methods they were using in order to make predictions on the market, but that once investors observed the techniques and then incorporated similar practices into their own strategies, their forecasting model became compromised. But why? An answer for its sudden inability to draw conclusive results could be found in different interpretations of quantum mechanics.

In 1957, Hugh Everett came up with the many-worlds theory, which argues that observation changes the outcome or rather, the probability of that outcome. How this relates to forecasting, is that while it may be theoretically possible through quantum computing to filter out noise in the markets, there is a catch, which is it could never be made public knowledge, because once observed the odds would have changed, compromising the forecasting model.

In his book, The Future of Everything, economist David Orrell argues that economic systems are unpredictable as they are too complex. “One of the lessons of complexity science is that systems can be what Stephen Wolfram calls computationally irreducible.” Wolfram contends that the behaviour of complex systems – though composed of simple structures – is capable of throwing up a wide range of behavioural variables, making it impossible to predict the outcome with any degree of certainty, but despite all this it will do little to deter people from the path of prediction.

Top 5 failed economic predictions

The Great Depression
In 1929, Irvin Fisher wrongly predicted stock market prices were at a high plateau. A week later the stock market crashed, causing global ramifications. It remained bottomed out until 1932.

The Japanese car industry
In 1969, BusinessWeek stated that Japan’s car industry wouldn’t carve a share in the market. Today, Japanese car manufacturers account for 36 percent of the total US car market.

The Soviet economy
In 1989, Nobel Prize- winning economist Paul Samuelson said the Soviet economy is proof that socialist command can function and even thrive. Two years later, the Soviet economy collapsed.

The ‘Dot Com’ bubble
Many high profile companies went into bankruptcy, including MCI WorldCom, after initially being thought to excel in early 2000.

The Dow Jones also fell to an all time low.

The 2008 financial crisis
Before 2008, many economists had an optimistic outlook for the oncoming years, growth was steady and inflation was under control. Subprime mortgage rates fell, and the rest is history.

IMF slashes global growth estimates

The prospects for global growth have been downgraded by the International Monetary Fund (IMF) after China’s sluggish economy slowed down to its lowest rate since 1990. The news comes despite a rapid decline in the price of oil that had given many economies cause for optimism.

China’s 24-year low in GDP growth was seen as not as bad as it could have been

Announcing its revision of global growth, the IMF said it expected that instead of the 3.8 percent rise that it had expected for 2015 last October, the world economy would now likely grow by just 3.5 percent. Part of the reason for this is thought to lie with a weakening of investment by governments and the private sector, as well as a slowdown of the already low growth experienced in the Eurozone.

The projections come as global leaders meet at the annual World Economic Forum in Davos to discuss the major issues facing the world economy. Top of the agenda will be the Eurozone and whether the European Central Bank’s chief, Mario Draghi, will soon start a round of quantitative easing. Also on the agenda will be the Ukraine’s discussion with the IMF over more financial aid, which it hopes will amount to around $15bn.

China’s 24-year low in GDP growth was seen as not as bad as it could have been, but it is a consequence of the country’s scaling back of its heavy investment of recent years and its efforts to rebalance its economy. 7.4 percent growth last year in China was higher than the predicted 7.2 percent, but analysts still believe the country is set for further declines, with the IMF suggesting that 2016 could see a fall to 6.3 percent in GDP growth.

Foreign investments foster development in Mozambique

Mozambique became independent from Portugal in 1975. At that time, the economy fell into decline and it became one of the poorest countries in the world. The governance model and the civil war that took place in 1977 only worsened the situation. From 1985 to 1992 and, due to the generalised economic crisis, the poverty increased to higher levels and the Mozambican Government initiated a political change for a liberalisation of the economy, on which the socialist government was abandoned.

In 1987, the government carried out several macroeconomic reforms designed to stabilise the economy. These measures, along with external aid and the political stability brought about by the country’s first elections that took place in 1994 helped improve economic growth. The rising increase in poverty finally began to show signs of a slowdown.

Since then Mozambique has seen its annual growth rate improve, with its GDP percentage change one of the highest in Africa (see Fig. 1). As a consequence, the country’s capacity to attract large investment projects in natural resources is expected to supply a high growth in coming years. World Finance sat down with Alcinda Isabel Gimo Cumba, from the law firm Fernanda Lopes and Associados (FL&A), to look at what the future holds for Mozambique.

