Despite growing awareness around the environmental perils of plastic, the payments sector still relies too heavily on the material. Research from Finder has found that six billion new plastic cards are produced and issued each year, with the majority made from PVC. This form of plastic is harmful during its production, use and disposal, as PVC’s chlorine and dioxin components release huge amounts of toxic chemicals into the environment.
On top of this, 5.7 million tonnes of plastic cards end up in landfills every year. Over time, these break down into microplastics that can be inadvertently consumed by humans and wildlife, causing significant health issues. Plastic cards can also end up in the ocean, damaging marine ecosystems and food chains. Because of these problems, moving towards digital payments is imperative. Referring to any kind of electronic payment, these remove the need for physical cards entirely. Here are three digital payment methods for consumers and businesses to begin embracing today.
1) Digital wallets A digital wallet works as a virtual card that sits in your smartphone, enabling you to make purchases out and about by tapping it just as you would for a contactless card payment. Almost every mobile comes with its own wallet that’s ready to be used – for example, the iPhone has Apple Pay, Samsung has Samsung Pay, and other Androids have Google Pay. The great thing about mobile wallets from a business perspective is that they are easy to accept, as most in-person POS systems that allow contactless payments will also accept mobile wallet payments.
The ease of use for consumers and simplicity to set up for businesses has led to a huge rise in the use of digital wallets. According to IT service management company Marqeta, 75 percent of consumers are now embracing digital wallets to pay for their purchases, with 60 percent of people saying that they’d now feel comfortable leaving the house with just their phone and not their wallet.
2) Peer-to-peer payments Digital peer-to-peer (P2P) payment solutions enable users to search for one another and perform online transactions, with high-profile examples including PayPal and Venmo. These link the payer and payee’s bank accounts and enable you to make a payment without requiring the other person’s bank details, helping to keep them private. All you need is their email address or phone number.
This is not always the most viable option for larger companies, but for those running a market stall or a small business service, for instance, P2P payments is a useful way of accepting payments to start off with.
Research shows that there are just under 150 million P2P mobile payment users in the US, which makes up almost 62 percent of smartphone owners. By 2026, this number is expected to grow to over 180 million. In addition, the value of P2P payments is around $550bn, a figure that is expected to rise by 10.5 percent to $612bn in 2023.
3) Social media payments Many social media platforms now allow businesses to accept payments from goods and services from within their apps, including the likes of Facebook, Instagram and Pinterest. For example, Facebook Pay is a payment method open to all Facebook users that’s free for both businesses and consumers. All users need to do is add their bank details and they’re able to send and receive money from the click of a button. Such payments are inexpensive with minimal processing fees.
Over 50 percent of consumers have purchased something on a social media platform, with Facebook and Instagram by far the most popular. And, with 88 percent of 18 to 29-year-olds and 78 percent of 30 to 49-year-olds using social media every day, it’s clear that offering social media payments can be incredibly useful for businesses.
While currently only legal for recreational purposes in Luxembourg and Malta, that number is soon likely to grow, with countries where cannabis consumption is already legal for medical purposes the most likely to break through the next barrier. Germany, for example, recently announced that the plan to fully legalise cannabis could be drawn up by the end of summer. Indeed, Health Minister Karl Lauterbach has stated that he believes the dangers of non-legalisation of recreational cannabis outweigh the risks of legalisation.
Coincidentally, London mayor Sadiq Khan recently launched a commission to examine the effectiveness of the UK’s drug laws, with a particular focus on cannabis. This shift in focus isn’t only important from a justice perspective, putting an end to decades of unnecessary arrest, but is also important for the economic future of each country considering it.
An unmissable opportunity
One need only look at the benefits accrued in places that have legalised cannabis to see how big an opportunity there really is.
Since Canada legalised recreational cannabis use in 2018, for example, the industry has added tens of billions of dollars to the country’s gross domestic product and has created more than 150,000 jobs. Another success can be seen in Colorado, one of a growing number of US states that have legalised cannabis for recreational purposes. In 2021, Colorado collected more than $423m in tax revenue on more than $2bn worth of sales.
One need only look at the benefits accrued by places that have legalised cannabis to see how big an opportunity there really is
In Europe, it’s estimated that the continent’s total cannabis market could be worth as much as $37bn by 2027. The markets expected to contribute most to legal spend are Germany, the UK, and France. As a wave of expected legalisation rolls out across Europe, that potential market could grow even larger. And in Africa, it’s estimated that the legal cannabis industry could be worth over $7bn by 2023. It’s clear then that the legalisation of cannabis doesn’t just make good business sense for national governments, but also comes with significant opportunities for the businesses able to spot them.
The right approach
But in order for that opportunity to be truly effective, it’s important that companies take the right approach. That requires building an industry that respects the environment, the communities it serves and produces in, and good corporate governance. The pitfalls of failing to do so could be enormous. Fortunately, it’s possible to take a much more considered approach to the impact of the work we do.
In fact, it’s something we’ve strived to do at Akanda from the very beginning. Our recent acquisition of Holigen, a Portugal-based cultivator, manufacturer and distributor, provides us with both the capacity and route-to-market for delivering EU-GMP certified medical cannabis to legal EU markets. Adding to our existing medical cultivation facility in Lesotho, Southern Africa, gives us access to year-round production to enable the fulfilling of a consistent seed-to-patient model. Beyond that, it’s an approach which has allowed us to provide valuable employment in areas where it’s needed while growing according to strict environmental regulations.
It’s also critical that the industry – especially in the medical space – conforms to all regulations. Industry players in the UK and Europe must follow and comply with all of the same types of regulations that you would see with any over-the-counter medicine in a pharmacy or behind-the-counter medicine. This includes safety standards and testing to create a consistent product within a very tight range of variables – they must be shelf-life stable and almost the same quality you would attribute to a box of paracetamol. The same should be true when it comes to governance among companies in the space. With the right oversight structures in place, the cannabis industry can ensure that its contributions in countries where its use is legal, are positive.
Still early days
While the wave of legalisation rolling out across Europe comes with a lot of promise and opportunity, it’s important to remember that it’s still in its early stages. More and more countries will legalise the consumption of cannabis for medicinal and recreational use. Over time, laws will change too. It’s imperative that the cannabis industry not only adapts to those shifts and changes but does everything in its power to act as a force for good.
Just as the stock market offers its clients a clear and transparent operation reaching back centuries, the new forex market is similarly unique and full of exciting possibilities. Although it is new, it has still managed to emerge as the largest and the most liquid financial market across the globe. Especially with the advent of internet marketing, real-time forex trading has become a very common concept among brokers and people interested in investing money. Millions of investors have shifted stocks from traditional markets to forex. But how the brokers have convinced them to do so is still a pertinent query.
Almost every broker in recent times aims to provide their customers with a variety of investment options. Customers who are unwilling to trade on their own are the key target market for such brokers. These customers need customised services to address their monetary needs. Brokers have found the best customisable trading robots in Forex which allow these customers to fine tune how trades are executed on their accounts while allowing them to make profit with a hassle-free, hands-off approach.
Another method employed is the utilisation of do-call managed accounts which follow a specific strategy while calculating the risks associated. Below we’ll discuss the distinctions between PAMM, and Copy trading systems, and how brokers make them worth a try for investors across the globe. Although there has been a lot of ambiguity associated with the context they are used in, brokers use them widely as the most suitable and futuristic money management options.
So how is Forex PAMM and Copy trading employed for managed investment?
