In the competitive, highly saturated online trading market, we believe that unless you place the customer front and centre, you will simply ‘fade away.’ This is particularly true today, with the emergence of a new generation of retail traders and investors. Defined by their internet-savvy ways and eagerness to ‘shop around,’ you have to work hard to offer them something they can’t get anywhere else. Here at Libertex, we have developed an unrivalled combination of excellent service and an extensive instrument offering, along with industry-leading trading terms. It is all part of our philosophy to offer something more to our clients than just another trading experience – something that really resonates with the younger generation of ethical traders and investors who tend to be more perspicacious.

The Libertex evolution
The European arm of Libertex was formed in 2012 as an offspring to the Libertex Group, which was established back in 1997. It goes without saying that it has drawn expertise from its parent group, backed by a commitment to innovation and customer-centric growth. The industry has changed a great deal since the Libertex Group was founded nearly 30 years ago – and the group has certainly changed with it, undergoing a constant evolution, expansion and enhancement. Yet our core mission remains the same, namely to do our utmost to democratise the financial markets. To offer a glimpse into our beginnings, the Libertex Group started out as a pioneering forex trading platform, making markets accessible to those previously excluded. As the internet grew and cross-border trading became more common, we quickly expanded our offerings to include a wide variety of CFD underlying assets to meet rising demand.

Our core mission remains the same, namely to do our utmost to democratise the financial markets

Another aspect behind our confident expansion is that we embraced regulation early on – viewing it not as a barrier but as an opportunity to differentiate ourselves. Our adoption of CySEC’s rigorous regulatory standards has very much strengthened our business model, providing a level of trust among our customers that many competitors have struggled to achieve. There is no doubt about it – every single Libertex team member is highly valued and instrumental to the company’s success. But one can’t deny that our management is one of our defining strengths. The consistency of Libertex’s leadership team has been a key part of our ability to adapt under pressure, continuing to reach ever-greater heights. Take our CEO Michael Geiger, for example; we have been fortunate to call him a Libertex ‘family member’ for nearly 15 years. Geiger rose in rank from Deputy CFO to CFO, before landing the Executive Vice President position, and, finally, CEO. Having held the top position for nearly a decade since 2015, he has been able to incrementally build and skilfully oversee our rapid growth during this time. When Libertex Group CMO Marios Chailis entered the fold in 2019, Geiger’s strategic vision was complemented perfectly. Chailis’ 20-plus years of strategic marketing and digital acquisition experience has helped realise Libertex’s ambitious plans to become a household name in the online trading space.

Fine-tuned product offering
The Libertex product offering has expanded significantly. Make no mistake – this growth has been far from haphazard; each new addition has been carefully and strategically developed. Following many years of offering CFDs in simple stocks, we saw an opportunity to open up to options, ETFs and indices, as well as crypto, all of which interest those looking for a more appealing investment alternative to saving. Always one to spot areas with growth potential, this is a class of retail traders that has boomed in the post-2008 low-rate environment. Ever attentive to the demands and desires of traders, Libertex has also added hot, in-demand tickers – such as CFDs on Gamestop, Tesla, and Activision Blizzard – as interest piques. Additionally, the last few years have seen Libertex starting to offer investments in real stocks.

Beyond the instruments we provide through our own proprietary app, we also have brilliant integration with MT4 and MT5, as well as powerful news and educational information channels with a demo account that traders can use to practise risk-free. Again, our customer-centric approach is evident in our every step. When developing our app and platforms, user friendliness has always been one of our top priorities, along with security and functionality. Our user response and recognition from the wider industry indicate that we have been successful in this aim. Both MT4 and MT5 are powerful trading platforms boasting a variety of analytical tools. Many seasoned traders have become accustomed to these two platforms, choosing these over the proprietary option – however good that may be. The difference between MT4 and MT5 is minimal at first glance. MT5 offers a number of extra analytical tools along with a calendar view for news events, but it is in the functionality you will notice the distinction. With MT5’s more advanced code, you can run trading bots and even create your own advanced indicators and utility applications. Obviously, this set of features may be overkill for some retail investors, but our aim is to cater to all traders.

Regardless of experience, we are confident that anyone who has tried the Libertex trading app won’t be surprised to learn it has won numerous awards and continues to receive accolades from highly respected publications and awards committees. These include Ultimate Fintech and Forex Report – and of course World Finance and European CEO, among many other renowned award authorities in the finance world.

Confidently navigating the market
As all experienced traders or investors will tell you, the key to cautious activity in the financial markets – whether these are volatile or relatively calm – is diversification, and we are very happy to be offering a multitude of CFD underlying assets to trade as well as real stocks to invest in. Making informed and educated decisions is also of great importance and that is why we also provide a wealth of analytical articles as well as educational material about the importance of stop losses, take profits, and general risk analysis. As a CySEC-regulated broker we are also very upfront about the percentage of losing accounts, the importance of research, and the realistic expectations new entrants should have.

The consistency of Libertex’s leadership team has been a key part of our ability to adapt under pressure

Elsewhere in the business, it is a tremendous honour for us to be an Official Platinum Partner of FC Bayern – a club with remarkable history and prestige. To see this partnership enter its third year is a source of great pride for everyone at Libertex. With much in common, both Libertex and FC Bayern are ambitious organisations with strong determination and perseverance, so we are confident that this collaboration will continue to bring benefits to both parties. We are particularly excited about the increased airtime we have been receiving on the LED advertising boards at the Allianz Arena, which has helped to significantly boost our brand visibility in Germany and globally, especially given FC Bayern’s international reach and participation in major European competitions. In addition, we are thrilled about the extended use of the club’s media channels and the VIP seats and hospitality for our partners and staff.

CSR – the Libertex way
Corporate Social Responsibility is one of the most important themes in the business community today. As a progressive and forward-thinking company, we naturally place CSR and ESG very high on our list of priorities. And while we do of course reflect these qualities in our relationships with our clients and partners – in the form of industry-leading commission structures, enhanced risk warnings, and advanced educational materials for traders and investors, for example – we are also directly involved in charitable initiatives. Our main project, and one that is very close to our hearts, is the Hope for Children CRC Policy Centre. The Cyprus-based organisation promotes children’s rights, prioritising their wellbeing and education while preventing any kind of violence against children.

Since we joined forces with Hope for Children CRC Policy Centre in 2022, we have organised a wide range of activities and initiatives, ranging from monetary donations, fund-raising galas and donations in the shape of cars to support the organisation’s daily operations. We have even helped them renovate its accommodation facilities in Cyprus, allowing it to provide a home for children in genuine need. Our chosen charity is situated in close proximity to our office, meaning we can see the fruits of our labour and how we are helping every day – it is a great feeling to know we are actively contributing to a brighter future.