Mozambique contains an abundance of natural resources

What investment opportunities does the country offer?
Mozambique contains an abundance of natural resources. Among them, hydropower production (which is predominantly driven by the Cahora Bassa dam), gas, coal, minerals, wood and extensive areas of agricultural land. In fact, agricultural production is the base of the country’s economy, although, the most dynamic sectors in recent years have been construction, tourism and electrical energy production. Some undertakings, such as the construction of an aluminium factory, represent significant signs that the country is doing a good job at diversifying and developing its economy.

Mozambique holds three important seaports through which domestic production can be exported to neighbouring countries. The Nacala Port acts as the perfect gateway to Malawi, with the Beira Port helping to secure inroads into Botswana, Zimbabwe, Zambia and Zaire. Finally, Maputo Port, after receiving significant upgrades in 1989 in order to better serve South Africa, became the second biggest port in the African continent.

The country also has great potential to increase its tourism industry, with investment likely to attract tourists keen to take a dive in Mozambique’s 2,000km of shoreline or get up close and personal with the local wildlife in one of the country’s many national parks located in its interior.

How has the legal market in Mozambique developed in recent years?
The evolution of the judicial organisation since gaining independence in 1975 to the present day, accompanies, in general terms, the evolution of the political system and the legal-constitutional order. In 1975, the exercise of legal profession and consultancy services, paralegal, judicial or extrajudicial prosecution by private individuals was forbidden, and a public entity, which never became operational, was created to carry out the duties regarding to that matter. However, in 1990, the legal profession was unshackled and its private exercise no longer prohibited, with Mozambique’s Bar Association (OAM) established in 1994.

In Mozambique, the figure of the lawyer is indispensable to the administration of justice. That is why, in our context, the legal profession is considered one of the pillars of good administration of justice, along with judiciary and public prosecutors. Presently, besides the exercise of the private legal profession, the state has created the Institute of Legal Assistance and Sponsorship (IPAJ), which grants free legal assistance and aid to those citizens that cannot afford representation. Nevertheless, the reality has no correspondence whatsoever to what is provided by law, inasmuch as the institute does not comply with its duties.

Unfortunately, it is possible to conclude that the constitutional objective to guarantee the access to justice and law and, therefore, the exercise of that right in fullness is far from being achieved.

The guarantee of access to justice is still a big challenge for the state, and its effectiveness depends on the extension of the judiciary network throughout the country; the adoption of prompt dispute resolution mechanisms; the approval of legislation that facilitates the celerity and simplification of proceedings; the acknowledgement of the existent legislation by citizens and institutions; and the existence of a wide service of legal assistance and sponsorship.

What legal framework is in place for hiring foreign workers?
When investors think about Mozambique, their attention should be focused on the restrictions of local law to the contracting of non-Mozambican citizens.

Enforced Labour Law, regulates the general principles and establishes the legal rules applicable to individual and collective relationships of subordinate work, as a hired employee, against remuneration. The referred law also provides the possibility of hiring foreign citizens to work for Mozambican employers or employers established in Mozambique.

Specific regulation sets out the general rules of the contracting of foreigner (non-national) individuals, be it to be an employee or a director of a company established in Mozambique. Some sectors of activity, such as oil, mining and the civil service are not subject to said decree, but are rather ruled by a different and specific legislation. The hiring of a non-national and foreign employees, by either a national or a foreign employer, is subject to an authorisation of the Minister of Labour.

Mozambique has two main modalities to contract foreigners, be it subordinated workers or directors. The first mode is contracting under the percentage scheme, which is made in accordance with the size of the employer company and the size being measured by the total number of workers. Application for a work permit must be submitted by the 15th day after admission, together with documented evidence of payment of administration fee and several other documents.

Small companies, which are defined as having up to 10 workers in total, are permitted, under the percentage for contracting of foreigners to have one foreign worker (10 percent of total manpower).

For medium-sized companies (11 to 100 employees) the percentage for contracting of foreigners is eight percent of total manpower, and finally, large companies (more than 100 employees) may have five percent of workers from outside the country.

GDP change in Mozambique

How has FL&A grown since it was founded?
FL&A was incorporated in 1995 with two partners. The number of partners in the firm has doubled since then. Currently, 12 lawyers compose the work team and the basic languages of the firm are Portuguese and English. The firm has close ties with several law offices across the world. The firm provides integrated legal services to its clients in order to meet their needs. Due to its quality and innovation, FL&A currently ranks among the older and larger law firms in Mozambique, and is one of the most recognised local law firms.