Forex PAMM
PAMM (Percentage Allocation Money Management) is the most suitable and widely accredited method used to carry out the automation and management of your trades and money. The major benefit of PAMM is the distribution of transaction volumes on the basis of the percentage across everyone participating on the platform. The allocations of the transactions are mostly decided and calculated on the basis of the investor’s balances or equity.
It is worth mentioning that the entire balance of the investor is replicated on the account of the Broker or the Money manager. This also includes combined balances of all interconnected accounts. This infers that the master doesn’t possess any money of his own; as an alternative, the master possesses a virtual balance which is equal to the balances of investment accounts.
As soon as any transaction is carried out from the master account, it is quickly and proportionally divided in all the investor accounts at similar pricing to the master account.
Certain PAMMs are nation equipped with features of displaying the individual transactions on investor trading accounts. However, they take care of the own back office where the trade-based P&L is apportioned. This technique is not particularly appreciated by consumers since they prefer to see all of their transactions being carried out on their trading accounts. A few PAMMs also offer leaderboards for master accounts, which grant the investors a chance to evaluate their performance before promising to avail their services.
One of the most important details to know as an investor is that you cannot trade independently on investor accounts linked to PAMM. The major logic behind this restriction is that it would endanger the percentage allocation on all accounts. Normally, you can delink the investor account from the Master any time you want. However, the transparency of this method is what makes it a bit questionable among investors.
Copy trading
Copy trading, sometimes referred to as Social trading, is the most transparent and flawless method of money management. There are specified platforms which grant traders a chance to incorporate a copy trading solution with the brokerage company of the investor. Alongside that, they offer their personal database of established signal providers, with an assortment of other information for each of them. It is a major advantage in comparison to Forex PAMM since the broker does not need to source steadfast money managers on their own. Furthermore, it’s important to highlight that the MT4 and MT5 servers offer their own copy trading service as well. It comes with a substantial number of providers who are reachable through the MQL5 website.
Clients mostly track the signal providers who have a specific presence and following on the social trading platforms. These clients can subscribe to multiple suppliers who work on a single trading account – which is unfeasible for PAMM. Concurrently, clients are permitted to trade on all of these accounts or liquidate positions as provided by the signal providers. In the case of the investor account, the results are not deeply linked with signal providers as the investor manages their own money.
Providers are specifically answerable for the results generated on their own accounts, and granted signals may be utilised and manipulated in many ways by an individual investor and different investors. A few platforms even grant the capital of signal providers’ transactions. Most platforms allow the client to directly get in touch with providers by asking queries based on their operations, or they can even start an online discussion with them. Most online platforms take membership and subscription fees to give customers access to signal provider’s services.
It is quite apparent that there are multiple alternatives which your brokerage can use in order to offer managed account services. The method which is most suitable for your money management is solely dependent on the trading platform that you are using and your personal preferences from the options available. Due to the intensity of the competition in the market, brokers will have a fair opportunity to get the required solution for you at an affordable price. It will undeniably aid your organisation in getting a competitive edge.
For the past decade, Peter Bakker has led the World Business Council for Sustainable Development (WBCSD) based in Geneva, Switzerland; the premier global, CEO-led community of over 200 of the world’s leading sustainable businesses. WBCSD is a membership organisation that considers business a critically important driver in leading the transformation needed to ensure over nine billion people are living well, within planetary boundaries by 2050 – a net-zero, nature-positive and equitable future. But business alone will not be able to ensure the scale of transformation needed. WBCSD’s list of members includes many of the world’s most famous brands and household names, including some who have been accused in the past of doing harm to the environment. Bakker spoke to World Finance about creating change from within.
Is it for businesses to lead the way on climate change and self-regulate, or is it for governments to take a harsh line and force change via policies? How realistic is either proposition and how does WBCSD see the way forward?
A combination of policy and regulation as well as leadership from business to keep driving forward change is needed. Our member companies come from all business sectors and all major economies, representing a combined revenue of more than $8.5trn and 19 million employees. Together their actions can be truly transformational and we need to start with those value chains where it is most needed and that have the highest impact.
Let’s take energy for example. Energy powers the economy and enables people to live the lives they aspire to. A sustainable energy system will need to provide reliable and affordable net-zero carbon energy for all. The speed at which the energy system will be decarbonised will critically influence our ability to limit the rise in global temperatures to 1.5 degrees Celsius.
Decarbonisation and transition will only happen if forward-thinking companies within the energy space work together to design a net-zero carbon, nature positive and equitable energy transformation as well as scale innovative business models for low-carbon energy solutions. We need to bring new innovative thinking together with the scale and reach needed to drive and implement change.
You talk about ‘reinventing capitalism’ to reward true value creation, not value extraction – what exactly does that look like?
The starting point is rethinking capitalism, and not in an ideological way. In the world today there are three severe crises in sustainability: climate instability, loss of nature, and mounting inequality. In our current model of capitalism, we only measure financial performance; we don’t integrate environmental or social performance. That means that when we do damage, there is no penalty that anyone pays. We need to start integrating the environmental and social impacts that governments and businesses have.
Then we get to a value creation model – if you reduce the environmental impact on people and improve their lives, you create social value and by measuring that as well as ESG disclosures, capital markets will begin to value that performance. Twelve months ago, we published Vision 2050 – Time to transform. The cornerstone of that vision was reinventing capitalism. It has been signed off by 44 companies who helped us create it. WBCSD has transformed its strategy to align with this vision and it was taken to vote in October 2021.
Given the growing propensity towards ‘greenwashing,’ there are those who may feel that they have lost trust in businesses’ self-selected green propositions. Why is it important that businesses in the very sectors known for high-impact carbon emissions (oil and gas, banking, ‘big food’ etc) are on board and taking action?
We are fortunate in that our membership is just that – a membership and entirely voluntary – but there are a number of criteria that members have to adhere to in deciding to be a member. Our philosophy is that it is better for big, impactful companies to be in the tent rather than outside the tent. There are plenty of organisations and individuals who don’t believe that and who judge, but our role is to bring companies into the tent and work with them on how to decarbonise, become nature positive, and be more equitable.
In our current model of capitalism, we only measure financial performance; we don’t integrate environmental or social performance
We still see that business has a trust deficit in the eyes of many – oil and gas companies are in that camp, for example. Only by taking real action and being transparent about what is your target and whether you are making progress can you rebuild the trust; it is a journey. You need to set a target aligned with science, and then through ESG disclosure and reporting, you need to be very transparent on progress.
There is a lot of pressure on companies now because of competition, activism, and consumers asking for a different solution. McDonalds joined us eight or nine months ago, which was after Vision 2050, and after our new membership criteria. They walked in with their eyes open and we wouldn’t have let them join had they not understood the membership criteria. Companies come to us as they get real support on how to decarbonise.
Do you really manage to get 200 CEOs of some of the largest businesses in the world in the same room at the same time?
We have a council meeting once a year and invite CEOs as council members. We have never had all of them at the same time, but there are always more than 100 over one or two days. We host roundtables bringing people together over similar themes and shared knowledge. But more important than that is for the teams of the CEOs and the CFOs to really make progress. It is not a talk shop, it is a bringing together to figure out how to turn decisions into action, identify projects to move forward, then progress reporting for CEOs and mobilise teams to do more.
One of the major challenges you tackle is mounting inequality. How can business leaders approach this meaningfully and avoid failure of sustainability efforts? Why are the two interlinked?
As business leaders we must ask ourselves – are we truly committed to a more sustainable world? And if the answer is yes, we must accept that it cannot be a pick and mix approach to sustainability. Reducing our emissions will not be enough; committing to a circular economy will not be enough. We must take urgent action to create a more equitable world where everyone has access to opportunity, justice, and income regardless of their race, gender, or background. It is only by achieving this that the world has the possibility to transform. Inequality has become a systemic risk – a risk that is threatening not only individual companies or communities, but entire economies and societies.
