Trends transforming into classics

Nowadays private investment, having a widespread effect, tends to become more large-scale than ever. Driving this trend is that investing in some kind of business is the sole way of funds keeping and augmentation.

One instrument may not be equivalent to another, as each of them has its own risk level and expected gains volume. The collapse of the US mortgage system, giving rise to the international financial crisis and generating a credibility gap against many investment mechanisms, compels private investors to transform “Where to invest?” into more relevant and sharp question: “What is the most lucrative investment?”

Then, small wonder, when the question of any specific investment decision is raised, an investor gives preference to those tools, capable of ensuring high liquidity and more reliability. These criteria cause a significant shift in favour of the foreign exchange market (forex) while choosing an alternative private investment way.

Forex advantages
The fact forex has a number of advantages over other markets, causing its investment attractiveness both for businesses and individuals, is beyond all doubt. First, market accessibility is worth mentioning. A start-up in forex just requires to open a trading account in any bank or brokerage firm providing services in the financial sector and to place the money in an account – a security deposit required to qualify for the transactions. A very low financial barrier manifests market accessibility as well. This implies having a minimum deposit amount at newbie’s disposal is enough to access the forex market.

Secondly, currency purchase and sale in the absence of the full contract amount is feasible within Forex. For transactions only an initial margin is needed, then it may be supplemented with a leverage. Thus, a contract volume may be 20-100 times greater than the amount of originally invested funds.

The third advantage consists in dramatically high potential yield. Exchange rates’ volatility is that within one trading day it can reach a few percent, enabling the trader to earn funds in view of leverage sometimes up to several tens of percent or even more of the maintenance margin amount.

Fourthly, Forex is the only market operating round-the-clock. Ability to work in the financial markets in Asia, America and Europe has emerged due to their integration into united global communication network. Noctidial access to foreign exchange market makes it possible to open and close orders in the most auspicious time and at the best price.

The other market peculiarity is its high liquidity. Due to the enormous volume of transactions committed on a daily basis, forex is the most liquid market in the world. At any time you can open and close positions at the prices prevailing at the moment on the world market. Tremendous forex trade turnover makes you possible to find someone willing to buy smth you’re selling (or vice versa) at any moment at market price.

It’s no exaggeration that high efficiency and immediacy of trading endows forex market with clear superiority. Owing to trading platforms, graphical interfaces provided by a brokerage firm and used to trade currencies via Internet, which are easy of access for investors engaged in trading on forex, a great opportunity to do what was previously inconceivable – to trade currencies from anywhere and at any time – has recently occurred.

However, is should be mentioned about main forex pitfall, arising when it comes to choosing a broker. The crux of the matter is that the most reliable are those brokers whose sustainability is confirmed by several factors. By way of example, MasterForex, one of the leading companies dealing in Russia and South-East Asia, some broker’s characteristics, the lack of which casts doubt both on company reliability and the investor’s prosperity, can be identified.

1 Steadfast broker’s market position is confirmed in the first place by successful operation of the company for several years. “Perpetual progressive development is not just a declaration of intent for MasterForex, but an indispensable element of success. Having stormed by leaps and bounds into the market in 2006, the company achieved the status of top-ranked broker with a reliable reputation”, MasterForex President Igor Volkov says.

2 International nature of activity. Trustworthy company’s activity in this business sector should not be limited by local constraints. High degree of technical equipment and diversified expertise of company personnel makes possible to move the company to the international level, as it happened with MasterForex. Today the company has representative offices in almost all over the world, the head-quarter personnel interact with clients in six languages (English, Russian, Chinese, Indonesian, Arabic and Korean) and doesn’t intend to stop at what has been accomplished.

3 Integration into the trade community. A solid Forex broker needs constantly to raise the level of awareness and professionalism of their own business environment. Therefore, MasterForex experts are regularly involved in Forex events of every sort and kind. Large-scale b2b-forums, exhibitions and conferences are the platforms where company specialists share their experiences with business peers, develop professional maxims and conduct rules in the forex market and inform the interested audiences about the investment possibilities of this financial tool. For instance, MasterForex attended the third all-Russian Financial Institutions and Brokers congress in Moscow. And in Kiev MasterForex became the main sponsor of the 1st in the CIS barcamp ForexCamp, dealing with most urgent and complex Forex issues and features of trading in Russia and Ukraine. Forex-events are not only the opportunity to gain new knowledge, but they are a ritual that allows each trader to be part of an elite society.

4 Client-centred orientation and innovation. Satisfying any of the client’s needs and wishes, MasterForex innovates incessantly in order to improve both client support and trading conditions. The latest company’s breakthrough is giving traders access to the interbank foreign exchange market by transactions withdrawal directly into the electronic communication network (ECN). ECN is an innovative technology that allows traders to trade in terms of an extremely high liquidity, unsurpassed speed of orders execution and other favorable trading conditions. This retail solution, destined for trading in the OTC environment, brings Forex-trading to the stock market trade. ECN-system offers a number of new advantages for private investors, on the one hand increasing the number of bidders by means of large financial corporations, offering their quotations, on the other hand reducing the time required to bargain through the use of up-to-date communication and electronic data processing. Injecting innovations helps best meet customer needs, developing the company simultaneously.

The case for FX

The primary goal of diversification is to capitalise on your returns through investments in various areas – preventing a wipe out of your positions should the market turn against you.

If you are looking into ways to diversify your portfolio, consider exploring the off-exchange retail foreign currency (forex) market. One reason, for starters, is that Forex, in conjunction with the interbank market, is one of the largest financial markets in the world and is rapidly growing as an asset class. However, just like any other investment, it is vital that you understand the fundamental concepts relating to retail Forex. If you trade other asset classes, you may already be familiar with some of these concepts. Let’s explore the elements of FX trading to help you understand if Forex is a match for your existing investment personality.

The pairs
Let’s start with understanding currency pairs. Currencies in the retail Forex market are traded in pairs. You will buy one pair and simultaneously sell another, so when you buy the EUR/USD you are essentially buying Euros and selling US dollars.

The most commonly traded currencies are called the Majors. They are the EUR/USD, the USD/JPY, the GBP/USD and the USD/CHF or Swiss Franc. Many traders also consider the USD/CAD and the AUD/USD major currencies as well. According to the BIS Triennial Central Bank Survey published by the Bank of International Settlements (www.bis.org) in December 2007, the most heavily traded products are:
» EUR/USD: 27 percent
» USD/JPY: 13 percent
» GBP/USD: 12 percent

The US currency was involved in 86.3 percent of transactions, followed by the euro (37.0 percent), the yen (17.0 percent), and the sterling (15.0 percent).

The US dollar
The US dollar features in many of the currency pairs that are traded worldwide. However, the dollar hasn’t always been the world’s darling when it comes to reserve currencies, and there are fears that it might not be in the future. Forex traders are constantly exposed to doom and gloom tidings that seem to center around the US dollar. What you need to consider is that despite the doomsday scenarios, US currency has not collapsed and foreign banks, in particular Asian ones, continue to hold trillions in US dollar reserves. I have heard estimates of up to two-thirds of all global central bank holdings are US dollars, though official reserve holdings are allocations are not really published anywhere.

The euro
The Euro was born on January 1, 1999, signaling the end of currencies such as the Deutsche mark, the French frank, and the Italian lira. Out of the 27 countries that make up the European Union, thirteen of them use the euro as their currency. Eleven countries initially joined to form the Eurozone – Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Portugal, and Spain. Greece joined in 2001 and Slovenia joined in 2007. As a result the Euro has surpassed the US dollar as far as total value of cash in circulation.

The Japanese yen
The yen is the official Japanese currency and it is denoted by JPY. The yen was established as the official unit of currency by the New Currency Act of 1871. Rising crude oil prices influence the yen. Because it imports all of its oil as an export-dependent nation, Japan is highly sensitive to rising energy costs. One thing to notice is that when the strength of the yen rises, it tends to hurt the manufacturing industry of Japan, which is a large component of the Japanese economy.

The sterling
The pound sterling is commonly referred to as the pound, cable or sterling. It is the legal tender of the United Kingdom and its Crown dependencies. The sterling is the third-largest reserve currency, after the US dollar and the euro.

The Swiss franc
The Swiss franc, or Swissy and CHF, is the legal tender of Switzerland and Liechtenstein. The franc banknotes are issued by the Swiss National bank, also known as the central bank of Switzerland; the coins are issued by the Swiss Federal Mint, Swissmint. The Swissy is the only version of the franc still issued in Europe. The Swiss franc is hailed as a safe haven currency due to the history of political neutrality, the near zero inflation rate, and the historical legal requirement that at least 40 percent of the currency has been backed by gold reserves.

Trading sessions
The currency market is a 24 hour-a-day, 5.5 day-per-week market. It is a worldwide, decentralised, over-the-counter market. The main trading center is London, but New York, Tokyo, Hong Kong, Singapore, and Australia are all important centers as well. 

The market begins its week in New Zealand, followed by Australia, Asia, The Middle East, Europe and then Americas. The US and UK markets account for about half of all market transactions, and nearly two-thirds of the New York trading activities occurs in the morning hours while the European markets are also open.

Swap – what is it and why does it matter?
Forex positions that are open at the end of the business day are rolled over to the new date. As part of the rollover, positions are subject to a charge or credit based on interest rates of the two traded currencies with an added a markup of +/-0.25 – 0.75 percent. This is referred to as swap. So, if you bought a currency with a higher interest rate than the one you sold you would have a positive amount credited into your account as part of the daily roll over.

Most brokers publish their swap rates on their websites or in their platforms.

However, if you want to calculate the swap yourself the formula is: Swap rate (short percent or long percent) x pip value x number of lots x number of days.

Remember that for some pairs the pip values are fixed and for others it fluctuates. Another thing to remember is that the date used in the calculation is always two bank days later. It works likes this, if you open your trade on Monday and keep it until Tuesday it counts as if you opened it on Wednesday and kept it until Thursday. However, if you open the position on Wednesday and keep it until Thursday it counts as if you opened it on Friday and kept it until Monday. That is why triple swaps apply to all positions that are held on Wednesdays. Swap is usually converted to your base currency at the time of calculation.

Leverage, margin and position size
Spot forex is typically traded on leverage, usually upwards of 100:1.  A standard lot is usually $100,000 of the base currency.  If the trader is using 100:1 leverage, they would have to post $1,000 of the base currency in order to enter the trade. This allows the trader to enter the market with less money than they would need to have at lower leverage.

Added to that is the ability for traders to open a mini account and even trade fractional lots. A mini lot is usually $10,000 of the base currency. If the trader is using 100:1 leverage, they would have to post $100 of the base currency in order to enter the trade. With fractional lots the required margin decreases again. This allows currency traders to begin trading in the market with smaller lots and less margin at risk.

Tips on getting started
Before you add Forex to your existing portfolio, it’s essential that you create a trading plan to fit your individual needs – learning as much as possible about the retail FX market. There are countless forums, discussion groups, websites and an entire software industry that has grown up around trading strategies. Don’t be afraid to ask questions and explore options. This should be an enjoyable process, not a hard or scary one.

Next, compare brokers and open a demo account. Pick at least two brokers that fit most of your criteria and open up demo accounts. Trade in different market environments. Learn all the different features of each trading platform.

Also keep in mind, investor’s expectations change over time. That means you will have to be on your toes, watching for changes and emerging trends. Your trading plan should never be done – it should be a continuous plan you can review, tweak and fine tune as your performance drops or plateaus.

Marilyn McDonald
Marilyn McDonald joined Interbank FX in December 2005 as head of the marketing department. In her current role as the Vice President of Customer Experience, she is heading up the conversation between Interbank FX and its customers. She is responsible for the national and international events, public relations, customer education and orientation, and brand. Marilyn currently serves as an Associated Person and a Principal of Interbank FX with the NFA. She is a Series 3 licensed Futures broker and author of Forex Simplified and contributing author in SFO Personal Investor Series: Forex Trading.