Which areas of practice does the firm cover?
Lots. The firm provides legal services on the corporate field, assisting in the incorporation of companies and the opening of new branches, as well as corporate mergers and acquistions, insolvency and restructuring. Also on the commercial field, on several types of contracts – sale and purchase, lease, building, distribution, franchising, etc. We conduct due diligence and issue the related reports. We have extensive experience and a solid knowledge in commercial and corporate law matters, the lawyers of the corporate area of practice are well versed in the needs and expectations of both domestic and international companies.

Within banking and finance, FL&A offers legal services on securitisations, project finance and collateral instruments. We also provide legal services on employment contracts, restructuring and dismissals, transfer of staff, outsourcing, foreign employees and expatriates, collective relations and employment litigation, as well as general employment advice.

Real estate and family law is another sector where we can provide assistance. Everything from acquisition of property, land law, hotel and leisure, as well as, on family relationships, such as domestic violence, separation, divorce, division of property, child custody, visitation, and support. The firm provides legal services on intellectual and industrial property, advertising, marketing and consumer rights, distribution and franchising. We pride ourselves on giving the best legal advice on company, commercial and civil litigation.

How is Mozambique likely to change in the future?
Despite being viewed as one of Africa’s most successful stories of post-war reconstruction and economic recovery, Mozambique has many development challenges ahead. The country remains one of the poorest countries in the world, still depending substantially on external aid, and still below the poverty line.

Notwithstanding, the economic growth has been propelled by important foreign investments in the energy and natural resources sectors.

Davos 2015: oil prices, China domination and Greek eurozone exit on the agenda

World Finance: Mark, so, what are the most significant back-room conversations that are going to be taking place at Davos this year?
Mark Spelman: First and foremost, people are looking at confidence around the macro-economic conditions, and how that compares with geo-political risk. So, people want to know, is the economy really robust, on the global stage? What’s happening in the US, what’s happening in China? It’s the backbone of the global economy; how does that compare with some of the risks, for example, in the eurozone? A potential Greek exit; what’s happening with Russia with oil prices; are we going to see reform, particularly in Latin America?

So people are looking at those geo-political, economic risk issues.

I think there are going to be some other very interesting issues: oil prices are going to be a key topic, not just in terms of what’s actually happening to oil prices, but how they’re being used – for example, to stimulate growth – but also being used as a geo-political tool for those countries that have got particular weight on oil as a key lever in their economic development.

So I think that’s going to be a key topic. There will also be some other important topics. COP21 is coming up in Paris at the end of 2015 – Al Gore’s going to be there – so a lot of discussions on climate change, and how that’s going to play out.

That leads you onto discussions, I think, around sustainability; and the whole question about the licence to operate: what does that mean for leadership in the 21st century?

And I think again this whole question about businesses’ responsibility, not just to deliver shareholder value, but also its responsibilities to more societal issues. They become the backdrop issues.

So those will be some of the things that I would be looking for in Davos this year.

Zenith Bank leads the way for Nigeria

According to some estimates, the Nigerian financial sector is expanding at approximately twice the rate of Nigeria’s current annual GDP growth, which sits at seven percent. Meanwhile, the number of Nigerians outside the banking system is in constant decline. These two facts alone illustrate the exciting times still ahead for the banking industry in Africa’s most populous country and largest economy.

Nigeria’s population of around 174 million means that the retail consumer market is enormous and crammed with opportunities. Correspondingly, Nigeria – with its huge telecommunications backbone, world-class banking applications and burgeoning biometric projects – is at the forefront of the deployment of electronic banking products in Africa.

The enormous success of Nigeria in e-banking, and the fact that the country is seen not only in Africa, but also globally, as an example of a successful economy, is explained partly by the Central Bank of Nigeria’s encouragement of cashless transactions in order to engender flexibility, speed and accountability.

E-banking’s growing presence in Nigeria can also be partly explained by the staggering transformation of the economy, with growth in the power, oil, consumer goods and agricultural sectors increasing demand for both traditional and e-banking services. Yet there is a key third factor too: the success of e-banking in Africa’s most populous nation is also due to the sheer energy of Nigeria’s most influential and far-sighted bankers, who know that, ultimately, the people who want e-banking and its associated advantages most of all are the customers (see Fig 1). Why? Because it makes banking easier and quicker, it makes it available on the move, and it increases its appeal to tech-savvy younger customers who, as they grow older and richer, will become the mainstream customer base.