Wide disparities in income, wealth, and overall wellbeing, underpinned by deep, structural differences in the opportunities people have to achieve those outcomes, are fuelling widespread dissatisfaction and disillusionment. This, in turn, is contributing to a cascade of consequences with dire implications for our societies and for businesses around the world: eroding social cohesion, diminishing trust in key institutions, fuelling civil and political conflict, and undermining our collective capacity to tackle complex challenges. It will not be possible to arrest climate change, for example, without addressing inequality. Meanwhile, a number of major trends and developments are making the situation worse. Climate change, technological disruption, and the COVID-19 pandemic, for example, are all hitting the most vulnerable the hardest.
Do you liaise with direct action groups such as Greenpeace and Extinction Rebellion? How would you describe the interplay between the two types of organisations?
Activism, if applied honestly, has a useful role in moving people’s minds. We have had projects engaging with other players like Greenpeace but structurally our organisations have different roles to play. In terms of our membership, I always describe WBCSD as the ‘challenging friend’ of the business – constantly trying to help them do better, faster. We are there to help them, sharing best practices and redefining value terms. We have now got a network of over 50 Chief Financial Officers to work jointly as well. As a bridge between the corporate world and the capital markets, CFOs are uniquely positioned to set the agenda and trajectory of market transformations as they begin to take shape.
Ultimately, the agenda and end goal of our organisation compared to activist ones is no different, but our messages are. Across the world, corporate sustainability performance is top of mind for investors and consumers alike. Global financial reporting standard-setters are quickly paving the way towards alignment of sustainability disclosure frameworks, with new regulatory requirements for ESG and climate disclosure on the horizon. Business is entering a next phase of ESG performance, transparency and accountability.
To realise a world in which over nine billion people can live well, within planetary boundaries, over the next decade we need to unlock change in a way – and at a rate – that has so far eluded us. It is not enough to know what needs to be done. We need to accept that radical shifts in all parts of society will be required, including business. Leading companies need to prepare now.
The automotive and transport industries are continuously evolving, and today’s real challenge is the ability to create value in the context of these changes. Many parts of life as we knew it were irreversibly altered when the pandemic struck, and while the transition to a circular and greener economy had already begun, the recovery from COVID-19 should serve as a catalyst for change in the automotive and long-haul trucking industry. The sector’s growth prospective will highly depend on the strong commitment to leading the change to a more sustainable future and increasing the focus on technology and innovation.
Leading the transition
Climate change and the race to net zero are arguably among the greatest challenges that the automotive and transport industries have ever faced. As a whole, the UN’s Intergovernmental Panel on Climate Change (IPCC) estimates that these industries are responsible for approximately 23 percent of total energy-related CO2 emissions.
The solutions devised to ensure the achievement of sustainable logistics are diverse in their nature and scope – from fuel-efficient vehicles, and cleaner fuels, to alternative driveline technologies such as electric cars and trucks. Additionally, in order to increase the autonomy of vehicles and to create more sustainable transport solutions, it is essential to explore other solutions towards net zero emissions in a broader perspective, such as bio-methane.
Technology: the key pillar of growth
Innovation and sustainability go hand in hand as the use of technology is essential for reducing emissions and preserving the environment. The sector has responded to the pandemic by focusing more heavily on innovation as it is fundamental to respond to the evolving needs of the automotive market to ensure the industry’s transformation and adapt to a changing world. Currently, we are in an industrial revolution with exponential innovation everywhere. The key to success in this disruptive environment is to accelerate the introduction of new technologies through a new way of working, leveraging on a vast variety of different competencies inside a broader ecosystem of players and partners, as this will be the most important competitive advantage.
We don’t fight the change, rather we will use its energy and momentum to transform our sector
With the fundamental and profound shifts in technology taking place, our objective is clear: embracing powerful market trends and anticipating the products and services that customers need. We don’t fight the change, rather we will use its energy and momentum to transform our sector – as well as our whole economic system – for a sustainable future.
An important factor to be aware of is the changing mobility needs of people and goods. European and global fleets are setting ambitious decarbonisation targets, and continued investments in research and development will open the door to unlimited possibilities. R&D is also the answer to advancing technology and analytics in business models, offering innovative solutions for vehicles and powertrains.
Fully integrated
There is another big transformation underway linked to product connectivity and the internet of things. We are going to see more and more trucks and commercial vehicles fully integrated into a broader, connected ecosystem, and this will enable vehicle-to-vehicle and vehicle-to-infrastructure communication. It will also foster green, and in some cases autonomous, transport solutions that offer clear benefits for the entire value chain in terms of efficiency.
Energy transition, vehicle connectivity and digitalisation, and autonomous driving are the key areas of the technological roadmap we should keep in mind and leverage on. All these innovations in the wider automotive industry represent a unique opportunity for the trucking sector to confirm and solidify its central position in the global trade ecosystem.
Our ambition is to make them merge and interact together in order to offer sustainable and connected transport solutions, while transforming business models. This approach will help to not only increase the share in the multi-billion-euro profit pool of commercial vehicles worldwide, but also to step up our offering. Only by leveraging on the opportunities offered by new technologies will we be able to secure a long, prosperous and sustainable future for our sector.
When Jared Bibler visited Iceland for the first time in 2002, he couldn’t imagine that one day he would become an Icelander himself. A native of Massachusetts in the US, he was working for an Icelandic bank when in the autumn of 2008 the country’s financial sector hit an iceberg. His stint as investigator at the Financial Supervisory Authority (FME), the regulator that sent some of the main culprits to prison, helped him discover how a country of reticent fishermen became a global banking powerhouse and then lost everything. In Iceland’s Secret: The untold story of the world’s biggest con, a mix of personal diary, travelogue and financial thriller, Bibler narrates with gusto the Scandinavian saga of a nation that briefly went mad. He tells World Finance’s Alex Katsomitros how Icelandic banks collapsed, why he left the country disappointed and what’s the next bubble that may crash.
What went wrong in Iceland? Was it the system or the people who were responsible for the crisis?
A bit of each. Surely there was naiveté on the part of the people. Money was a relatively new idea there – they started using it a few generations ago. Before that, money was something the Danish overlords had and Icelanders didn’t. So having money in itself is already exciting in Iceland. We spend it with almost adolescent exuberance. Bars and clubs are full at the first and last weekend of the month when everyone gets paid. People spend what they get each month. But maybe that makes sense, given the high inflation history of the country.
Did the fact that it’s a small society play a role?
I didn’t write the book to pick on Iceland. It’s a much bigger story. There is, however, something I did not like. In every country conflicts of interest can arise in business, but in Iceland people use the small-society argument as an excuse to run towards conflicts of interest instead of avoiding them. It’s like “there are so few of us, so I have to give my cousin a discount.” There’s a level of person-to-person corruption. People love to get around the system, which is human nature, but in this case the system is a small society, so you are just cheating your neighbours. But Icelanders don’t see it that way.
The other piece you can’t ignore is the role of big global creditors pushing money into the country. Early on mainly German banks, but later from all over the world; Japanese housewives had ISK investment funds. The economy could not handle the amount of liquidity. In a place where people were not used to having money, suddenly they could borrow as much as they liked. Many went crazy, buying cars they didn’t need with foreign currency loans.
The biggest crime was happening inside the banks. Ordinary people did benefit, but in the end they paid the price. People often say to me: “But Iceland came back.” But nobody gave me my house back. Macroeconomically things look good, but individually, many people like me lost a lot. It set me back for my whole life. My retirement savings were zeroed out in my mid-30s.