Bovespa’s stella record

How does the exchange view sustainable development within its core business?
We seek to develop the financial and capital markets in Brazil. Within this objective, the exchange adopted a business model in which we operate within economic, social, environmental practices and good corporate governance. In the stock market, the exchange is a source of credit and funding for businesses and market agents. Our vertically integrated business model, with collateral mechanisms and risk management, offers a more secure trading environment to the market. Through our market popularisation programmes and financial education, we help investors to take more conscience investment decisions. Regarding good corporate practices, the Novo Mercado is regarded as a model for other exchanges. This exchange listing segment is for companies that commit themselves voluntarily to adopt additional corporate governance practices than those required by Brazilian law. In addition, the exchange also has the Corporate Sustainability Index, which aims to track the return of a portfolio composed of stocks of companies that have a recognised commitment to social responsibility and corporate sustainability. Another innovation by the Exchange is the Carbon Efficient Index (ICO2), which is being developed by BM&FBovespa and the Banco Nacional de Desenvolvimento Econômico e Social (BNDES) and will be launched in November. This Index will be an economic incentive for companies to adopt environmental practices aimed at reducing GHG emissions. The ICO2 will be based on the IBrX-50, an index composed by the 50 most traded stocks at BM&FBovespa, weighed by the market value of the free float. The weight of each share in the new index will be based on the company’s participation in the IBrX-50 and also its efficiency in GHG emissions. The lower the ratio between GHG emissions and the company’s revenue, the greater its efficiency.
 
BM&FBovespa is the fourth largest exchange in the world by market value, and the largest in Latin America. Does this increase its responsibility in sustainability?
Being the world’s fourth largest stock exchange by market value increases the responsibility both locally and globally. As a company, it aims to promote best practices in business. The exchange is a signatory of the Global Compact, an initiative of the United Nations which enables the private sector, together with UN agencies and social entities, to contribute to advancing the practice of corporate social responsibility, thus building a more just and sustainable global economy.  We were the first stock exchange in the world to join in April 2004. We were also the second exchange in the world, and the first in the Americas, to produce its annual report in accordance to the Global Reporting Initiative (GRI), a worldwide standard that determines the best criteria for sustainability reporting. We also have a Social and Environmental Stock Market (BVS&A) that aims to boost projects undertaken by Brazilian NGOs, especially those that promote social and environmental development in Brazil. Its main objective is to supports transparent and reliable projects.  By launching this project, recognised by UNESCO and adopted as a case study by the Global Compact and replicated in 2006 in South Africa, BM&FBovespa has innovated not only the ways through which NGOs can raise funds but also the concepts of Social Environmental Investor, Social Environmental Action and Social Environmental Profit. I would also highlight BM&FBovespa’s participation in the World Federation of Exchanges debates on sustainability. We are advancing considerably in this topic. Another important point worth mentioning is the fact that we have committed ourselves to the Principles for Responsible Investment (PRI), a UN initiative that sets forth six basic principles on the best socioeconomic and environmental practices.

What are the main policies of social inclusion and improved quality of life?
We have the BM&FBovespa Institute, which was created in 2007 as a nonprofit association, to integrate and coordinate the social and environmental responsibility projects of the exchange. It works to promote sustainable development in Brazil, focusing on the social and economic inclusion of the population, environmental preservation, and the strengthening of civil society. Special attention is devoted to education, especially of children and teens; we believe that this is the best way to encourage social and economic changes necessary to build a society where there is greater respect for human rights and better living conditions for everyone. Since 1996, BM&FBovespa’s Professional Association, which is part of the Institute, promotes the integration of young people, strengthening their self-esteem, rescuing their ethical values and raising their awareness about their rights and duties as citizens. This is done through professional training programs for young people aged between 15 and 20 years who are enrolled in regular school and have a family income of up to three minimum wages. Another initiative is the BM&FBovespa Athletics Club that trains promising young Brazilian Athletes. The Club has won eight times the Brazil Athletics Trophy and now has over 100 athletes in various competitions of track and field, such as running, long and high jump; it also has coaches, assistants, doctors, and physiotherapists. Some of Brazil’s top athletes are members of the Club, as Marilson Gomes dos Santos, who won twice the New York City Marathon; marathon runner Vanderlei Cordeiro de Lima, bronze medal in the Athens Olympics in 2004; and Fabiana Murer, world champion Indoor Pole Vault in Doha, Qatar in 2010.

What does the exchange offer within the concept of sustainable products, which directly or indirectly contribute to the sustainability of the planet?
In addition to the ISE Index and the Carbon Efficient Index, which I have already mentioned, in 2010, we carried out the third carbon credit auction held at the exchange, and the first aimed at the voluntary carbon market in Brazil. The previous auctions, held in 2007 and 2008, offered certified emission reductions (CERs) held the City of São Paulo.

What are some key initiatives for your targeted public?
This year, we created a department that specifically addresses sustainability. With this, we are reinforcing the concepts of social environmental responsibility for our clients. It all starts within your own company. It’s no use being sustainable if our employees and clients and are not in tune with our practices. We are developing a series of initiatives with our clients in order to develop the best practices of sustainability. We focus on the 470 listed companies, brokerage houses and other market participants.

Edemir Pinto
Born on June 4, 1953, Mr Pinto is an economist. He joined the Brazilian Mercantile & Futures Exchange (BM&F) in January 1986. In July 1987, Mr Pinto became Derivatives Clearinghouse Officer and was responsible for risk management, settlement, participant registration, collateral, custody, and controllership. In 1999, he was named Chief Executive Officer of BM&F and in 2002 also became CEO of the Brazilian Commodities Exchange. Mr Pinto was also member of BM&F’s Board of Directors until 2007. On May 8th, 2008, the Extraordinary Shareholders’ Meeting approved the integration between BM&F S.A. and Bovespa Holding, creating the world’s third largest exchange in terms of market value, BM&FBovespa S.A. During this period, Mr Pinto served as Co-CEO and Chief Financial Officer of the new company. On May 20th, 2008, BM&FBovespa’s Board of Directors named Mr Pinto as the company’s Chief Executive Officer.

Growing through the crisis

Bank Snoras Group is the only financial group in the Baltic States managing three banks – AB Bank Snoras, Latvijas Krajbanka and the investment bank “Finasta” – awarded Best Banking Group – Baltics, 2010 by World Finance.
The group’s clients, whose number exceeds 1.5 million, have entrusted the group with the deposit portfolio of more than Ä2.1bn; also, the group’s companies manage over Ä550m worth of the customer investment portfolios. The deposits directly reflect the trust towards the bank, while the growing deposit portfolio of the group confirms that Bank Snoras group has taken the right direction.
In 2009 the bank significantly improved the indicators of requirements limiting its activity risk. In August the bank issued the first in Lithuania emission of termless debt securities reckoned in the capital. In December, Vladimir Antonov and Raimondas Baranauskas, the main shareholders of the bank, granted subordinated loans to the bank.
These actions allowed to increase the bank’s capital base noticeably (by Ä42.3m) and to improve the capital adequacy indicator, which at the end of last year significantly exceeded the requirements set by the Central Bank of Lithuania and stood at 11.23 percent. The actions performed while reorganising the managed assets permitted to almost double the bank’s liquidity indicator.
Due to the bank’s consistent and timely actions, the market value of the bank’s shares grew by 2.6 times during 2009 and surpassed the other banks listed in Nasdaq OMX Vilnius Stock Exchange by several times, while the bank’s capitalisation comprised Ä116m at the end of the year.  

Client trust
In 2009 Bank Snoras deposit portfolio grew by Ä287m and at the end of the year it amounted to Ä1.4bn. Within last year, the deposit portfolio of the bank increased by 25.8 percent or 3.5 times faster than the entire deposit market of Lithuania, which grew by 7.4 percent. The fastest growth in Bank SNORAS was in the time deposit portfolio of natural persons.

The number of the bank’s depositors – residents in Lithuania at the end of 2009 comprised 140 thousand and it was by 21 thousand (15.7 percent) larger than at the close of 2008.

On the basis of the data of the Lithuanian Banks Association, Bank SNORAS, according to the size of the household deposit portfolio, is the third in the market of Lithuanian banks and comprises approximately 15 percent of the entire natural person depositors’ market as well as almost 13 percent of the entire deposit market.

Growth in challenging market
During 18 years of activity the bank has developed the largest customer service network in Lithuania consisting of 253 subdivisions (with 230 mini-banks among them), in 2009 continued to consistently invest in expansion and established 6 new bank subdivisions in Lithuania and a branch in Latvia. Today the customer service network reaches even those regions of the country where the banking services would be inaccessible. The bank manages a network of 337 ATMs and according to this indicator it occupies the second place in the Lithuanian market. The bank has issued 530,000 valid international MasterCard and VISA payment cards.

At the end of 2009, Bank Snoras provided its services to 1,089 million clients or by 51 thousand more than at the end of 2008. During 2009, over 2400 new corporate clients, whose total number currently exceeds 16,000 began using Bank Snoras services. Bank Snoras has branches in Estonia and Latvia as well as representative offices in U.K., Belgium, Check Republic, Ukraine, Belarus.

Diversified portfolio
In 2009 all banks operating in Lithuania had to reassess the risk and consequences of solvency and other factors as well as to form provisions which drastically corrected the indicators of the activity profit. Bank Snoras did not avoid it either, yet the bank’s rational loan policy applied in the previous years helped to end last year with the ratio which was several times smaller than that of the provisions and bad loans of the entire Lithuanian market. The results confirm that the way of managing the widely diversified loan portfolio and the business was a correct one and justified itself.

Bank Snoras results achieved due to the harmonious, professional and devoted work of over a thousand employees. The bank employees’ loyalty and experience are proven by the constantly growing medium length of service of the employees, whose average figure currently amounts to 6 years. More than one-fourth of Bank Snoras employees have been working here for over 10 years.

Expansion
The bank has earned the reputation of an attractive, trustworthy and solid retail banking leader, while the difficult times not only offered challenges to the bank but also provided it with new opportunities which have been successfully used.

In September 2009, AB Bank Snoras group completed a transaction during which it at its own expense purchased 100 percent of shares of AB “Finasta imoniu finansai”, which owns AB Bank “Finasta”, as well as 100 percent of shares of the companies AB FMI “Finasta”, UAB “Invalda turto valdymas” and IPAS “Invalda Asset Management Latvia”. The transaction price was Ä13.25m.

The financial group “Finasta” was founded in 1993. Today it is the largest private banking and asset management group in the Baltic States. Its mission is to increase the clients’ asset value and to create top-quality solutions in the sphere of well-being, asset management, investment mediation and corporate finance.

The companies of “Finasta” group – which are the only investment bank in Lithuania, the fund management company with the largest number of clients and the brokerage company with the largest number of clients – increased the number of Bank Snoras group companies up to 25 and allowed becoming the leader of investment services provision and collective investment fund management as well as entering the promising and quickly developing pension fund market. At the present the clients can invest in 16 investment and eight pension funds.

After the transaction Bank Snoras group gained in the area of investment banking as solid positions as in retail banking: Bank Snoras group owns more than one-fifth of Lithuania’s investment funds market. According to the number of clients, the funds owned by “Finasta” occupy the first place in Lithuania, the funds clients constitute more than 2/3 of the market participants.    

Latvijas Krajbanka
AS “Latvijas Krajbanka” is a universal commercial bank offering modern technology based high quality services which are designated for companies and private clients in Latvia and abroad. “Latvijas Krajbanka” is a commercial bank enriched with traditions and it has been providing its services to the clients for more than 85 years. The bank started its activity in 1924 as the savings bank of the Latvian Post Office.