NGN 2.8trn

Zenith Bank total assets Q3 2013

NGN 3.4trn

Zenith Bank total assets Q3 2014

The pioneer and co-founder of Zenith Bank, Jim Ovia, who is now the chairman of the bank’s board of directors, has more than three decades of banking experience. From inception, he determined to create a bank that would become a major player in the country’s financial sector, providing premium services that used the most effective and efficient information and communication platforms. His passion in fulfilling this vision is very much the cause of Zenith Bank’s success today.

The bank’s newly appointed CEO, Peter Amangbo, has charm and infectious enthusiasm for Zenith Bank’s success. His fervour is justified by the plethora of achievements the bank has witnessed over the years – but in such a short time when compared with other institutions in the sub-sector. Amangbo, whose full title is Group Managing Director and CEO, leads a financial institution that has a devotion for finding ways to provide ever-better customer service, and is ensuring that Nigerians experience an exciting economic transformation.

Fig 1 electronic banking

Amangbo brings more than two decades of professional experience to his role at the bank; experience that incorporates corporate finance, investment banking, business development, credit and marketing, financial control, and strategic planning, as well as other aspects of marketing and operations. He has been on the board of Zenith Bank and some of its subsidiary companies since 2005. An alumnus of the world-famous business school Insead and a fellow of the Institute of Chartered Accountants of Nigeria, Amangbo also holds an MBA from Warwick Business School in the UK and a degree in electrical and electronics engineering. He is one of Nigeria’s leading corporate managers, a passionate spokesman and a true advocate of the Zenith Bank franchise.

Industry revolution
Launched in 1990 and listed on the Nigerian Stock Exchange in 2004, Zenith Bank has grown in leaps and bounds in the last 25 years. It helped to revolutionise banking in Nigeria, lifting the sector from the era of over-conservatism to one of unparalleled dynamism, characterised by a culture of excellent product and service rendering and global best practices achieved through a combination of the power of vision, a skilful marriage of banking expertise and the deployment of a cutting-edge IT infrastructure. Such progress and growth can be seen in the last few years too, with significant increases in loans and deposits (see Fig 2), split over four main sectors (see Fig 3 and Fig 5).

The bank blazed the trail in digital banking in the country, creating innovative products that meet the needs of its teeming customers. The bank is not only a leader in the deployment of an assorted array of IT platforms, but parades a wide array of innovative e-products.

Zenith Bank believes it is vital for a bank to be completely customer-focused. Yet the bank goes beyond this, also projecting and communicating a clear recognition of the fact that customers are all different. As the bank’s website says: “Everyone is different, so one size never fits all.”

Fig 2

The wide range of corporate and personal accounts is testimony to this belief, and is especially relevant in Nigeria, where the proportion of the population that have bank accounts is on a rapid rise, along with the needs and demands of customers.

Zenith Bank is renowned in Nigeria for the best-in-class service it offers to all corporate clients, from small businesses to major corporations. The Zenith philosophy is that businesses should consider their bank account a business asset. The bank justifies this by saying that when a business organisation considers the advantages that come with a Zenith Corporate Account, the organisation in question would be right to consider the bank account a valuable business asset. This gentle but compelling insistence on the part of Zenith that its accounts are not merely facilities, but actual assets for its customers is clear evidence of how the bank brings an innovative philosophy and approach to its entire operations, and customer service in particular.

Greater reach
Zenith Bank’s shares are now freely traded on the London Stock Exchange, following a listing of the $850m value of its shares at $6.80 each, in a major step at improving liquidity in the stock through global depository receipts.

The bank currently has a shareholder base of over one million and is the biggest Tier 1 bank in Nigeria. In April 2007, Zenith became the first Nigerian bank in 25 years to be licensed by the UK Financial Services Authority (FSA), giving rise to Zenith Bank (UK) Limited. Zenith Bank also has a presence in Ghana, with Zenith Bank (Ghana) Limited; Sierra Leone, with Zenith Bank (Sierra Leone) Limited; and Gambia, with Zenith Bank (Gambia). In addition, the bank has representative offices in South Africa and China and plans are afoot to take the Zenith franchise to other African regions, as well as the European and Asian markets, while consolidating its position as a leading financial services provider in Nigeria.