It’s clear that you fell in love with Iceland and became an Icelander yourself, but you don’t hesitate to be critical of the culture. For example, you criticise the financial regulator. You argue that they did 10 percent of what they could have done and currently they are understaffed and not independent anymore. Some of the regulators were even involved in scandals. Would it be right to assume that you left Iceland with a bittersweet taste in your mouth?
I’m glad that that my disappointment came through in the book. Some readers told me that it wasn’t the market manipulation that shocked them the most. It was what happened at the regulator. It shocked me too. I think the regulator completely fell down on its obligations, because under Icelandic law only the regulator was authorised to originate criminal cases of market crimes, not the state prosecutor or the police. But they didn’t. What the regulator did at the end of 2011 was to effectively shut down the investigation team, reassigning its members or not restaffing when people resigned. Then they gave a triumphant press conference, saying that all cases from the crisis were investigated and closed.
That’s completely untrue, because I had a huge list of investigations that we hadn’t even opened yet. Those investigations usually take six months to a year each. There’s no way that they could have opened and resolved all of these. I don’t know where the pressure came from, but there was pressure to move on. I sometimes hear the criticism that my motivations are to punish people, but that’s not the case. What I want to see is due process. If there’s a potential crime, it needs to be investigated. Most of the people involved in the crisis got away with it.
I was quite bitter at the way the regulatory team was dismantled, because the regulator was left without an enforcement capacity, which most regulators have. A regulator needs a special team that’s set aside from the day-to-day tasks, taking up potential criminal or civil cases against market participants. You can’t have the person who’s calling every month to get a loan spreadsheet be the same one who’s investigating potential misconduct, because the majority of regulatory employees have to be on good terms with the people they oversee. A special team is required for this. Iceland never had such a special team and after we established what could have become that, it got dismantled. And today the regulator has become part of the central bank, which is cause for concern because they have even less independence.
What about European regulators?
They did try to act, but it was too late. In 2006 there was a mini crisis in Iceland, which was the beginning of the real crisis. The IMF came in and had some very strong words about Iceland’s overheating economy. In the summer of 2008 a meeting of central bankers was held in Basel and the Icelandic central bank governor got lectured by European central bankers to clean things up. Icelandic banks collapsed a few months later.
The world’s financial system is so piecemeal that there are always ways around prudence. The incentives of Icelandic banks to borrow as much as they could were fantastic for their executives. But there’s no incentive for prudence for the people lending to them.
The incentives for Icelandic banks to borrow as much as they could were fantastic for their executives
A big piece of this is ratings. Icelandic banks in early 2007 were briefly rated as AAA, as though they were the Icelandic government, which was always in good shape financially. This was not a sovereign debt crisis like Greece. But private banks grew to become eleven times the size of the economy in just a few years. They were highly-rated because of the government’s rating. That meant that international pension funds could buy their debt and it was deemed safe, like holding gold, which is horrendously irresponsible on the part of rating agencies.
The whole rating agency system is a case of badly aligned incentives. Even today, the issuer of debt pays for their own debt to be rated. The incentive for the rating system is to give high grades, because you have capital requirements for banks based around ratings. If it’s AAA rated, you can hold as much as you like. When Basel II came into effect it meant that these ratings mattered for banks, so if they are holding a certain level of AAA debt, it’s like holding cash. That created regulatory arbitrage: a demand, especially by European banks, to hold AAA bonds. Some of the subprime US stuff was actually packaging up junk in a way that could be rated AAA, so that German and French banks could put it on their books, and earn more yield than they would get from government bonds. That was an incentive to create more subprime junk. That’s a broken angle in the system.
Why didn’t alarm bells ring when Icelandic banks started providing consumer banking services in the UK and the Netherlands?
Iceland is an EEA (but not an EU) member, so it passes a lot of EU law into domestic law. So it has access to the EU passporting system, which is still active today.
This means that a French bank can open a branch in Germany and its activities would be regulated in France. It’s set up to help banks expand, but banks like Landsbanki, my former employer, used this rule to open up branches on the Continent.
They did this because they were running low on funding after the 2006 crisis and needed new sources of deposits. Previously, they had been criticised for growing entirely on wholesale funding and not taking deposits. So they said ‘ok, we’ll take deposits’ and opened Icesave. They were operating under the EU framework, so there wasn’t much concern over legal issues.
In early 2008, the British government began to pressure Iceland to force Landsbanki to create a separate company in the UK, regulated by the UK as a bank, and put Icesave into it.
But even the Icesave marketing material said ‘Icesave’ brand and only the small print mentioned ‘part of Landsbanki, Reykjavik, Iceland’. So the British people who were putting money into these accounts were actually funding a branch of an Icelandic bank that just happened to be situated in the UK! The collapse of Icesave should have been a wake-up call for the EU to do something about passporting, but I don’t believe they ever closed this loophole.
The UK government famously listed the whole country and its central bank as terrorists.
That was brutal. There is a theory about a link to Scottish independence. Gordon Brown and Alastair Darling were both Scottish Unionists. Scottish nationalists were comparing Scotland to the Nordics and arguing that it could be a successful Nordic country. So they {Brown and Darling} may have done it for that reason.
How come Icelandic media didn’t suspect that something was going wrong, since there were early warnings? Were they too close to the banks? Perhaps they didn’t have the necessary resources or expertise?
The two big newspapers are Morgunblaðið and Fréttablaðið. The former is the mouthpiece of the centre-right Independence Party, the most powerful one in Iceland. Traditionally, they are the nexus of business and political power. Davíð Oddsson, still the most powerful guy in the country, is currently Morgunblaðið’s editor. But he was also the prime minister who privatised the banks. The critical 2006 IMF report was published just three years after full privatisation, so there wasn’t much interest in Morgunblaðið to talk about the risks because it was too recent, and their party was still in the government.
Fréttablaðið was part of Iceland’s biggest media company, controlled by Iceland’s leading businessmen, who also owned a large piece Íslandsbanki, the third biggest bank. So there probably wasn’t much appetite to criticise the banks there either. When I describe who controlled the newspapers, people sometimes scoff at this as an example of Iceland’s provincial nature. But on the contrary: Iceland is really the larger world in microcosm. These kinds of conflicts of ownership hamstring media organisations all over the West, it’s just more easy to see these patterns in a smaller economy.
What’s really striking is that most people got away with it. One convicted politician later became an ambassador to the US
He’s the only one ever convicted of a crime against the Icelandic state in the country’s history. And still he was rehabilitated. Many of these guys, even those who were jailed, rehabilitated themselves. They kept a lot of money offshore, hired PR people in Iceland and abroad, and cleaned up their image.
The dominant narrative now is that Iceland had a great banking system and finance was the future of the country. Then Lehman Brothers collapsed, and took Iceland down. There are even rightwing politicians today who question whether there was a crash at all.
So should we be holding up Iceland as a success story?
It’s a success story insofar as we got some criminal convictions. That we briefly had the resources to do that can be seen as a mark of the public’s rage. It can’t be overstated how bad things were for a few months, especially after the banks collapsed and the UK terrorism law was enacted. We were frozen out of our savings and we were losing our houses and cars. That dark mood of struggle persisted for four years. The darkest times were the first six months, but it was an unfolding tragedy that just kept rolling. We couldn’t go on vacations or to a restaurant anymore.