“Latvijas Krajbanka” has always been distinguished for a wide customer service network throughout Latvia which allows providing services to clients quickly and conveniently in all cities and regions within the country. Today there are 115 customer service centres with 34 mini-banks among them through-out Latvia. “Latvijas Krajbanka” occupies the first place among the Latvian commercial banks according to the number of the customer service centres. “Latvijas Krajbanka” has network of 194 ATMs and their number continues to grow. “Latvijas Krajbanka” is one of the largest banking services providers to private clients in Latvia. The bank services more than 91 percent of all privatization certificate accounts in Latvia. Also, “Latvijas Krajbanka” activity is intended to attract corporate clients by offering to them the banking services which comply with nowadays as well as tomorrow’s requirements.

For more information tel: +370 5 2327193; email: info@snoras.lt; www.snoras.com

Trichet’s greatest test

Four days before the 110bn euro bail-out of Greece, president of the ECB Jean-Claude Trichet was airing his thoughts in Illinois about how best to deal with financial crises. He’s certainly seen a few in his time as a central banker par excellence.  

Here’s a short list of crises at which he sat around the table. There was the sovereign debt crisis of the mid-eighties when over 50 countries defaulted; the exchange-rate crises of the European Monetary System in 1992-1993; Mexico’s “tequila” crisis of 1994; the Asian crisis of 1997; the Russian crisis of 1998; America’s LTCM crisis in the same year followed by the dot.com collapse of 2001.

As he told his audience somewhat ruefully: “A large part of my professional career has involved dealing with episodes of financial disruption.”

And now Trichet has got the big disruption on his plate, probably the last of his career and the one by which he will be judged. The crisis is of course the repercussions for the eurozone of Greece’s profligacy. He’s got to hold the European Monetary Union together as the money markets tear apart its sovereign bonds over the next few months.

By general agreement, he’s made a bad start with a screeching U-turn on everything he’s supposed to stand for. By mandating the ECB to accept Greece’s junk-rated bonds as collateral. Throughout his career Trichet has been a stickler for monetary and fiscal rectitude. And here he is taking Greek paper that fund managers are unloading as fast as they can.

Predictably, the money markets – the new masters of the universe – went berserk at the ECB’s behaviour. Rumours flew about a Ä280bn IMF loan to Greece, margins on the bonds of Portugal, Ireland and Italy widened abruptly, sharemarkets plummeted.

There was a chorus of outrage. “[Accepting Greece’s bonds] threatens to dilute the ECB’s independence,” warned Tullett Prebon economist Lena Komileva. Germany’s conservative paper Die Welt tut-tutted that “the ECB has given a free ticket to all countries that are deficit offenders” and had “lost its innocence.”

In fact, if you look at the central banker’s crisis management technique, Trichet is behaving very much as you would expect. That is, unpredictably. Over the years he’s analysed the financial cataclysms that he’s helped fix and come to the firm conclusion that each one requires its own solution.

Take the financial crisis of the last two years. Hardly had it hit than the ECB pumped so much money into Europe that many economists thought Trichet had taken leave of his senses. He called it “enhanced credit support”; others said it was money down the drain.

In fact it was a master stroke. The maturity of ECB loans to liquidity-starved banks were lengthened to a year to give them stability. The central bank accepted all kinds of dubious paper – “eligible collateral” – and arranged foreign currency through swap arrangements with the US Fed and other central banks. In short, it did what it had to do and soon other central banks were following suit.

Trichet prides himself on the ECB’s willingness to break with convention. As he says, “unconventional measures [in the crisis] did not require modifications to the same extent as elsewhere and this flexibility enabled us to react very quickly.”

However behind closed doors he wields a big stick. According to insiders at negotiations with his emissaries in Athens over the price the Greek government and nation must pay for the bail-out, the atmosphere was “icy” as they demanded one cut after another to the public finances.

 He makes no apologies. “Other countries have demonstrated that a clear U-turn in national policy governance is achievable.” Translated from central-banker speak, Greece will just have to shut up and tighten its belt.

Rethinking microcredit

Financial aid has long been a staple of the developing world, but hand-outs do little to kick-start economic growth. Instead, the countries of Asia, Africa and South America want a hand-up so that they can fuel their own development, which is why more and more microfinance institutions are moving into these areas.

Microfinance institutions are organisations that lend relatively small sums of cash to people in the hope that they can sustain their own lifestyles and provide for their own families rather than relying on aid. Underlying the scheme is a hope that these loans may be able to stimulate entrepreneurship and industry at a grass-roots level.

Furthermore, such schemes hope that access to small loans will stop usury, alleviate poverty, diminish dependence on aid, and empower communities – particularly women, who make up around 85 percent of total clients.

Pioneered by economics lecturer (and now Nobel laureate) Mohammed Yunus in the 1970s when he first loaned a Bangladeshi village $27 to develop its farming capabilities, supporters say that microfinance has improved the lives of millions of people by lending them tiny sums that enable them to set up their own businesses and improve their lifestyles. For banks, which have also woken up to the opportunities the phenomenon throws up and are among the key donors to such initiatives, microfinance facilitates the first steps for billions of people to open a bank account and potentially become aware of a wider range of financial products.

As the majority of the world is still classed as “developing” (at least in economic terms), there is plenty of scope for microfinance institutions and their backers – banks, charities, NGOs, and international development organisations like the World Bank – to target areas they think will benefit from their input. In January Boston-based microfinance specialist Accion International announced that it will launch a micro-financing operation in the Amazon offering small loans to as many as 1.9m entrepreneurs who have trouble securing loans through traditional channels. At the same time, the Bill & Melinda Gates Foundation announced that it is providing funds worth $38m to 18 microfinance institutions in 12 countries across Latin America, Africa and Asia, following a year-long review by the organisation to expand its innovative development work into “micro-savings”.

In the Philippines Standard Chartered Bank (SCB) and the International Finance Corp. (IFC), the private investment arm of the World Bank, have entered into an agreement for a $1bn unfunded risk participation arrangement that will help increase the availability of trade finance in emerging markets. Standard Chartered will originate a portfolio of up to $1bn in trade finance transactions from banks in emerging markets, with a special focus on the world’s poorest countries. These local banks, in turn, will extend trade financing to their importer and exporter clients. IFC will guarantee a mezzanine tranche of this portfolio providing credit protection and capital relief on the portfolio over three and a half years.

This April Barclays and international development organisations CARE International and Plan launched Banking on Change in Kenya, a three-year £10m microfinance initiative that aims to reach half a million people in ten countries across Africa, Asia and South America. The project will predominantly be based on the Group Savings and Loans model (GS&L), a savings-led community finance initiative whereby individuals in a community join together in groups to save regularly and access small loans from a group fund.

Moving assets
Even the EU has set up a facility to stave off unemployment in Member States. On February 11, the European Parliament cleared the way for the adoption of the new European Microfinance Facility which, according to László Andor, EU Commissioner for Employment, Social Affairs and Inclusion, will offer “a lifeline to people suffering from the [global banking] crisis and help create new jobs”.

Operating accounts, however, swings wildly from the very low tech, such as a man on a bicycle handing out money and checking names in a book – to cutting edge technology. Opportunity International Bank of Malawi (OIBM), for example, which now also offers savings accounts and weather-indexed insurance products, uses biometric technology. No formal identification documents are needed to open a savings account and, for those who are illiterate, no forms need to be filled out. In Brazil, on the other hand, Banco Bradesco’s Banco Postal service operates in post office branches and now has more than six million clients. Elsewhere, Citigroup has developed a system for a large construction company in the Middle East where workers can have payments deducted and remitted home automatically, saving them having to queue for hours at a money transfer bureau – and saving them transfer costs.

The mobile phone has become a major tool in microfinance banking schemes as it is the most widespread piece of technology in use in most of the developing world. In Nigeria, where eight out of ten people do not have a bank account, customers can add money to their mobile phone Sim card by buying credits at mobile phone shops. This enables them to then have the ability to buy goods, pay bills or transfer money to someone else. Vodafone’s M-Pesa mobile money transfer service, launched in Kenya in 2007, allows people to open an account and deposit cash through mobile phones. Account holders can send money to other mobile users by text message. The service now has more than two million subscribers. Another innovative model comes from South Africa, where Wizzit offers services using mobile phones as the channel through which clients sign up and access accounts. The bank has developed technology that can handle large transaction volumes and can be used by other institutions.

Recent surveys have pinpointed where microfinance is likely to flourish. For example, the commitment to it has been particularly strong in Latin America, according to the Economist Intelligence Unit’s (EIU) first annual global microfinance index, Global microscope on the microfinance business environment, where six of the top ten countries (Ecuador, Nicaragua, Colombia, El Salvador, Peru and Bolivia) are from the region. Asia boasts two strong finishers (India, along with the Philippines), and two hail from Sub-Saharan Africa (Ghana and Uganda).

However, no country has a perfect environment for microfinance. Indeed, only two of the 55 countries scored above 70 on a scale of 0 to 100. The EIU report found that those countries that perform best have a favourable legal and regulatory framework, a moderately conducive investment climate and a strong level of institutional development.

But microfinance initiatives are being used in the unlikeliest of places. Going hand in hand with the US-led coalition’s aim of empowering local people in Afghanistan to become more independent – particularly women – microfinance is gaining popularity. The villagers of Bamiyan – about 15km from the provincial centre – have a long history of forced migration to other areas due to a history of armed conflict. This has resulted in the need for economic recovery upon return. In the past villagers relied on credit from local lenders, often taken with high interest. But this practice has changed with the entry of microcredit.
 
There are at least three microfinance institutions operating in the village, but one offers both group and individual loans, which are designed according to its use. Loan products offered are solidarity group loans for the poorer clients as well as agricultural, livestock and business loans. Loan amounts start at $300 and reach a maximum of $3,000. Characteristic to all of this lender’s loan products is a substantial grace period, which enables the borrowers to repay the loans according to the natural cash flow of their livelihoods. The loans are repaid either in one or two instalments after harvest or livestock maturation. During the grace period, the borrowers pay the interest fee, which is 1. 5 percent of the loan amount per month.

However, not all microfinance institutions in Afghanistan have met with such success. In the village of Kabul, 20km north of the capital, men have often taken the loans made out to women, preventing the aim of the system.

Sliding problems
Gender inequality, conflict and political uncertainty may not be the only barriers to the success of microcredit. In a report issued last year by the Centre for the Study of Financial Innovation, a think-tank, called Microfinance Banana Skins 2009 – Confronting crisis and change, the authors claim that, as a result of the financial crisis, the pressures of cost and deteriorating loan portfolios will prompt microfinance institutions to turn their attention to more lucrative markets, which could mean that the poorest people who may benefit from such schemes may be denied their help. They also say that funding difficulties will drive more NGO-led microfinance institutions to become shareholder-owned authorised banks to attract investment, while some smaller institutions will need to merge to avoid collapse, reducing their number and regional coverage.

One expert, who declined to be named, says that of the ten thousand or so microfinance institutions worldwide, there are only around 300 of the necessary size to survive on their own. And even they are at risk. Last year, three well-established microfinance institutions collapsed: two defaulted on their loans, and one folded due to political pressure. However, the same source says that “this does not suggest that the industry is particularly risky or that such institutions are not well managed. Such a failure rate is nothing compared to what happened to large banks in the US and Europe as a result of the recent financial crisis.” Prof Yunus also made the same argument last year when he noted that “it is particularly remarkable when big banks – lots of collateral, lots of lawyers around them – are collapsing, and microcredit, the programme we built, is working everywhere without any collateral, without any lawyers. Their repayment has remained as high as ever.”

Richard Wilcox, head of the social banking unit at Co-Operative Financial Services, says that there are broadly two strands of microfinance institutions – a “top slice” of around five percent that are moving away from working with non-governmental organisations and are largely able to function as banks, and the remaining majority of institutions that are small and need further development.

“There are only a small proportion of microfinance institutions that have grown to such an extent that they can function largely as banks,” says Williams. “These institutions have developed a solid understanding of financial management, corporate governance and risk awareness and so are able to function more independently and can prepare to take steps towards becoming banks. It is important that commercial banks help them to prepare for this transformation, while organisations like the World Bank focus on helping other microfinance institutions to acquire the same levels of expertise so that the number of self-sufficient micro-credit organisations grows quickly,” he adds.