Amangbo became the third CEO of the bank in June 2014. His appointment is testament to the robust succession plan in place at Zenith Bank. The board, management and staff are confident that this seamless transition will lead to further stability and the growth of the bank in a number of areas.

Fig 3

With more than two decades of banking experience, Amangbo has been a major part in developing Zenith Bank into a world-class institution. As well as his aforementioned BSc in electrical and electronics engineering from the University of Benin, his MBA from the University of Warwick and his tenure at INSEAD, Amangbo also studied at HSM in New York, the Wharton Graduate Schools of Business, and Harvard Business School. In addition, he is a fellow of the Institute of Chartered Accountants of Nigeria and was a senior consultant with PricewaterhouseCoopers before joining Zenith Bank in 1993.

Before his appointment as CEO, he had been an executive director at the bank since 2005. His role in that position included, though was not limited to: being deputy chairman of the management credit committee and the asset and liabilities committee; directly supervising general managers responsible for trade services, treasury operations, domestic operations, electronic banking, information technology and general administration services with over 1,000 staff; supervision of the managing directors of all the foreign subsidiaries and also overseeing their operations; supervision of corporate and commercial banking businesses as well as acting as managing director/CEO in the absence of the CEO. Given his pivotal role, almost every department has benefitted from his in-depth knowledge of finance and banking, from corporate banking and treasury to financial control and strategic planning.

The bank’s strong focus on corporate governance and global best practices is attributable to the joint collaboration of management and staff, for which Amangbo has continued to play a leading role. With over 20 years’ banking experience already under his belt, there is no doubt that the bank will continue to grow under his leadership. The collaborative management approach, which he contributed to establishing, will continue to propel the institution’s superior customer service model.

Setting the bar
This kind of sustainable and flexible model, along with a sheer commitment to meeting customer needs, is – Amangbo argues – precisely why the bank has achieved such great success. He says that the bank is driven by a culture of excellence, strict adherence to global best practices, and a commitment to stakeholders – and, in particular, the staff and customers.

Fig 4

Amangbo told World Finance: “We at Zenith have combined our vision for what a major bank should be like with our banking expertise, our cutting-edge technology, our utter focus on the customer and the customer’s interests, and we have created products and services that not only meet customer’s expectations, but actually anticipate and surpass them. This is exactly why this bank has thrived and grown wealth for its customers and shareholders.”

He went on to discuss the seamless synergy between customer and staff satisfaction: “Our staff are major contributors to the development of the processes and strategies that appropriate the big picture. As a result, they take responsibilities with a passion that is informed by knowledge of their role as an integral part of the institution.”

These bold claims are founded on significant achievements. At present, Zenith Bank is the biggest bank in Nigeria and the sixth-largest in Africa having grown, within 23 years, its Tier 1 capital from just NGN 20m ($108,874) in 1990 to NGN 509bn ($2.77bn) by the end of 2013.

Amangbo sees Zenith Bank’s role not as following key trends in the Nigerian banking industry, but in spearheading and defining them. He points to the bank’s tremendous success in introducing electronic payment systems and digital banking throughout Nigeria and to what he sees as corresponding success in bringing mobile banking to the nation.

To illustrate this, he emphasises the fact that young people in Nigeria especially are highly familiar with technology, and he points out that a reasonable number have mobile phones. The idea some westerners may have that Nigeria is a relatively undeveloped country in terms of technology is simply not true if one looks at the facts. For example, more than 70 percent of the Nigerian population has access to a telephone today, and a high percentage of young people in Nigeria have bank accounts, as do most college students. Amangbo also points out that the penetration of banking services in the Nigerian countryside is also improving, and he clearly regards the countryside population in Nigeria as a significant source of potential growth for the bank.

Nigeria’s recovery
The CEO also talks positively about the general economic trends in Nigeria, particularly the country’s recovery following the global crash of 2008. He said: “Nigeria has thoroughly recovered from the credit crunch, leaving the Nigerian sector much healthier.” He sees a bright outlook for Nigeria economically in the future and highlights that the Nigerian GDP is beginning to settle after its rebasing (see Fig 4), despite the fall in the oil price. The oil sector in Nigeria, of course, remains a major source of income (see Fig 6).