Our lives became really hemmed in and very close to the bone. There were ads on TV telling people to only buy locally made products and showing how the stacks of coins would stay in the country. It was like we had become an agrarian society, a throwback to the 19th century. Because of that desperation, there was a movement to go after people. Whenever I told people at social gatherings that I was investigating banks, they would say ‘go get them’. The man on the street was sure that he had been swindled by a group of criminals. And he was right.
Have things improved now?
This March (2022) the government sold a 22.5 percent stake in Íslandsbank to a secret list of 207 bidders through an auction. Bidders got their shares at a discount of four percent to the market price. Oddsson’s successor and protégé Bjarni Benediktsson, oversaw this process as finance minister, although they created another agency at an arm’s length from the ministry to carry out the privatisation. They wanted to keep this process secret and said that the bidders were professional investors: hedge funds and pension funds. But then it came out that some bank employees were in on the deal as well.
So there was pressure to publish the list and eventually the finance ministry relented. It turned out that one of the successful bidders was the finance minister’s father! These bidders got a four percent discount and flipped their shares over the following days, basically printing money for themselves. There were foreign and domestic investment funds on the list who asked to participate and their emails were never answered. And the list of buyers includes many old names from the 2008 collapse, including people who went to prison.
So they’re still on it.
I think nothing has changed.
You said that there was a lot of anger, because people lost their money and jobs. How come there was no populism, an Icelandic version of Trumpism or Brexit?
This was 2009, so before those forces were unleashed. There’s more of that happening in Iceland now. And in 2008 it was obvious to most of us who the culprits were: the Independence Party that had run the country for decades and had privatised the banks, and even after the collapse refused to step down. That party was symbolic of the Icelandic elite. Davíð Oddsson had been the prime minister and then was made head of the Central Bank as a retirement gift and made some questionable decisions in the run up to and during the crisis. Trumpism and Brexit were anti-elite movements. In Iceland it was Oddsson, the Independence Party and the central bank that represented the elite.
But they were reluctant to let go of their power. Oddsson did not step down as central bank governor until six months after the crash. This was the biggest financial collapse in Western history, and the guy in charge was still there! There were people outside the parliament every day all winter long, banging on pots and pans. They wanted a new election. And we got one, as well as new parties in government. The Independence Party was kicked out of power, but only for a few years.
They came back in power along with their little brothers, the Progressive Party, as a coalition in 2013. They said that the last four years had been really hard not because they had run the country into the ground in 2008, but because of these other parties. So they promised debt relief on mortgages and came back in.
You are a ‘bubble expert’ now. Is there another bubble in the global economy that you think we should be worried about?
We have a huge bubble of global debt: the highest global debt-to-GDP ratio ever. That needs to be unwound somehow and that’s going to be a programme of probably 10–20 years, perhaps the rest of our professional lives. We are also seeing the beginnings of a new monetary system. The US dollar sanctions on the Russian central bank were a wake-up call for other central banks that their dollar assets are political footballs that can be frozen by the West. So there are moves away from the dollar. Asian countries are talking about a commodity-linked basket of currencies they could transact in. So with the pandemic and Russia sanctions we are seeing a shift in the global monetary order. I don’t know how all that will shake out, but current global debt levels are very worrying. It’s like the whole world is Iceland now.
For a long time, banks ran every part of their services. Then, once the world became more digitalised, most wrote and ran their own core banking software. Each bank’s core banking was entirely bespoke. Then companies like Avaloq emerged and standardised core banking software. Then, in the 2010s, firms like Mambu or Thought Machine arrived. Core banking was suddenly broken up into its individual components, an API for every financial service. Bespoke and standard at the same time.
What I am saying is that what’s going on in embedded finance and banking-as-a-service (BaaS) has been slowly happening since banking first digitalised. This is natural progress. It only feels so seismic because the possibilities are so vast and it’s happening much faster with the advancement of technology.
This next stage is going to transform financial services in the same way the original core banking software did, perhaps even more so. Now integrators, such as AAZZUR, can pull all those standardised APIs into one ecosystem of financial products, so financial service providers – and I don’t just mean banks or fintechs by the way – can create a truly tailored offering. How financial service providers adopt this next stage will be key to how they scale and survive. Here’s why.
A future of embedded finance
Andreessen Horowitz’s Angela Strange was right when she said, “every company will be a fintech company.” Embedded finance allows any digital business to offer services like loans, investment advice and insurance at the point of sale or need. Offering financial services is now simply a case of plug and play. This is a huge value-add for digital businesses and many are already getting involved – just think about the last time you didn’t see Klarna at checkout. This might sound like a big threat to financial service providers – but really it’s a huge opportunity. The market just got a lot bigger, and someone has to provide those services. For those who look to integrate and offer their services via APIs to retail businesses or other fintechs, scalability and profit beckons.
For those who look to integrate and offer their services via APIs to retail businesses or other fintechs, scalability and profit beckons
Despite there being around 250 challenger banks in the world, only five percent have broken even. Embedded finance is changing this. Now challenger banks can make commission from embedding financial services from fellow fintechs into their systems – or by embedding theirs elsewhere. They have the infrastructure to easily integrate them and the data to create triggers to cross sell useful products right at the point of need.
For example, if a customer purchases a flight or a hotel, they can then be offered travel insurance or foreign exchange. I foresee a tough time for single-focus fintechs. The profit potential of BaaS and embedded finance is only going to shift momentum towards those built to integrate.
As we go about our lives using our debit and credit cards, we’re leaving a footprint, creating a digital persona just like we do on Google or Netflix. With this data, fintechs, challenger banks and digital businesses can create hyper-personalised customer experiences that offer financial add-ons customers genuinely need, when they need them.
From the most specific insurance types to wealth management, from travel money to carbon offsetting, they are all triggered by specific transactions and spending patterns. Hyper-personalisation in banking is getting a lot of coverage right now, with a recent Deloitte report suggesting banks that “deliver true end-to-end hyper-personalised products and services will create a significant advantage over their competitors.” Financial service providers that want to take advantage of this just need to ask one question: ‘do we build or integrate?’
A collaborative endeavour
Like I’ve said, APIs now allow providers to integrate their services into other systems and vice versa. Finding ways for these services to work with each other is what I find so exciting about being in embedded finance. Think of a car that pays its own parking tickets. A digital ski-pass merchant that offers its own short-term extreme sport insurance. Airlines and hotels that offer travel money or budgeting tools. Wealth management services triggered by high value purchases.
Those are just a few of the possibilities. Some estimate that embedded finance could be worth €6.3trn over the next 10 years and the savvier fintechs have realised that’s a big enough market to share. However, those thinking about collaborating should act fast – everyone’s generosity has limits.
In the financial crisis the then UK chancellor, George Osborne, exclaimed that “we are all in this together.” It wasn’t true then and in the dozen years since, it has become abundantly clear that those who own property, businesses and other assets have grown ever richer.
Young people realise this. Their rents are going up, taxes on work are rising and owning that first home is getting further out of reach. We have a generation that doesn’t expect to do as well as their parents, despite the UK being a wealthy country, with a growing economy and high levels of employment. People in their 20s, 30s and 40s have missed out and feel angry. If that anger is allowed to fester it could end in disaster. How has this happened?
We all know that a downside of free markets is that they can create inequality; what is less well known is that this is exacerbated by tax rules that favour the rich. These rules that favour the rich are hidden in plain sight. One of the most unpalatable, when you delve into it, is ISAs. Families that have saved their maximum ISA allowance for many years now have portfolios of shares worth millions of pounds.