Wilcox says that it is easy to measure the success of microfinance. “In financial terms, it is relatively simple to measure the success of microfinance initiatives, such as taking account of the number of customers taking loans, how many defaults there are, and how many of these customers are coming back for larger loans,” he says. “In Bosnia, I have seen people now on their seventh cycle of lending in just a couple of years, borrowing upwards of $1.500 as opposed to the original loans of around $100.”

Jon Williams, partner at PwC and head of the finance team within the firm’s sustainability and climate change practice, says that there is a “triple bottom line” to measure the success of microfinance. Firstly, microfinance institutions need to make a profit. “There must not be any shame in lenders making a profit from these schemes – they are operating a business just like any other financial services provider, and they need to develop effective risk management and financial management systems to cope,” he says.

He also says that microfinance institutions need to have a set of metrics in place to measure the non-financial benefits of the work that they carry out. “Micro-finance is about empowering people who would otherwise not have had the opportunity. It is about alleviating poverty and so institutions need to be able to monitor the associated effects of microfinance, such as the numbers of children in education, the rate of home ownership, and the diet and health of people living in the community.”

Changing effects
Williams also says that organisations need to measure the environmental impact that microfinance contributes to. “While individuals apply for the loans, the idea is that the business that microfinance funds will benefit the community at large as they will be the ones that buy and use the produce. Once a market for goods and services is created, local government will need to keep pace with the changes that are going on and so will look at building better roads, ensuring that there is clean water, and that there are appropriate healthcare facilities close by,” he says.

While funders’ commitments to microfinance have increased by 24 percent over the last year, the sector is also facing more scrutiny, with more questions being raised about microfinance’s impact on poor people, its contribution to economic growth, and whether all the money is going to good use. Questions also surround the governance and financial management of microfinance institutions, and how they are regulated.

In February this year the Basel Committee on Banking Supervision, which focuses on championing best practice in banking regulation, issued a consultation paper called Microfinance activities and the Core Principles for Effective Banking Supervision. The committee’s report contains supervisory guidance for the application of the Core Principles – the de facto global standard for banking supervision – to microfinance activities. The principles aim to allocate supervisory resources efficiently, and to evaluate the risks of microfinance activities, particularly microlending.

Some credit institutions have also developed their own methodologies to provide greater assurance and transparency about how effectively funders work. The Consultative Group to Assist the Poor (CGAP), a consortium of 33 public and private development agencies working together to expand access to financial services for the poor in developing countries, has developed the SmartAid for Microfinance Index. It is the first index that measures and rates how funders work in microfinance and how well equipped they are to design, implement, and monitor microfinance programmes and investments. The index focuses on the part of this chain that funders can most directly influence – their internal management systems.

“The need for independent evaluation, benchmarking, and standard-setting has never been greater in the field of development,” says CGAP expert and SmartAid technical lead Alexia Latortue. “What is unique about SmartAid is that it offers funders a rigorous external assessment and provides a framework to share lessons across a diverse group of funders. When funders can see where their peers do well, they can learn from each other and see how they can better work together.”

Five elements have emerged as key to effectiveness: strategic clarity, staff capacity, accountability for results, knowledge management, and appropriate instruments. An expert Review Board assesses documentation submitted by funders and applies scores to nine indicators, which include funders having designated microfinance specialists who are responsible for technical quality assurance throughout the project/investment cycle, regularly conducting portfolio reviews, and being able to track and report on performance indicators for microfinance programs and components. Each funder receives a SmartAid report including comments on strengths, weaknesses, and recommended improvements, as well as quantitative scores.

The results to date show some consistent patterns of strengths and weaknesses across funders. In 2009, funders tended to score best on indicators of strategic clarity and appropriate instruments. The lowest scores were in the category of accountability for results. Out of a total of 100 points, the range of scores went from 35 to 75, with no funder falling in either extreme of performance—“very good” or “inadequate.”

Other organisations have set up their own system of oversight. In addition to operating under the supervision of central banks and other regulatory bodies, microfinance charity Opportunity International UK’s partners undergo independent external audits, and follow an internal self-assessment and accreditation process using the “CAMEL” rating system which looks at capital, asset quality, management, earnings, and liquidity.

Edward Fox, the charity’s CEO, says that “good governance and better accountability for how projects are managed is becomingly increasingly important for microfinance institutions as they rely on donations for the most part to keep going. Donors – many of whom are wealthy individuals who believe that capitalism creates opportunities for all – want assurance that the money is being used appropriately and that systems are in place to check cashflow and risks in the portfolio.”

“Philanthropic enterprises need to be as transparent and well-managed as possible, otherwise they lose public trust,” says Fox. “Effective audit and assurance methods need to be deeply rooted in all aspects of microfinance, otherwise it will be the people who need these products that will suffer rather than the organisations themselves.”

A compliance headache?

In recent years, a number of transfer pricing-related disputes between multinational corporations and tax authorities have made the headlines. Of particular note is the $3.4bn settlement between GlaxoSmithKline and the Internal Revenue Service in the United States and AstraZeneca’s approximately £500m settlement in the United Kingdom.  These eye catching numbers are just the tip of the pyramid.  There are a number of other transfer pricing disputes in which tax authorities are proposing tax adjustments and penalties in the hundreds of millions of US dollars.  

Transfer pricing at its simplest is about what prices should be charged for transactions between related entities that are part of the same multinational group.  Most countries have enacted rules that govern the pricing of such related party transactions, including the sale of tangible goods or intangible property, licensing of intangible property, performance of services and loans or guarantees.  These rules which provide a theoretical construct within which multinational companies must operate, are meant to ensure that each country receives its fair share of income attributable to the multinational’s operations in that country.  The underlying principle of these rules is the “arm’s length” standard, meaning that the related party transaction should be priced similar to how unrelated parties would price a comparable transaction undertaken in comparable circumstances. 

While some multinational companies have made transfer pricing a strategic consideration and devote considerable resources to it, many others view transfer pricing as a compliance headache compounded by the fact that transfer pricing rules vary from country to country.  In this latter group, transfer pricing is often treated as an afterthought with little to no involvement or oversight by the company’s senior corporate officers.  This is usually a mistake.  Although transfer pricing may be an important compliance issue, it can also have a significant and material impact on a company’s operations and financial position.

Compliance or more
If a company only has simple manufacturing or distribution operations in a few overseas countries, transfer pricing may indeed be primarily a compliance issue. However, this scenario is true only of very few multinationals. Most global companies have complex supply chains – they operate in multiple countries where their local subsidiaries engage in a multitude of functions. As a result, they enter into a variety of inter-company transactions.  For example, a multinational may have a subsidiary in the UK that manufactures products using technology licensed from the parent and raw material inputs sourced from a related party in Italy, and benefits from centralised back-office services performed by a related party in India.  

As a result, multinationals need to pay careful consideration to transfer pricing and related tax considerations to ensure that they don’t pay more tax than necessary and/or bear risk of transfer pricing-related tax adjustments and penalties. Such considerations can have a significant impact on how a multinational structures its operations and conducts business.

For example, Company ABC, headquartered in the US, develops accounting software.  Its customer base in Europe is growing rapidly, and it feels a local European presence will help it increase market share. One approach would be for ABC to set up local European marketing subsidiaries that are compensated on a markup to their costs.  All contractual negotiations and pricing decisions would still be made by ABC executives in the United States. However, this arrangement may not provide the flexibility ABC needs to quickly or adequately respond to European market conditions.  On the other hand, having full-fledged European distribution subsidiaries that are compensated on a commission basis would leave too much profit in certain high-tax European countries and result in a higher global tax burden and effective tax rate. 

Through a transfer pricing analysis, ABC carefully parses the functions to be performed by its European subsidiaries and risks they will bear.  Based on this analysis, ABC sets up European limited risk distributors which have the authority to negotiate directly with customers and to decide pricing but do not bear any risks associated with unsold inventory, warranty risks or foreign exchange fluctuation risks (they will buy product from ABC in local currency.)  The transfer pricing analysis showed such independent limited risk distributors should earn lower profits than full-fledged distributors given their reduced business and financial risks.  

Planning
It is common for multinationals to seek opportunities to minimize tax burdens by shifting economic profits to lower-tax jurisdictions.  One approach is a cost sharing arrangement (CSA) whereby the parent company in a high-tax jurisdiction and an affiliate in a low-tax country jointly fund new research and development (R&D) investments on a pro-rata basis based on the profit potential each has from exploiting the cost-shared intangibles in its assigned territory. To facilitate the future R&D, the parent company will often transfer to the CSA the rights to leverage/exploit pre-existing intangibles that it owns.  Under the transfer pricing rules of the United States and other countries, the multinational has to determine the market or arm’s length value of such transferred intangibles and pay taxes on the transfer as if it had sold the intangibles to an unrelated third-party.  The expectation of the multinational being that the up-front cost of the tax paid would be offset by the higher future income realized in the lower-tax country, once again resulting in a lower worldwide effective tax rate.

Such planning opportunities require the valuation of the pre-existing intangibles which are often unique and for which no or limited market pricing information exists.  The valuation is further compounded by the fact that the transfer pricing rules of two or more countries need to be accounted for, and these rules may not be aligned, leading to the valuation not being acceptable to all of tax authorities involved.  This may result in the tax cost of transferring the intangibles being higher or even potential double taxation. The transfer pricing rules may differ with respect to the preferred analytical method, what specific intangibles are susceptible to transfer, guidance on how to treat the life of the transferred intangibles and whether goodwill/going-concern is considered to have also been transferred.

Multinationals may face significant tax risks when the transfer pricing/tax planning is not well-thought-out and/or does not include true economic substance.  For example, in a landmark litigation case involving the Veritas Software Corporation, the IRS argued that the true value of the intangibles transferred by Veritas to its CSA with an Irish related party was 10 to 14x that of the taxpayer’s valuation. The Internal Revenue Service recently lost the litigation on appeals, in part based on the economic substance created in Ireland by Veritas and on Veritas’ careful consideration of market evidence of the limited life of software intangibles. However, the judge also found that Veritas’ valuation did not meet the arm’s length standard and made an adjustment to the valuation.

The risks of such planning are not limited to disputes with tax authorities.  When one company acquires another company that has engaged in transfer pricing planning that has not been well-thought out or is otherwise not supportable, there is the risk that the buyer may seek to claw-back some of the purchase price through commercial litigation or any escrow that may have been set up as part of the acquisition.

Auto pilot
It is common for multinational companies to devote significant time and resources to structuring their transfer pricing and then put it on auto pilot.  Over time, facts and circumstances can change leading to unintended consequences.

Assume USCo has distribution subsidiaries that market and sell widgets that USCo develops and manufactures.  These distributors purchase widgets from USCo at a set discount off customer list prices, which initially provides them with a return on sales that is arm’s length when benchmarked against independent distributors.  Over time, prices to customers increase due to USCo’s technology innovations.  If the related distributors’ costs do not increase proportionately and they continue to purchase widgets from USCo at the set discount, the distributors’ profit margins will gradually increase and may become higher than that of independent distributors used as benchmarks.

Transfer pricing must be constantly reviewed.  Changes in facts and economic circumstances may require making changes to a multinational’s transfer pricing policy.  For example, if one company in the multinational group starts providing centralized back office services to others in the group, the transfer pricing policy must be adjusted accordingly to compensate the service provider for its activities.

Conclusion
Transfer pricing is a high stakes game.  Done correctly, it can enhance a company’s bottom line.  Done incorrectly, it can create substantial risk of tax exposures and penalties.  Transfer pricing should not be treated merely as a compliance issue and it is important for certain senior management time and resources to be devoted to transfer pricing issues.