Fig 5

Due to Nigeria easily topping the tables in Africa in terms of its population, you’re unlikely to be surprised that it is Africa’s largest economy. What is fascinating is that, in 2013, Nigeria became the 23rd-largest economy in the world, overtaking South Africa in this respect. Official figures released by World Bank stated that the country’s GDP was $521.8bn in 2013, well ahead of South Africa’s GDP of $350.6bn (see Fig 7).

Amangbo says that Nigeria’s successful economic growth is occurring across most of its commercial and industrial sectors. He is also excited by Nigeria’s investment potential for both domestic and foreign investors: “I don’t find it surprising that investors want to take part in Nigeria’s economy when you consider the exciting potential of our economy, our very high population – which means we have very substantial consumer markets – and our excellent infrastructures, which make investment easy and ensure a good flow of information to investors themselves.

“At Zenith Bank, helping both domestic and foreign investors is one of our strongest areas of activity. We think our devotion to customer service and our passionate enthusiasm for making sure the services we offer are exactly what customers want – and that we are also able to bring new services and new facilities to customers – make us the bank of choice for investors both within Nigeria and beyond our borders, who want to maximise their knowledge of the investment potential of Nigeria and also maximise their returns.”

Hard-earned plaudits
Certainly, Amangbo’s claims for his bank are much more than mere rhetoric. In 2013, Zenith Bank was chosen by The Banker magazine as bank of the year, by World Finance magazine as the best commercial bank in Nigeria, by CFI as best commercial bank, by KPMG as the most customer-focused bank in Nigeria, by BusinessDay as bank of the year, by African Development Magazine as having the CEO of the year, by Hallmark newspaper as bank of the year, and by Champions newspaper as bank of the year.

Investors will win confidence from Zenith Bank’s intensive commitment to the quality of its corporate governance. As a major player in the financial sector, the bank has in place a highly effective governance mechanism and methodology that ensures correct monitoring of its business by the bank’s directors and by the principal management committees of the bank. Zenith Bank is highly regarded in Nigeria for carrying on its business in a manner engendering public trust and confidence while meeting shareholder expectations. “We regularly and consistently reappraise our processes to ensure that Zenith Bank operates at the highest global standard of corporate governance at all times,” according to Amangbo.

Amangbo’s philosophy is that Zenith Bank is a service business, with individuals, small businesses, corporations and institutions being the hub of what it does as an organisation. He explained: “In addition to the bank account services we offer, we also believe we are the best partner possible for investors both within Nigeria and outside who are seeking to make the most of their investments in the burgeoning Nigerian economy.

“We also pride ourselves on our partnership services for organisations seeking to conduct foreign trade with Nigeria. Clearly, international trade can be a highly complicated endeavour with many different laws and regulations to deal with and to contend with in every market. Our wide network of branches in Nigeria and abroad – and also our network of correspondent banks and seasoned international trade professionals – makes us a superb partner for assisting organisations with their foreign trade involving Nigeria and other countries with which they want to trade.”

Fig 6

Customer values
Ultimately, Amangbo sees the bank’s success as deriving from its attentiveness to customer needs and its customer-centricity, which has generated products and services that customers love. Yet, talking to Amangbo, one realises that he also sees the engine of Zenith’s success and rapid rise to prominence within the Nigerian banking industry as deriving substantially from the quality of the people the bank employs and the synergy these people enjoy from working together.

“At Zenith we have strong and tight management teams and a truly collective culture in how we run the bank and conduct ourselves as bankers and serve our customers. Our staff turnover is extremely low and many of my colleagues have been involved in senior management for more than 15 years. It’s this kind of commitment from the bank’s employees to the bank’s ethos and approach, and the quality of our management teams, which, in my opinion, explain how Zenith Bank has been able to achieve something which is marvellous: to become one of the major banks in Nigeria, in Africa and indeed in the world after starting from scratch less than 25 years ago,” he told World Finance.

“Every day, we at the bank think of new ways of serving our customers and making the banking service we offer them more convenient and less expensive. Our entire culture as professional bankers is focused around this innovativeness and ultra-focus on customers.”

Looking ahead, Amangbo believes Zenith will continue to act as a pioneer in an industry – and a country – that is only likely to grow. “As for the future, we believe that we will continue to outpace our competition in terms of delivering new types of banking facilities to our customers and catering to their own needs for the highest calibre of electronic banking,” he said. “We are constantly seeking to find better ways of doing what we do and delivering it to our customers via all the channels, including, of course, all the electronic banking channels they take a relish in using and which matter so much to them.”