These rules that favour the rich are hidden in plain sight
Interest, dividends and capital gains each year give these families an income often in excess of £50,000 – entirely tax free. Contrast this with a normal family that earns less than that and pays a significant amount of income tax and national insurance. The capital gains tax allowance also unfairly benefits the rich. Those who are rich enough to make capital gains – for example a profit from selling shares, over and above their ISA gains – are allowed to make £12,000 in gains before they have to pay capital gains tax. This group of wealthy people therefore get to make the same amount of capital gains tax free as a normal person does from their income tax allowance.
Double-edged sword
Tax deductibility of interest is another area we need to take action on. Most people receive their income and have tax deducted through PAYE and then pay the interest on their mortgage and any other loans. This isn’t how it works for the wealthy, who can form a company and pay their interest before tax is calculated. That is why an incorporated landlord can afford to pay more for a home than a normal family. That is why companies pay less corporation tax than they might.
We’ve always seen second homes as a luxury but in reality they’re more than that – they’re another way the rich can avoid tax. It is hard for most people to imagine anything more luxurious than having a second home that nobody lives in for most of the year. Second homes tend to go up in value like other property, as the government has a policy of creating inflation. Most families pay VAT as part of the cost of going on holiday. The wealthy can enjoy their holiday assets VAT-free and often pay relatively low levels of council tax.
Six ways to reform tax structure:
1. ISAs to be scrapped; no annual allowance and portfolios becoming subject to income and capital gains tax.
2. Capital gains tax allowance scrapped; it’s really something that only the one percent take advantage of.
3. Stop tax deductibility of interest. Any company unable to afford to pay tax before interest must be effectively insolvent.
4. Second homes should be subject to VAT and/or higher council tax. VAT was designed to be levied on non-essential goods.
5. Subsidies on farmland phased out, as was successfully achieved in New Zealand. Farms should be taxed like any other asset.
6. Non-dom loophole closed and companies that pretend to also not ‘live’ in the UK should be subject to the law of common sense.
Ownership of land is a real favourite of the rich and it has so many benefits – none of which are available to those who don’t own it. These include farm subsidies, protection from inflation, the ability to borrow against the land, tax free amenity value (like second homes) and freedom from inheritance tax. And you don’t even have to farm the land yourself.
For the real connoisseurs of tax avoidance, offshore tax is the way forwards. It is not just about individuals – like the former chancellor’s wife, Akshata Murthy – who are non-domiciled individuals, it also includes wealthy companies that claim they don’t make their profits in the UK. It is very hard for the person who runs a shop on the high street to understand how the big tech retailer they compete with doesn’t seem to pay the corporation tax they have to pay. It is impossible for all of us to understand how someone who lives in Number 11 Downing Street doesn’t actually live there for tax purposes.
It wouldn’t be that difficult to change these rules that favour the rich. Even by making changes just in these areas, we would reduce wealth subsidies and be able to tax workers a bit less. We would make a step towards ‘all being in this together.’ And we might avert disaster.
The disruption that began in March 2020, heralding the start of the global pandemic, had knock-on effects that cascaded through the economy, decimating businesses and leading to mass unemployment. The convergence of technology and shifting attitudes in work culture, including, for many, the shift to remote working, has meant that new opportunities for disruption across many industries are coming to the fore. The end-to-end digitisation of many services has marked a transformation not just in the way certain industries work, but also the way in which we go about our daily lives. Now, for a rapidly increasing number of services that we use on a daily basis, we go online. We have, along every step of the way, digitised what can be digitised and removed what has long been a feature of traditional infrastructure, the human component. And that’s good. Isn’t it? Well, if it makes certain processes easier for most, then arguably yes, and providing some of the infrastructure remains to service those who are unable or unwilling to embrace change, then let’s embrace technological change.
New tools for a new age
And I think that’s where we are at currently. We implement AI, machine learning and APIs in order to help us manage the complexities of modern living more effectively. So how can we use these tools to solve something like recruitment? It is an industry that has been struggling to find a firm footing as cultural attitudes shift, and that is because not much has really changed in the recruitment process, not in real terms. A curriculum vitae composed in the 1950s would not look that much different to one composed now.
There are practical ways of reducing bias in the hiring process and I believe they are ripe for digitalisation
This is generally the first point of call for a hiring manager – often sifting through hundreds of them, after which there might be a telephone interview, followed by a lengthier face-to-face interview. Perhaps there is a follow-up interview and then, if the candidate has successfully jumped through all of these hoops, an offer. But is that the right way to hire someone? Is this the most equitable way of deciding who is the best person for the job? Perhaps a shortlist of candidates is, in reality, just a list of the hiring manager’s preferences based on name, gender, where a candidate went to school, and one person’s preconceived ideas about whether or not a candidate will be a ‘good fit.’
Bias in the workplace has been an issue for decades, and it is a real problem, since we are all susceptible to unconscious bias, so there is plenty of opportunity for it to creep in at the recruitment stage. Businesses have long been aware of this problem but haven’t made meaningful strides in addressing it. Instead they have utilised CRM and recruitment agencies, which is great for organising and streamlining hiring as well as reducing some of the workload for human resources by outsourcing the search for viable candidates to a third party. So the next step up the management chain is to establish policies and strategies to tackle unconscious bias.
Under the Equality Act in the UK, it is unlawful to set quotas for members of the workforce possessing protected characteristics such as age, race, religion, sex and disability. Positive action gives employers the power to promote those with protected characteristics provided they are just as qualified as another suitable candidate – but they don’t have to.
And that is how the law handles the problem of positive discrimination, of hiring a less qualified candidate with a protected characteristic to boost diversity.
A recent study published in Harvard Business Review found that creating a longer shortlist ‘increased the proportion of female candidates from 15 to 20 percent,’ but while broadening an informal shortlist is one way of approaching the problem of bias in recruitment, is this the best we can do to ensure inclusion and diversity in the workplace?
Solving recruitment
I believe this is why we are at an exciting point in time, because technology has come far enough along to begin to have a real impact and whereas removing the human touch is typically seen as a bad thing, removing unconscious bias from the recruitment process is a problem that is perhaps uniquely suited to a machine. Several start-ups have taken first steps in using technology to ‘solve’ recruitment. They hope that by utilising the cloud, AI and machine learning they can bring about Recruitment-as-a-Service (RaaS), which will radically reimagine the process by which future candidates enter the world of work.
No longer will companies pay exorbitant commission to recruitment agents, they will simply use an end-to-end recruitment service that, with hope, is effective in drastically reducing bias. So what might such a platform look like? Candidates are initially given a short set of standardised questions to assess suitability, before being algorithmically graded based on their answers against an ideal response. Initial over the phone interviews might take place using voice masking to disguise identifying characteristics that, while not relevant to a candidate’s suitability, could introduce bias at an early stage.
There are practical ways of reducing bias in the hiring process and I believe they are ripe for digitalisation. Of course we will all continue to be susceptible to the foibles of our own programming, but perhaps a little quality control on some of our decisions wouldn’t hurt.
Wine is a great product and a great business to work in. A drink that people all around the world love, grounded in generations of expertise that plays a vital role in environmental stewardship and sustaining communities. But it’s also a business that faces challenges; be it increased regulatory complexity, the cost-of-living crisis, climate change or speed of innovation.
To grow the category, winemakers and distributors need to challenge industry norms – and to do that successfully, they should work with customers to meet the constantly changing tastes and lifestyles of the consumer. It means taking some risks and being prepared to go against convention.
The wine industry has been slow to innovate. Take zero- and low-alcohol. This is a category neither beer nor wine took seriously until recently, and wine offerings in the past haven’t exactly done the category any favours. Today, it accounts for 0.6 percent of total wine sales. But that is changing. Zero alcohol wine is showing 28.2 percent year-on-year value growth and is now worth more than £39m in the UK. Non-alcoholic sparkling wine leads the way, having driven category growth, and it accounts for 38 percent of total zero alcohol wine value.