Vinay Kapoor is MD of Transfer Pricing at Duff & Phelps

For more information
Tel: +1 212 871 5996
Email: vinay.kapoor@duffandphelps.com

Let there be energy efficient light

Lemnis Lighting was established in 2005 to solve one of our planets largest energy challenges of today: changing from lighting – which consumes about 20 percent of global electricity – to energy efficient lighting. The fact that Lemnis has LED technology is only relevant if it generates high volume demand where the environmental impact is clear and measurable: we believe that this is exactly what technology is for: to improve life on earth for all.

History
Lemnis Lighting is the third of a series of clean technology companies incorporated under the “umbrella” of Tendris. The philosophy of Tendris is that sustainable companies should provide superior products and services in terms of use, energy consumption and price. Over the last 150 years the focus has been to make our production and consumption industry more and more efficient: consumers were central and natural resources seemed endless. The reality is different: the real transformation towards an efficient economy has not been made: we like to say that if you make a bad system more efficient, you are still left with a bad system, you’re just doing bad things more efficiently.

The real transformation has to take into account that we only have one planet and instead of 6 billion we will soon have 10 billion people. And those 10 billion people will want to have comparable lifestyles as we have in Europe and the USA. If we continue on the current path, the planet will not allow for it.

Back to lighting. Traditional incandescent bulbs produce light by using up to two percent of the energy for light and the rest is heat, aka waste. We believed it had to be possible to improve this by transforming the lighting industry from wasteful, traditional technology to a new technology: light emitting diodes (LED).

LEDs have been used since the many decades already as signaling light and more and more for colorful beautification light. Now it was time to start using it where it counts most: functional lighting. Then again, if you want to make a quantum shift to mass adoption by consumers, it should be more than just functional: it should be beautiful. And you should be saving energy and money. And the environment. Enter Lemnis.

Lemnis 2005 – 2009
When Lemnis started to look at opportunities to shift the lighting industry, a slow movement was taking place from incandescent light bulbs to compact fluorescent light (CFL) lights. Although both types of lighting have been on the market together for more almost 30 years, CFL’s are still not perceived to be as good as incandescent lights: no wonder CFLs have less than 20 percent market penetration in western economies despite their energy efficiency and affordable pricing: people don’t really like them. Equally important, CFLs, have the big disadvantage that they contain mercury. More and more people realise that this will cause a huge problem for future generations. If we calculate that every year around 15 billion lights (bulbs but also fixtures) are sold, going towards a market of 5 billion CFL’s per year (with a lifetime of around 5000 hours) means we have a huge waste issue. Especially in countries like China, India, Africa and South-America: because this is a finance magazine, you should know that carbon finance plays a significant role in this: in the next few years, under the UN’s Clean Development Mechanism, 100s of millions of CFLs will be given away for free in emerging economies, while no effective CFL recycling programs are in place: if we are not too happy with exposing our own children to mercury, should we be dumping these products near other people’s children?

Lemnis’ efforts were therefore aimed at developing a LED light bulb that could replace the old incandescent light bulb, but also immediately would make the CFL bulb irrelevant. As people do not like CFL’s in general, if a new and better solution would be available people will switch to this type of lighting: LEDs offer this and the Pharox was the first realistic alternative, offering warm, white light in product that was designed for people so that they actually want it! In November 2006 we introduced the first LED bulb in the Netherlands that can realistically be seen as the first replacement of a 40W incandescent bulb. Our Pharox 200 LED bulb only uses 5W, so an energy saving of 85 percent.

In 2009, we also developed a Pharox 300 LED bulb (using 6W) that can replace up to a 60W incandescent bulb.

Today, we have expanded into a full suite of products, including spotlights, candelabra lights and specific down-light applications, so that we now can fulfill a much as 90 percent of the average homes lighting needs. Zero compromise lighting solutions that will help people switch, and why not? Every day you delay switching you are basically wasting money.

Lemnis has developed four business lines that all provide attractive alternatives to the incumbent technologies:

» Indoor housing and office lighting
» Outdoor lighting (including streetlight)
» Greenhouse lighting
» Solar powered LED lighting for off-the-grid lighting solutions

Lemnis has put sustainability at the centre of the design process. Using this approach, the company develops lighting innovations that help consumers, companies and policy makers to combat climate change by replacing traditional lighting with LED technology. The advantages of led lighting are bigger than energy savings alone: costs for maintenance and replacement are both reduced, while performance is enhanced: why replace a light bulb every year if you could do only once in 25 years? Why use natural resources 25 times if you could do with once? And that’s what Lemnis Lighting is all about: sustainability without compromise, and no concessions for the end user.

Lemnis believe in partnerships and long term cooperation. This means that we have engaged with world leading specialists and companies technology development, manufacturers of all components for the best LED lighting solutions and for distribution as well. Also, we are aiming to produce locally instead of producing in one region and ship all the lights around the world. We strongly believe in the so-called “local for local” business model.

This means that we always team up with a local company wherever we see a strong demand for energy efficient lighting. In India we have engaged with one of the leading lighting companies Crompton Greaves based on a 50-50 partnership and in China we have set up a JV company with a well-established China corporation. These partnerships are core to our open innovation philosophy and our vision that a better world is created through cooperation and even competition: we believe in competing with, rather than competing against. This is why we welcome the competition entering the playing field, because it helps transition lighting to sustainable lighting and it supports the general awareness we seek to create.

Awareness
Changing traditional lights is a daily activity basically because people are used that lights break and have to be replaced. In order to create more awareness that our human behavior is not always as rational as we might think, Lemnis saw the strong benefit of working with organizations with a strong message and that share our values and goals, albeit from a different perspective.

In November 2007 Lemnis became part of the Clinton Climate Initiative (CCI). Since that date, the CCI has helped organizations and countries to become more focused on better, smarter ways to manage energy and carbon emissions focused, and promoting Lemnis LED lighting as a pioneer has been mutually beneficial

In 2008 Lemnis won the “Lighting up Africa award” from the World Bank for our Solar-LED solution. Lemnis does not just focus on lighting for the richer parts of the world, but also for off the grid regions like many places in Africa. The award recognized our commitment to provide solutions for all people on the planet and was a clear indication that institutions around the world appreciate the philosophy that making affordable lights for different parts of the world, does count.

In 2009, Lemnis together with the Dutch National Postcode Lottery (NPL) engaged in an unprecedented awareness campaign. The NPL was launched in 1989. It aims to support organisations working to create a fairer, greener world by raising funds and increasing public awareness with the help of a lottery. Today, the NPL is Holland’s biggest and most popular charitable lottery and supports 57 charity organisations. The Lottery used the Pharox 300 LED bulb as a prize to make people aware of energy conservation. Through this campaign Lemnis and NPL distributed around 1.75 million Led bulbs in the Netherlands: that’s 1 in 4 homes. A good example of a cooperation between a commercial and non-for profit organization that has a great impact.

One of the most important endorsement by a world renowned organization came in 2009. Lemnis was nominated Technology Pioneer 2009 of the World Economic Forum. A clear evidence of the technological achievements of Lemnis in the field of energy efficiency.

Lemnis’ 2010
As indicated above, Lemnis engages with other companies and organizations to optimize our energy saving impact. This also means that we often outsource activities to several companies worldwide. In terms of numbers this has resulted in a strong growth in turn over: from 2m euros in 2008 to 35m euros in 2009. With more than 2.5 million consumer LED products sold, the Pharox is world’s best selling LED bulb.

The company has grown from a start up with 10 employees to a company employing more than 40 people. These figures do not account for the jobs we have created through of our partnerships in India, China or our partners in Europe and the USA.

In March 2010 a consortium of African investors invested an amount of $35.7m in Lemnis to accelerate the growth of the company in Africa and other regions. This meant a valuation of Lemnis at $170m. Lighting companies have recently be acknowledged by the CleanTech venture Network as the hottest clean tech companies to invest into, and Lemnis led that pack. We firmly believe that as the markets for energy efficient lighting grow, Lemnis will be very visible as the lighting company with modern business models and fair propositions. And proving that an energy efficient LED light bulb becomes a symbol of transforming our worldwide industry into real efficiency, not optimization of inefficient production and consumption.

Perhaps the naming agency was more right than we realized at the time by naming the Pharox after the Pharos, the lighthouse of Alexandria, one of the seven wonders of the ancient world and a beacon for travelers worldwide: we aspire to being that beacon in the lighting industry.

Libya embraces private sector

Up to date, 111 economic units have been privatised in the industrial sector ; within the next two years, it is expected that another 85 units will undergo privatisation and by the end of the next three years, it is envisaged that the total number of economic units privatised will reach 350. The ultimate goal is for 100 percent privatisation, which is still some way in the future.

These facts give a clear idea of Libya’s strong will and intent towards opening up to the right technology and expertise, which can only be beneficial for the economy and the workforce.

Libya is putting a special emphasis on the energy sector, from which great percentage of the economy’s revenue derives, with Alternative Energy considered to be the main “new” sector for the aim of investors. For example, Libya, with its low humidity and numerous sunny days, has the ideal conditions for the possible exploitation of solar power technologies.

Tourism is another sector which is receiving particular attention, as this industry in Libya is still in its infancy, but one that is gradually growing and Libya is emerging as an ideal location spot on the world tourism map.

Libya is a crossroads of history, continents and ancient empires, being home to the Mediterranean’s richest store of Roman and Greek cities and it is where the Sahara’s exceptional and accessible desert scenery meets the unspoilt Mediterranean beaches. One very important fact that should be kept in mind is that Libya has long enjoyed stability and is well known for its security and safety.

Libya’s infrastructure is currently undergoing a massive renovation and transformation, for which a budget of LYD160bn has been allocated over the next three to four years and which will greatly contribute to easing any previous difficulties.

Libya has taken all these facts into consideration and is encouraging investment in all the country’s sectors from both local and international investors, granting investors many attractive privileges and exemptions.

Investor privileges
» Open a bank account, in favour of investor’s project, in the local currency or foreign currency and receive loans from local and foreign financial institutions.

» Re-export the invested foreign capital, in the case of the termination of the project’s duration, liquidation, sale, or circumstances, beyond the control of the investor.

» Transfer abroad of distributable annual net interests and revenues earned by the foreign capital invested in the project.

» Recruit foreign manpower in the case that national manpower is not available; issuance of residence visas, valid for five years, renewable for the duration of the project and multiple exit/re -entry visas. Expatriate employees have the right to transfer their salaries and any other benefits offered to them abroad, as well as being exempted from customs duties relating to their personal effects.

» Exemption of the machinery, equipment and apparatuses necessary for the the project, from all taxes, customs duties, import fees, service charges and other fees and taxes of a similar nature.

» Exemption of facilities, spare parts, transport means, furniture, requirements, raw materials, publicity and advertising items, related to the operation and management of the project, for a period of five years, from all fees and taxes.

» Exemption of commodities, produced for export, from production tax, customs duties and such charges imposed on exports.

» Exemption of the investment project from income tax for a duration of five years, with the possibility that the exemption period could be renewed for a further three years, if the projects prove that:

1 They contribute to the achievement of food security.

2 Utilise measures that are capable of achieving abundant energy or water supplies or contribute to environment protection.

3 Contribute to the development of the area.

The investor may carry forward the losses that may incur, during the exemption years, to the following years.

The euro’s need for long-term reform

The first eight years of the euro were notable for their lack of economic instability, which from a political perspective served to dull the urgency to secure greater economic coordination and integration. Whether member states like it or not, this will have to change if the euro is to survive the next decade intact.  

Should monetary union also mean greater economic integration?  In the 80s, central bankers were fairly unanimous in their view that a single currency could not be considered without political and hence economic union. Helmut Schlesinger (Bundesbank President 1991-93) was clear on this back in 1994. “The final goal is a political one in which the economic union is an important vehicle to reach this target”.  It was the realisation of the lack of political will at the national level, combined with the birth of the Stability and Growth Pact (SGP) in 1997, which eventually softened the Bundesbank stance.

Nevertheless, those at the political centre of Europe carried the baton of political union. Romano Prodi (EU Commission President, 1999-2004) was clear in his wider ambitions, telling the Financial Times early on in the euro’s life  that he wanted to build on “the consequences of the single currency and create a political Europe”. His ambitions were built less on the economic considerations of the Bundesbank, more on the political ambitions of Brussels. Again, appetite at the national level was minimal and momentum waned, especially with the euro seemingly doing well regardless.  

A lost decade
 Leaving aside the end ambition of political union, the means of greater economic coordination were from many angles a requirement of the single currency. The goal of the single market dominated the eighties and the push for a single currency defined the nineties. Closer coordination of economic policies should have been the aim of the last decade, but all efforts and frameworks failed miserably.

Take the Stability and Growth Pact (SGP). This had all but fallen apart by the middle of the last decade. Of itself, this was primarily down to insufficient improvement in structural deficits, combined with lack of momentum towards implementing fines on breaches of the debt and deficit criteria. Between 1999 and 2007 member countries were in breach of the 3 percent and 60 percent debt criteria 25 percent and 60 percent of the time respectively.  Fines amounted to zero, yet every month governments were reminded by the ECB, under both Duisenberg and thereafter Trichet, that member states were failing to do enough to tackle underlying structural deficits. For the euro area as a whole, the structural deficit deteriorated for most of the period between 1999 and 2007. 

Institutionally, there was no incentive for member states to face up to the growing need to improve structural budgets in the face of ageing populations.

Furthermore, the levels of debt and deficit limits do not reflect the relative costs and risks to the financial stability of member states and the wider euro zone. Japan is able to manage gross public debt approaching 200 percent of GDP, with yields substantially lower vs. most major markets, with the high level of domestic savings allowing the debt burden to be nearly fully held internally.  

Secondly, the institutional framework for policy co-ordination and monitoring is woefully vague and ineffective. The Maastrict Treaty stipulates that “member states should regard their economic policies as a matter of common concern and shall co-ordinate them”. It goes on to say that where economic policies “risk jeopardising the functioning of economic and monetary union…the Council may make the necessary recommendations to the Member State concerned”. Whilst the monitoring of economic conditions has been effective, the incentive for member states to take collective action has been minimal. Member states who push for action on another risk reprisals for their own economic credentials. Some view Germany’s persistent current account surplus just as economically problematic as the deficits of other euro zone members.

The final main thrust of economic policy coordination was the Lisbon Agenda, launched in 2000 with a ten year view to improve the euro area’s competitiveness vs. the rest of the world. This is widely regarded as having failed in its main aim of increasing overall euro zone competitiveness, with many, often conflicting targets. However, the motivation behind the initiative was a desire to catch up with the rest of the world, particularly the US, not to look inwards at possible issues within the euro zone itself. As such, the relative and ultimately debilitating decline in competitiveness seen in some member states fell outside of the Lisbon framework.

The road ahead
For the euro to survive this crisis and secure its future, there are three main necessary, but not sufficient, conditions that will have to be met.  

1.  The Stability and Growth Pact needs to be drastically reformed or more likely binned and re-born. Deficit prescriptions should be based around the cycle, requiring structural surpluses during periods of above trend growth (i.e. saving or paying down debt during the good times). Furthermore, debt prescriptions should also show flexibility, incorporating a measure of domestic savings as a proxy for the stability of the level of gross debt.  

2.  A more structured approach to providing support to member states is required, along the lines of a European Monetary Fund.  Granted, this is not a new suggestion, with interest gathering pace within the EU itself, although just how funds are gathered remains up for debate. The main focus however should be on fees, paid by all, on a sliding scale, rather than on fines for breaches of set criteria (which failed in the SGP).  The sliding scale would allow those countries whose policies were deemed in-line with economic stability criteria to pay progressively less over time (like a no claims bonus for insurance).  

3. Economic policy co-ordination should also be undertaken by such a European Monetary Fund or similar quasi-independent institution.  The parameters and mechanics can be debated, but some structure is necessary to over-come the unenforceable sentiments that currently characterise policy co-ordination and monitoring.  Whilst national governments won’t necessarily take kindly to advice on their domestic economy, the link between economic imbalances and the stability of the euro currently being illustrated in financial markets should be sufficient incentive.

4. Leaders must change the mind-set of blaming markets during a time of crises, rather than looking at the underlying causes. Calls to ban sovereign CDS (Credit Default Swaps) and the like only serve to push up funding costs via the detrimental impact on investor sentiment.  In contrast, it’s worth noting that there was silence from governments when they were able to fund their liabilities at most 30bp over Germany during the middle of the
past decade.  Many commentators questioned whether this adequately reflected the underlying risks.

Yes, most of these proposals amount to much greater economic and fiscal policy co-ordination.  The need for this should be clear from the IMF’s current prescription for Greece, which involves incompatible policy prescriptions (debt reduction against deflation) owing to the constraints of EMU. Our analysis of fiscal austerity of the extent Greece is aiming for have only ever succeeded against the backdrop of strong real growth (average 8 percent) and inflation (average 7.5 percent) the latter reducing the real debt burden.

The euro will have a tough time over the coming six to twelve months, that’s pretty much given, although the opportunity does exist for political leaders to face up to the institutional short-comings of the euro and secure the single currency’s future.  This will mean member states ceding more control to euro area wide institutions, some current and some yet to be created. Without it, attracting international finance and funding a rising public debt burden will simply prove untenable for an increasing number of countries in the coming years.   

Simon Smith is Chief Economist at FxPro Financial Services

Gold rescues investor confidence

We live in uncertain times. We have endured unprecedented turmoil in financial markets and are still unclear as to the consequences, shape and final cost of the plans to exit recession and government deficits. The solvency of several nations remains in question and the threat of civil unrest simmers on the streets of these distressed countries. The fallout from the financial crisis still pervades all sections of society and the investment community in particular is struggling with the fact that recent events eroded not only wealth but also confidence.  

While investment strategists and asset managers may now have their eyes firmly fixed on recovery, they will need to widen their horizons beyond the pursuit of immediate return opportunities and focus on broader and longer term objectives if they are to help safeguard our collective wealth and contribute to rebuilding a secure and prosperous future.

This is particularly vital when we look at how developed nations are planning to care for their ageing populations. For a growing percentage of the world’s inhabitants, their future retirement will depend on individual action rather than institutions. A socio-cultural shift away from savings and the well-publicised poor performance record of many pension funds means the pensions and retirement industry faces a generation that may no longer recognise its value or trust its efficacy.

This is not a question of image, advertising or even better communication. Rather, it is a question of a fundamental shift in perspective and a corresponding change in strategy. This does not, however, necessarily imply a major and costly disruption to current investment planning. Relatively small changes can have a significant impact.

The search for assets that can be relied upon to protect wealth and stabilise investment strategies has driven investors back to one of the oldest assets known to man, but one that can also now be proven to offer unique benefits in the context of contemporary investment strategies, and that is gold.

While gold’s role as an insurance policy and protector of wealth in uncertain times has certainly helped support its recent sequence of record-breaking price highs, it is worth noting that its value was on the rise well before the first dark cloud was spotted on the horizon. The annual average price has risen for eight consecutive years and, at the time of writing, the price (the London pm fix) is 192 percent higher than on the same date five years ago having recently reached a new all time high.

The most significant driving force behind gold’s sustained bull run has been the growth in investment demand. While jewellery markets were undoubtedly hit by high local prices and the severe constraints on discretionary spending caused by the credit crisis, it is fair to say that this was more than compensated for by the surge in demand from investors.

However, although gold is now increasingly in the spotlight, it was for many years neglected by the vast majority of investors, in a financial environment characterised by a glut of exciting new products, and the promise of bountiful and rapid returns. Even those attracted to its long term wealth preservation and inflation hedging properties often found it cumbersome to access, not wishing to be burdened by issues of physical ownership, storage and security. Fortunately, the arrival of the gold exchange traded funds (ETFs) did much to address these concerns, simplifying access to gold as an asset by allowing it be bought and traded on stock exchanges just like any share. Gold ETF holdings now represent over 1800 tonnes of gold, currently worth around $70bn.

As the gold investment market has developed over the last five years, so have the number and type of products and channels available, such that there is now a range of gold products to suit a variety of investor requirements and profiles.

We should also not forget the resurgence in demand for physical gold. This has been particularly strong in the West, where retail investors, shocked at the fragility of banks and financial markets, have sought security in gold ownership. European demand for gold bars and coins over the last few years has exceeded 200 tonnes per annum, whereas in previous years it often failed to rise above single figures. It can be argued that, while many of these buyers undoubtedly turned to gold as a ‘flight to safety’, their motivations were underpinned by other qualities much sought after by investors but frequently lacking in many strategies and products on offer: simplicity, transparency and security.

Although this reawakening of investor interest in gold has recently driven the price to new highs, gold’s primary appeal as an investment lies not in the generous returns of recent years, but in its independent tendencies which help reduce risk. Investors are increasingly realising that, over time, they will need to address the vulnerability of their assets to both recessionary pressures and the corrosive effects of inflation.

Furthermore, given the experience of the last few years, increasing attention is now being given to ‘tail risk’ – basically, the impact on investments of previously unforeseen or underestimated events.  Unfortunately, the vast bulk of portfolios contain few investments that can withstand such shocks and prosper in all these circumstances.
The events of the last three years have exposed these inadequacies. The reality is that many investors were simply too narrow in their focus, investing in assets with drivers which are closely linked.  In other words, they had failed to adequately diversify their investments and were therefore overly exposed to negative risks or ‘bad beta’.
Portfolio diversification is used to mitigate risk by ensuring an investor takes allocations in a range of assets, the values of which move independently of one another.  This provides the portfolio with greater balance, allowing it to be more robust and stable when faced with a range of market conditions.
 
When most commodity prices fell in tandem with oil, gold did not respond in the same way. Similarly, when hedge funds and property prices plummeted, gold held its positive price trend.  Investors are increasingly acknowledging that they need an asset, such as gold, that can act as a counter-balance to the riskier investments that they may be drawn to in pursuit of alpha.

This resilience and lack of correlation with other assets is rooted in the fundamentals of the gold market.  The gold price is driven by a much broader range of factors than those which influence other assets.  Unlike most traditional investments, the geographical and sectoral diversity of gold demand help insulate it from economic shocks which have a negative impact on mainstream assets. Gold is many things to many people – a luxury good, a commodity and a monetary asset – and its price is therefore driven by a very wide range of factors which cause it to respond very differently to market forces and economic conditions than most other investment vehicles.

On the supply side, while annual mine production is fairly flat, it is no longer rooted in any specific region or country, making it less vulnerable to geopolitical or physical disturbances. Furthermore, there are sources of supply beyond newly mined gold, such as from recycled (scrap) gold, which contribute to gold exhibiting relatively low levels of volatility, comparable to equity indexes and certainly lower than most commodities.

Gold’s relative lack of risk is a key factor in helping restore investor confidence. Gold, as a real asset, carries no default or counterparty risk – its value does not depend on someone’s ability to pay and it cannot be debased.

However, unlike many other real assets and so-called ‘alternative’ investments, gold can be sold quickly and
with relative ease as the gold market is global and highly liquid.

The role of gold as an ‘insurance asset’, providing enduring security that can be used to reassure investors that broader investment strategies are sufficiently robust to protect their savings and wealth, is, of course, nothing new. It is mirrored even at the national level by the trends in how governments are seeking to protect our collective reserves. A recent survey of the evolution in central bank attitudes towards gold, published by the World Gold Council, concluded: “…the crisis which started in 2007 has proven once again that boom tends to be followed by bust and that economic nirvana still eludes humankind. As long as this remains true there will still be a compelling case for gold as a reserve asset for nations, just as there is for gold as an investment for individuals and institutions.”

It can be argued that investment professionals of all types should bear this simple but enduring fact in mind. On the road to recovery, they may well be attracted to riskier investments in pursuit of significant return opportunities, but they first need to be confident their asset choices provide a stable foundation for sustained growth and are sufficiently cushioned against a range of risks. This is the confidence gold can offer.