Taste is everything
There is a huge opportunity in zero- and low-alcohol wine, as consumer preferences change. But to deliver that in a market where taste accounts for everything, you need an outstanding product to help persuade customers.
This is where technology can step in and provide the solution. Access to world leading de-alcoholising technology gives market leaders their advantage. These processes operate at a lower temperature versus traditional methods, resulting in a gentler alcohol removal, retaining more of the aroma, body and flavour of the wine. The result is a superior zero alcohol product that does not necessitate additional sugar to compensate, which traditional de-alcoholising techniques use.
Plus, this introduces the potential to offer lower sugar options and achieve a better taste. For example, ranges like Hardy’s Zero which utilise this method have reset expectations of what this category can achieve. The rapid improvement in zero- and low-alcohol products in the wine industry is especially welcome given the somewhat erratic approach by government to regulation and trade. Take, for example, the UK duty reforms versus the Free Trade Agreements (FTAs) between the UK, Australian and New Zealand governments.
The wine industry in the UK and Australia were delighted last year when the International Trade Secretary made it clear to UK consumers that Australian wine would be cheaper as a result of FTAs. That was good news for fans of Australian wine. Unfortunately, the UK Government’s proposed excise duty reforms will wipe out these benefits, reduce choice, hit UK consumers’ pockets and damage Britain’s reputation for inward investment.
Export data from Wine Australia suggests the current proposal would add £81m in duty annually to Australian wine sold in the UK (the burden falls on wines that are typically stronger due to growing conditions). This contradicts the government’s commitment that the new rules should not materially affect the amount of duty collected.
Without adjustments, the wine industry is rightly concerned about the uncertainty the duty review introduces and the potential to damage both Britain’s business-friendly environment and consumer choice.
Fairness and simplification
With consumers already challenged by rising inflation, we hope that a sensible solution can be found. The industry recognises the need for a reformulation of the current system and the goal to promote fairness and simplification. Those in the industry want to work with the government to establish a formula that allows people to enjoy a glass of their favourite wine in moderation, but does not unduly punish the consumer or hamper investment.
Consumers and customers alike expect wine industry leaders to pioneer change and take action. They expect all winemakers and merchants to take responsibility to provide quality and affordable drinks. They also expect them to take action on climate, be it at the vineyards, manufacturing, distribution – or how wine is packaged, or bottled.
Some winemakers are rewriting the rules around traditional wine packaging. For example, Banrock Station’s Wise Wolf range uses 94.8 percent recycled content in the hope of inspiring others in the industry to join the journey towards a more circular future.
Every material used needs to be carefully considered, along with evaluating the environmental impact of freight methods, routes, bottle shape, and size. The most responsible brands operating today are taking these measures. Disruptive collaborations in fashion, tech, sport and music are a mainstay. They fuel interest and loyalty, particularly among young adults. Although, not so much in the wine industry. We, as an industry, intend to change that too. Global wine merchants which operate today have been doing so for centuries, but tradition cannot be a reason to impede progress. The wine industry has huge potential, but we also face challenges. To move forward, we need a different mindset, more akin to a ‘start-up,’ to fully realise it.
Last year Facebook’s parent company changed its name to Meta, announcing during its Connect developer conference a means of working within an immersive VR environment, with as many screens as required and a virtual keyboard that can be paired with a real one.
In October 2020 its popular Quest 2 VR headset was released at a price point designed to bring VR to the masses. The idea of being able to work from home, or indeed anywhere, gained traction during the first year of the pandemic, and VR does appear to promise that if one should prefer to sit at their desk while occasionally staring out of a starship window, then one can.
Cue a raft of tech articles extolling a futuristic vision of work in which we experience a virtual- or mixed-reality version of the world. Wherever we set ourselves down is our office. We simply put on a headset, step into the bath and away we go, several virtual screens hovering in front of us, perhaps a custom keyboard tray sits atop the bubbles, wirelessly linked to a computer in another room and another world – one we used to know, before we found something better.
The ideal workspace
Indeed, Meta Quest invites us to step into our ideal workspace, ‘where distractions disappear and productivity reigns.’ If I can tear myself away from the nagging feeling that a new era of enhanced productivity will be precursored by an awful lot of troubleshooting while nodding through several virtual settings menus, ankle deep in lukewarm bathwater, then I would agree that the future of work does look promising.
But one concern I have with devices that are designed for both work and play is that they do not lend themselves well to discipline, and if we can work anywhere we want, does that mean that we should? The pandemic gave employers and employees alike an opportunity to reimagine what work could and should be, but I don’t believe there is any broad consensus on what that is, though I would wager we each now have a preference one way or another. VR has opened up the possibility for us to further redefine the boundaries of our ideal office and also the overall work experience, but at what cost? If our working hours involve wearing a headset and our downtime also involves wearing a headset, then perhaps all we’re really doing is attempting to perfect escapism.
Much of the current research into VR use tends to focus on ‘cybersickness,’ a form of motion sickness induced through immersion in VR that can produce physiological effects such as nausea, dizziness and loss of spatial awareness, according to a literature review published by the UK government Department for Business, Energy & Industrial Strategy, entitled The safety of domestic virtual reality systems.
Long-term effects of sustained VR use are relative unknowns for the time being as further research is required, but it is fair to argue that a technology that attempts to redraw our perception of reality might have some unexpected and potentially hazardous effects.
A realistic roadmap
And VR as a technology is still in its infancy. Meta’s roadmap now includes Project Cambria, a more high-end VR headset due for release this year, which will be followed by its next iteration of the Quest VR headset in 2023 and two more headsets in the year following that. Meta appears to be adopting a release schedule that is familiar to owners of smartphones and smart watches, a promising sign that it is committed to serving its vision of the Metaverse and extending Facebook’s 2004 mission to ‘bring the world closer together,’ albeit in a new digital frontier.
But it’s important to mention that this is all still being built. The VR space is a hotbed of development and innovation and this is reflected in Quest 2’s regular update schedule, which unlocks new features for the headset. In September 2020, the company announced a new feature named Infinite Office, a virtual reality office space that effectively tracks your real keyboard, allowing for immersive solo productivity, but this seems like a strange addition for a headset that is primarily marketed to gamers.
In April of last year, Vice President of Facebook Reality Labs Andrew Bosworth engaged in a Twitter space discussion in which he said: “There’s this old story in the PC era called ‘the reason to buy and the excuse to buy’ and the reason to buy a PC was to play games, the excuse to buy was to do spreadsheets. And until you could do both games and spreadsheets you couldn’t buy it because you need both the reason and the excuse.”
This is an interesting revelation, not because it speaks to the overriding motivations of humankind, but because there is an implied acceptance that gaming may win out in the battle for VR and that’s okay. The goal for Meta at the moment is widespread adoption and with VR looking less like a fad these days and more like a movement, it seems they are succeeding in bringing about this vision to make virtual reality a mainstream reality.
True leaders, it is said, are forged in times of crisis. If that is the case, then Sanna Marin may well be a name for the history books. Not that the Finnish Prime Minister is any stranger to making headlines, of course. Marin first attracted international attention when she took office in December 2019, then becoming the world’s youngest leader at the age of 34. The record-breaking achievement was hailed as a feminist victory, ushering in a new era of leadership for a modern and progressive Finland. Marin’s coalition government – made up of five parties, each led by women – represented a refreshing alternative to the political status quo. Not only would Finland be governed by an all-female coalition, but also by a remarkably young, millennial set of leaders, with four of the five party chiefs aged under 35 at time of Marin’s appointment. A momentous achievement indeed – but celebrations were soon cut short.