Marcus Grubb is MD of Investment at the World Gold Council

Software provider targets new markets

The Brazilian software developer is now the seventh largest in the world and market leader in Latin America. It is reinforcing its assertive business model based on segmented operations and the distribution of its portfolio through regional channels.
Founded in 1983, TOTVS started out with the objective of developing software for personal computers. Since its inception, it has been innovative both in the development of its products and in the distribution and expansion of its business.
As a result of this activity, TOTVS is currently the seventh largest software enterprise in the world, according to the world ranking published by Gartner. TOTVS is also market leader in Latin America, and this is the only continent where a regional player leads the segment.
TOTVS has presented an organic annual growth rate of more than 15 percent per year over the last ten years, and its performance in 2009 is unparalleled by any other application software enterprise of similar size in the world. The enterprise ended last year with positive indicators in all its revenue lines, a record profit of $68m, which was 150 percent higher than in 2008, and 2,591 new software customers, meaning a 22.1 percent increase in the number of customers for the year.
The main reasons for these solid and consistent rates of growth are in the foundations that sustain the company, its strong consolidating profile and its assertive business model. TOTVS commercialises a staple product, since there is currently no enterprise of any size whatsoever that can survive without water, electricity, a telephone service and a software package to ensure satisfactory operational performance.
Furthermore, and also according to Gartner, only 7.8 percent of small businesses have already adopted some kind of business management software system to optimise their operations; in other words, there is still a vast universe of more than 468,000 enterprises of this kind to be reached.
Another factor that has contributed to the development of TOTVS is its strategic location: Latin America is in full economic
development mode and substantial changes are underway in Brazil, such as company law reform, as well as business opportunities stemming from the great events scheduled to take place in the country over the next few years, such as the 2014 FIFA World Cup and the 2016 Summer Olympic Games.
The TOTVS business model is another important factor that contributes to its constant growth. This developer is the only enterprise in the segment with 208 distribution channels. This condition enables it to work on three business fronts with regards to software: licensing, service and maintenance (new versions and help desk). Currently, 25,500 customers pay monthly maintenance fees to TOTVS. This group of factors has led TOTVS to conquer 49.1 percent of market share in the ERP suite in Brazil, its country of origin, according to Gartner.
Another strong characteristic of the Brazilian company is its strategy to segment its operations in order to be active in several different markets. TOTVS has specialised solutions in its portfolio for the management of the following sectors: Distribution and Logistics, Agribusiness, Manufacturing, Retail, Construction and Projects, Financial Services, Education, Health, Law and Services. The experience required to operate consistently in these 10 very different sectors, in such a personalised manner, was only possible with the consolidation of more than 23 enterprises, acquired over its 26 years on the market.
Besides software, TOTVS also offers administrative solutions that ensure greater competitiveness for its customers, such as Consulting, Technology and Value Added Services (BPO, Training, Infrastructure and Service Desk). It is an offering with high added value, whose objective is to elevate the level of business management effectiveness of an enterprise. With this set of solutions, customers can focus entirely on their core business whilst outsourcing their operational procedures to TOTVS.
TOTVS is the only Latin American company that has its own technology platform for developing its software, and it is currently investing in interactive devices for the near future. The company is taking a further step in the innovation of its middleware, so that its systems can be fully integrated with the web and capable of conducting business in network scenarios. That means structured and secure information between customers, suppliers and the community at large.
With more than nine thousand employees in 23 countries, the company has been winning awards such as Best Corporate Governance in Brazil, 2010 from World Finance, when we recognised those enterprises consistently offering better conditions for investors, despite market difficulties and the global economic downturn. In this
evaluation, TOTVS was the most prominent company, at first place in the Brazilian ranking.

The enterprise has also been recognised by several awards and institutions, such as the Brazilian Institute of Corporate Governance (IBCG), which focuses on the excellent Corporate Governance practices carried out by TOTVS. The company has become a market reference for its transparency in financial accountability, equity and corporate responsibility.

On the international front, TOTVS is already present in Latin America, Europe and Africa. It has its own business units or certified representatives for the sale and delivery of the available solutions in the following regional groups: The Southern Cone (Argentina, Paraguay, Uruguay, Chile, Bolivia and Columbia), The Northern Cone (North and Central America and the Caribbean), as well as Europe and the Portuguese-speaking African countries, or PALOP (Portugal and Angola).

The company spares no effort in fulfilling the specific demands of each country, each with its own characteristics and current legislation, methods of business negotiation and specific business procedures.
In order to reinforce its international operations, TOTVS recently announced a partnership with two American universities in Silicon Valley, Stanford University and San Jose State University (SJSU), for the expansion of Research and Development projects.

Stanford will be responsible for identifying new business and technological tendencies in the North American ERP market and to guide TOTVS strategies for operating in this market. SJSU will evaluate the interface, the available tools, the functionalities and delivery of the company’s development platform.

These initiatives are the result of constant improvement in TOTVS offerings for adapting to the sector’s tendencies and are aligned with the trajectory of the enterprise. In 2009 alone, more than $60m were invested in research and development, amounting to 12 percent of the company’s net revenue, one of the largest proportions in the Brazilian market.

Over the last two years, TOTVS has restructured its distribution system and invested in new technology, factors that led to an expansion in its EBITDA margins in 2009. As a result of this consistent evolution and adherence to the company’s founding principles, TOTVS has announced that it expects to present an EBITDA margin of between 27 percent and 30 percent for the period between 2013 and 2016.

FX platform best for innovation

It’s been several years since eToro started making serious waves in the financial trading industry, and this year World Finance has recognised its achievements. eToro came into the industry with a clear vision – to open the field of personal financial trading up for the millions of people who never thought they would be able to get involved in it. The platform uses ground breaking software and has an ever expanding community of traders. World Finance sat down with eToro CEO, Johnathan Assia.

Your business is unique in allowing people who are perhaps amateurs in the industry to trade. What made you set up eToro?
The idea for eToro first came to me when I was a young trader. I began my journey in the online trading world over 10 years ago as a hobby. My brother and partner always used to poke fun of me for having an accountant’s hobby, who else would ever want do something that boring and that complicated? Over the years I realised he was right, but that it didn’t have to be that way. That’s when we decided to develop a trading platform that would simplify the online trading sphere and make it an enjoyable and interesting opportunity for everyone.

How has eToro developed since its initial conception to how it stands today?
Initially we were focusing mainly on novice traders but with time we understood that expert traders were also looking for simpler and user-friendly tools, such as the ones offered by eToro. Once we came to that conclusion, we quickly started adding more and more advanced trading tools to make our platform suitable for any kind of trader. The other huge development has been in the community aspect of our platform. What started out as a nice additional feature quickly became a thriving and active community of users that couldn’t wait to share information with each other. Over the years we’ve added many community features that enable them to do so in various innovative ways.

With the recent economic downturn, how has this affected your company?
The economic crisis has had a positive effect on eToro. For a long time, the forex market became the only market that kept providing a steady supply of financial opportunities, due to the relative value of currencies. This made many financial investors turn to the forex market for refuge and sign up with eToro due to its usability. Another major factor was the crash of major banks and financial institutions across the globe, which made people want to take their capital into their own hands and try investing it in foreign exchange with eToro.

Innovation
What does your company offer that is different from other trading platforms?
Unlike other trading platforms our company offers not just trading tools, but a trading experience that is suited to each individual trader’s level of skill. Our platform gives each trader the best path to achieving their financial goals, whether they are interested in learning about forex trading and entering the financial markets, or taking their trading to the next level. Whereas other platforms still stick with the old fashioned approach of condensing as much information as possible in one screen, we focus on the user experience, on how the users access this information, and how they can share it with others. Otherwise, what is the use of having all the information in the world if the user doesn’t know what to make of it? If I was to make a very broad comparison, I would say that eToro has done for personal trading what Microsoft has done for personal computing.

eToro stands as a company which has created an innovative product within the trading industry. How do you feel people have reacted to it?
The reaction has been beyond my wildest expectations. I knew that people would react to our product, this is why we established eToro in the first place, but the amount of traders worldwide that have been waiting for a visual and user-friendly way to trade has simply astonished me. I also believe that our development of a social trading environment has a lot to do with the massive public reaction to eToro, since social networks of all kinds have a tendency to expand of their own accord.
 
How important is innovation to the eToro company?
Innovation is one of our founding principles – it’s in everything we do. Every feature that we add or change in the eToro platform strives to innovate. Even if it is a feature or a tool that is common in the financial trading industry, we always find ways of improving it, of making it more user-friendly, more graphic, or more suitable to social trading. Our philosophy is that if we don’t present customers with something new and unique, why would they want to be our customers in the first place?

Social trading
Social networking has been a platform which has been incorporated into many other industries. Why have you decided to implement this within your services, and in what ways?
The introduction of social trading has been a major corner stone for eToro. We felt that one of the major obstacles that novice traders, and indeed most traders in general, face is the sensation that they are alone against an enormous market. That sensation can be intimidating, and can affect their trading emotionally. Social trading means that any trader that signs up with eToro immediately steps in to a huge worldwide support network which can provide them with an endless amount of information, as well as emotional support. Right now our traders communicate through integrated chats, forums, trading competitions, and our Top Traders’ Insight tool.

How have your traders reacted to social trading?
Our traders are ecstatic about it. They all participate in our challenges, and most of them use at least the chats to discuss forex while they’re trading. We’ve found that novice traders especially love the Top Traders’ Insight tool because it enables them to see the actions of our top profiting traders, which provides them with an expert perspective on the market that they can either emulate or analyse. Our forums are also extremely active, and in general it seems like our traders jump at any opportunity to interact.

How do you plan to develop this further?
We’ve just launched a new online Social Trading platform that will enable traders to see any trading activity conducted by other traders. This new feature provides traders with the opportunity to follow any trader in order to learn from them, to get advice from them, or to simply emulate their actions. It is also an excellent tool for spotting trends as they happen, for example, if you see all the traders you follow start to sell a certain instrument. For professional traders it provides the unparallel opportunity to become a Guru for an entire trading population, and what’s more, in the future it will allow them to earn money by trading for other people who have been impressed by their performance record.

Tips for traders
New traders may still be overwhelmed when they first sign up to eToro. How do you make it more understandable for them?
New traders are welcome to use our visual mode where we provide them with exciting trade visualisations that help them grasp the workings of the forex market intuitively. We also provide them with plenty of educational material – guides, tutorials, forums and of course our own Forex Matador e-course. They also have the tremendous opportunity of learning from other more experienced traders in our trading community.

What are the best ways to get started in forex trading?
I would recommend reading as much educational material about forex as possible, using our demo platform that enables traders to practice with real live market rates, trading with low leverages at first and following a strict money management programme.

Most people want to make money fast, but what is the best way to do it?
People who want to make money fast usually end up losing it fast. The best way to make money fast is to invest a lot of time first in understanding how the market works, what strategy works best for you, exercising good money management and keeping emotions in check. When you have your trading system secured, only then can you start opening bigger positions with higher leverages. Slow beginnings are the only way to fast returns eventually.

The future
How do you see the Retail FX industry developing under its current online guise?
I think that the industry has just started penetrating the consciousness of the general consumer and that the industry still has many years of phenomenal growth ahead of it. I also think that as more and more online forex brokers start to appear, the industry will become even more competitive, which is good news for the consumer because it means that the various vendors will be pushed to innovate and to provide better trading conditions. I am sure that many online platforms will adopt eToro’s idea of social trading since its impact on the trader population is clear for all to see.

Will your company strive to develop innovative ideas to further progress in the industry?
We have just finished developing our online Social Trading platform, but we definitely have many ideas still in development. And of course we will be taking the idea of social trading even further by providing our traders with more and more tools that enable them to stay connected.

Rethinking uranium

Coal-fired power stations which burn coal to make electricity produce a large proportion of the world’s energy.

Heightened environmental and health concerns about the emissions from these plants has resulted in the worldwide search to identify alternative clean technologies to meet growing power requirements. In China as elsewhere, it is recognised that nuclear power offers a cost-effective and clean method of producing electricity.

World Finance has recognized a unique program to resolve two key issues facing the China energy industry with its 2010 Best Clean Technology-Asia Award. Sparton Energy Inc.(SEI), a wholly-owned subsidiary of Sparton Resources Inc (SRI-V) of Canada, has developed an Environmental Remediation System which may economically remove  uranium  from radioactive coal ash and other forms of waste. Coal ash, produced by a number of China’s coal-fired power plants which use high uranium coal as fuel, has produced large volumes of radioactive ash containing potentially commercial quantities of uranium. Any uranium produced by reprocessing this ash will remediate an environmental problem and provide clean fuel for the developing nuclear power industry in that country. Other forms or radioactive waste available for this program include waste from phosphate fertilizer production and from primary uranium mining operations.

More than 700 million tonnes of ash and other waste are produced annually from PRC thermal power stations. Certain types of coal contain trace amounts of uranium and other metals and when burned to produce electricity, these metals are concentrated in waste ash, in some cases in commercially extractable quantities. In the case of uranium these amounts can be similar to the content of uranium in lower grade primary uranium deposits. With high radioactivity levels, some of these waste deposits are unsuitable for recycling into building materials, and must be stockpiled or buried in landfills as hazardous waste.

More than 2.7bn tonnes of waste ash are reported to be in stored in China. Not all or this is radioactive, but Sparton has identified a significant number of anomalously radioactive ash deposits and initiated a testing program to evaluate their potential for economic recovery of uranium. Because coal-fired power plants are located near urban populations, radioactive waste can represent environmental and health hazards to the local communities.

Working in China for the last eight years, Sparton and its President, Lee Barker, recognised the opportunity to recover uranium from waste coal ash and other types of secondary uranium sources such as phosphate rock or mine waste. Mr Barker was familiar with many similar projects that had been successfully developed historically in North America and Europe prior to the collapse of the uranium market in the early 1980’s.

China has the world’s largest nuclear power station development programs underway and the largest demand for new uranium fuel to support these installations. While exploration, development and ownership of primary uranium resources in China is prohibited for foreign companies, the recovery of uranium from secondary and waste sources by foreigners is in fact encouraged by the central government.  

Following a series of negotiations with representatives of the China National Nuclear Corporation (CNNC), SEI developed a joint research program and subsequent joint venture with a CNNC subsidiary company to advance the program. A state-owned agency, CNNC and its subsidiary groups are responsible for all issues related to radioactive material including permitting, engineering design, exploration, production, marketing, etc. Permitting for SEI’s programs is simpler due to the environmental benefits of waste cleanup and there is strong overall governmental support at all levels for the environmental remediation aspects of this work.

SEI has also obtained several unique patents in China for the technology for extraction of uranium from various forms of waste. The process flow sheets were developed with the assistance of Lyntek Inc., a US-based process engineering company with very successful track record of international project development for several of the world’s major uranium producers. Initial lab work indicates that uranium extraction rates from secondary sources are similar to those reported for various ISL (in situ leach) uranium mining projects currently proposed or in production.
  
SEI plans to install its first operation at Lincang in southwest Yunnan Province. Waste coal ash in this area contains over 0.03 percent uranium oxide, and laboratory testing has shown the uranium can be extracted successfully with over 70 percent recovery and at estimated costs ranging from $44 to $77 per kilogram. Even at today’s spot uranium price of about $90 per kg of U3O8, profits should be achievable. As well, CNNC is currently paying a small premium over world spot uranium prices to domestic uranium producers to encourage internal production. Coincidentally, the Lincang area is one of two sites in China where uranium was historically recovered from local coal ash. As world uranium pricing and demand collapsed in the early 1980’s a similar situation took place in China, and this operation was closed along with several others recovering uranium from secondary sources.

The uranium content of the Lincang material varies from 0.015 percent to over 0.40 percent uranium, averaging approximately 0.035 percent uranium oxide. Based on positive initial results from the Lincang ash testing, the company is currently proceeding to the pilot plant and final feasibility stage. In November 2008, SEI’s local subsidiary signed an agreement with the Number 4 Nuclear Engineering Institute of CNNC to build a pilot plant at Lincang to do bulk uranium leaching tests on a minimum of 500 tonnes of radioactive ash, with the ongoing completion of a feasibility study and final planning for construction of a commercial U3O8 production plant.

Among the many benefits of producing uranium from secondary sources such as waste ash, phosphate or mine waste is the fact that the source material is located in readily accessible areas with power, water, infrastructure, and a labour pool and does not have to be mined.  Capital costs are much smaller and the operations become focused on process engineering and materials handling as opposed to mining and extraction of raw material. An added benefit which may have commercial implications is that the cleaned non radioactive residue can be recycled back into the cement, building material or filler industry. The environmental cleanup implications are obvious.

Timing is also an important issue in developing secondary uranium sources. The historical average lead-time from discovery to production for a conventional uranium deposit is 10-14 years. However, after the identification of a uranium bearing waste deposit and its evaluation and testing, production can be underway in less than three years.   The average range of capital investment required for these types of projects can be estimated (depending on scale) at from $10 to $75m dollars which is considerably lower than that reported for many new low grade uranium mining projects such as Areva’s Trekoppje operations in Namibia, with estimated costs in the order of $700m.

This contrarian approach to process uranium from current radioactive waste and secondary sources isn’t new.  
Worldwide, previous operations that recovered uranium from coal ash and phosphate rock were mostly discontinued when nuclear power fell out of favour in the early 1980s.  China previously had four secondary uranium production facilities, two extracting U3O8 from coal ash processing and two from phosphate fertilizer production. There was also one operation using direct coal leaching. In the 1960’s through until 1995, over three million pounds of U3O8 was produced in the US from coal ash along with over 45 million pounds of U3O8 from high uranium phosphate rock, much of which went into military programs. Others were active across Europe and the Soviet Union including programs in Kyrgestan and the Ukraine, some of which may still be operational.

Sparton is reactivating a sector that can provide an opportunity to economically source fuel for the nuclear industry while also resolving environmental issues and provide useable products for recycling. The Company is confident that many additional opportunities will become available for similar new developments in the future. Radioactive waste deposits of all types are present in many countries and will become economically viable sources for future nuclear fuel production.

Towards banking automation

A company can only be competitive if it has a well-designed global strategy. That was the cornerstone of Itautec’s international operations. What is more, this competitiveness has enabled the company to achieve an outstanding position that has been kept over the past thirty years of existence. The efficient implementation of this strategy has allowed us to expand our presence to eleven countries in the Americas, Europe and Africa. In addition, this strategy has provided the company with the magnitude and intelligence to maintain its best potential competitiveness in automation and technology. On the other hand, meeting the demands of each different market gave us the capacity to identify technological trends beforehand, what adds value to our offers.

On the highroad to success, we have learned to create flexible products to meet the needs of specific markets such as Latin America, for instance. This knowledge has granted us this mention from the World Finance as the culmination of a process that we have conducted with high professionalism and in complete alignment with our clients’ needs.  

The key to Itautec’s success in the region was determined by the deep understanding of the demands of the financial services industry, fruit of the company’s high performance and experience in this segment in Brazil. A glance at the current strong economic situation of Brazil and its smooth recovery from the recent global crisis is a significant encouragement for a market that has faced a long and difficult period of hyperinflation, which has submitted financial institutions and, as a consequence, the company’s IT vendors to tough times.

Fortunately, these difficulties have lead Itautec to create comprehensive solutions and deepen the company’s knowledge of the bank industry’s needs. More specifically, our line of ATMs gained a modular architecture that has enabled an increase in the scale of manufacturing and repair services, and, at the same time, the flexibility to meet the specific demands of each country in which we operate.

We aim at not just creating a good design for our products, but we also take into consideration esthetics and functionality, in addition to considering ergonomic demands and space optimisation. These efforts resulted in our products earning several design awards, such as the iF Award, granted in Germany and acknowledged throughout the world. We have invested in the creation and training of an IT development team that presently has more than 400 professionals. This highly qualified group is comprised of engineers and technicians who provide a significant competitive differential to the company, developing innovative solutions and patents.

What is more, it is worth mentioning that to achieve such accomplishments, a strategy involving higher levels of investment was necessary. Indeed, attaining such a success became possible by adopting an approach of increased value added, which resulted in earning our clients’ trust. We developed, for instance, the Security Way, a solution that manages CPU maintenance and cassettes replenishment. This solution prevents unauthorised opening of equipment and automatically locks all units in case of a breaking in.  Additionally, it includes encryption between CPU and notes dispenser to provide protection against logical attacks, that is, in the event that an intruder attempts to trick the ATM by sending commands that seem legitimate. Furthermore, Secure Way features the Itautec Protection System comprised of several features that create a reaction that stops an attack, if an attempt to break into a safe occurred.  

With solutions aimed at security, which consequently increase the equipment availability, Itautec provides its clients with a higher return on investment in banking automation. As a consequence, we became able to expand our participation throughout Latin America with over 190 thousand ATMs.

Nowadays, the importance of self-service structures for banks is widely recognised as fundamental. What has been on the discussion table at this time – and is the concern of several of our clients – is whether the self-service structure is appropriate, what the use and availability levels are, and if it offers flexibility.

Evidently, other important concern is if the structure is supported by vendors capable of ensuring the equipment delivery and regular maintenance as well as repair services in conformity to the strictest standards of service.

Itautec technical support is an area of the company that also makes us very proud for its capillarity and capacity to serve clients in a great variety of markets, including the ones with the most demanding SLA requirements. We have been able to increase our presence in markets such as Argentina and Mexico, as well as Portugal and Spain, among others.

The first step taken by the company in regards to the concepts of sustainability was the adoption of an Environmental Management System in our organisation. The implementation of an EMS has lead us to pursue improvement in the raw material processes and in the use of technologies that allow reuse of residues, lowering the operational costs and increasing the quality of our production. Following this vision, dating back to 2006, we have started a new project of an ATM line manufactured in total compliance with the European RoHS directive, which restricts use of hazardous substances to the environment, such as lead and cadmium, among other substances, in the manufacturing process. Considering our operations in the European market, it came naturally for us to offer products aligned with the requirements of that market. At the same time, it would not make sense to have in Brazil two different production lines, one for RoHS compliant products and another for products that did not need to comply with the RoHS directive. On one hand, keeping two separate production lines would have made more difficult to manage vendors and components. On the other, having a single production line for all products would certainly bring potential gains in the production scale.

Thus, making an unprecedented decision in the local market, we have determined to adapt all our banking and retail automation lines to the ROHs directive. We wanted to become ready for any future chances in the regulation standards of the use of such substances in those markets. By doing so, our IT managers were enabled to incorporate the concept of sustainability and respect to the environment to their IT processes at the same time that they were meeting the requirements of service, management and availability.  

By having already surpassed all the technical challenges involved, we have reached a vanguard position in sustainability. Accordingly, the same has happened to our clients who have adopted these products in their self-service network.

It is important to highlight that incorporation of sustainability elements in the manufacturing process brings indeed an additional production cost that can have an average increase as high as two percent. This cost increase is due to the adaptation of equipment, manufacturing processes and specific components, which we have incorporated in our structure for strategic reasons. In regards to that, we have started manufacturing high-energy efficiency ATM lines in partnership with major providers of information technology. This is an additional way of contributing to the reduction of operational costs in the self-service channels.

By adopting a sustainable approach, we are positive that Itautec clients can count on equipment that offers high availability and security, besides adding value to their operations. Additionally, clients can be assured that all equipment are designed to meet the business demands of financial institutions with efficiency. Moreover, clients can rely on having the support of a solid company with over 30 years experience in banking automation. In summary, this is how Itautec is structured to expand its participation in the international market. Our company strives to offer value-added products, with advanced functionalities and high availability. In addition, we operate in partnership with our clients, aligned with their strategic objectives, providing automation solutions that offer high level of service to their ultimate customers.