Mere weeks into the new role as PM, Marin found herself in crisis mode. On March 11, 2020, the World Health Organisation declared the coronavirus outbreak to be a global pandemic, putting mounting pressure on international leaders to protect the lives and livelihoods of their citizens. Despite only just having her feet under the table, Marin was ready, armed with a plan of action to keep her country safe. This new leader faced an unprecedented challenge – and it may well have been her fresh perspective that gave Marin the upper hand in this time of crisis.
Unconventional beginnings
In a political world that is seen by many as still being too ‘male, pale and stale,’ Marin stands out as a welcome exception. Every bit the typical millennial, her frank and open social media posts have earned her scores of fans around the world, leading some newspapers to award her the title of ‘the leader for the Instagram generation.’ But it’s not just her age, gender and social media usage that sets Marin out from the crowd.
I’m in politics because I thought that the older generation wasn’t doing enough about the big issues of the future. I needed to act
Marin didn’t follow the typical pipeline into politics. In an interview with Time magazine shortly after her appointment as PM, the Finnish leader said that as a child and young adolescent, “politicians and politics seemed very far away.” Growing up in a small industrial town in south-west Finland, Marin had a somewhat difficult start in life.
“Like many other Finns, my family is full of sad stories,” Marin wrote in a personal blog post in 2016. Her mother spent her childhood in an orphanage, and her father’s alcohol addiction led her parents to divorce while Marin was still a young child.
From an early age, Marin was aware of the financial pressures facing her family, and worked a number of retail jobs while in high school in order to support her mother. Described by a teacher as an ‘average student,’ Marin nevertheless strove to improve her grades, becoming the first member of her family to attend university.
“My background influenced how I see society, how I see equality between people,” she told Time. “I’m in politics because I thought that the older generation wasn’t doing enough about the big issues of the future. I needed to act. I couldn’t just think it’s somebody else’s job.”
It is perhaps unsurprising, then, that pressing social issues such as gender parity, equality and climate change are at the very heart of Marin’s political agenda. A fellow Finnish MP called her “the most left-wing Prime Minister this country has ever had” upon her appointment as PM, and Marin certainly has a progressive vision for both her country and her premiership.
A passionate defender of the welfare state, Marin is committed to ending homelessness, closing the gender pay gap and ensuring support for refugees fleeing conflict. Her government’s ambitious ‘equality programme’ has prioritised shared parental leave for new parents, encouraging fathers to take on a more equal share of childcare responsibilities in those precious first few months of a new baby’s life. Under Marin’s leadership, Finland has also raised the school leaving age to 18, in an effort to boost both educational attainment and employment opportunities for Finnish youth.
“We have always worked for equality in Finland, and I think it is also important in the future,” Marin told The Observer in 2021. “We have to make sure that structures don’t act as barriers to people. The real work to be done now is to make sure that we continue to promote equal opportunities.”
A defining moment
Marin hit the ground running upon her appointment as PM, quickly setting out a far-reaching and ambitious plan for the country. But, on January 29, 2020, the first case of COVID-19 was confirmed in Finland, and suddenly, everything changed.
By mid-March, after a fervent few weeks of planning and preparation, Marin’s government invoked the Emergency Powers Act – a decision that has never before been taken in peacetime Finland. Restrictions on cross-border movement followed, as did a swift two-month lockdown and further curbs on public life. Marin acted quickly and with confidence, introducing measures to slow the spread of the virus approximately two weeks before her country’s Scandinavian neighbours. This decisive action may have spared Finland the worst of the first wave of the coronavirus pandemic, with the county recording one of the lowest Covid infection rates in Europe during 2020.
Winning and maintaining the public’s trust was perhaps Marin’s greatest achievement of the pandemic
“Finland has a long tradition of responding to crises, and people tend to come together when there is a crisis,” Pekka Nuorti, professor of epidemiology at Tampere University, told the Financial Times in an interview from September 2020. “A pandemic is really a mirror of a whole society’s functioning and organisation as a whole.”
While Finland shut down rapidly, it did not shut down completely, allowing the country’s citizens to make the choices they felt were sensible in order to reduce the spread of the virus. This resulted in a 75 percent reduction in social contact among Finns, which helped to keep infections comparatively low during the early months of the pandemic. Thanks to the country’s high rates of digitisation, meanwhile, the Finnish track and trace app also proved to be a vital tool in controlling infections. The ‘Corona Flash’ app was downloaded by almost every other person in Finland in 2020, reflecting the country’s widespread desire to comply with official recommendations.
Winning and maintaining the public’s trust was perhaps Marin’s greatest achievement of the pandemic. Taking a direct, open and communicative approach from the outset, Marin gave weekly coronavirus briefings to the nation during Finland’s first two-month lockdown, answering questions from the media and the public alike. One press conference was entirely dedicated to queries from children, with the Prime Minister taking the time to listen to the concerns of the nation’s half a million school pupils. Marin’s efforts in building trust in her government paid off – in November 2020, an overwhelming 86 percent of the population considered the information provided by Finland’s political leaders to be reliable.
Not only did Finns trust their government to manage the health implications of the pandemic, the majority also believed that their leaders were capable of addressing the economic impacts of lockdown. Indeed, the Finnish economy fared better than most during the first wave of the pandemic, as the nation’s short, sharp lockdown allowed for a summer reopening, cushioning the economic blow and seeing output fall by just 6.4 percent in 2020 – far below the EU average of 14 percent. The relatively robust state of the economy following the initial Covid lockdown further boosted Marin’s standing among the general public, while the international media hailed her as an example of exemplary crisis leadership.
The political goodwill that Marin amassed during the early months of the pandemic ultimately proved vital to Finland’s response to the COVID-19 crisis, particularly as subsequent waves resulted in further restrictions. Keeping the public onside, however, is no mean feat – as Marin herself discovered in December 2021, when she was photographed partying in a Helsinki nightclub after coming into contact with a Covid case. The PM apologised to the public, saying that despite being fully-vaccinated, she should have used better judgement. Despite some criticism, Marin’s apology was accepted and the incident didn’t result in a full-fledged political scandal as it may have elsewhere. Thanks in part to Finland’s high levels of public trust in government, Marin was soon able to move on from the unfortunate episode – and by January 2022, she had much bigger fish to fry.
Neutral no more
Across the border in neighbouring Russia, a major military build-up was underway. Despite Russian President Vladimir Putin’s claims in late December that he had no plans to invade Ukraine, the mass mobilisation of troops and equipment continued, and on February 24, Russian forces entered the country. The full-scale invasion – thought to be the largest military attack seen on European soil since World War II – marked a significant escalation of the eight-year Russo-Ukrainian war and a major turning point for EU relations and security.
In Finland, Russia’s invasion of Ukraine was a reminder of past scars. In 1939, Finland fought its own war with Moscow, ultimately ceding nine percent of its overall territory to the Soviet Union as part of the Winter War peace negotiations. The conflict and its lasting legacy still looms large in Finland’s collective memory, with Russia’s most recent military aggression in Ukraine stoking up feelings of fear and uncertainty among many Finns. Indeed, a recent poll showed that 84 percent of Finns now believe that Russia poses a significant military threat, prompting the nation’s leaders to dramatically reassess the country’s decades-long policy of neutrality.
On May 12, Marin joined the Finnish President, Sauli Niinistö, to announce that the country would be formally applying for NATO (North Atlantic Treaty Organisation) membership. The announcement confirmed what had been brewing for some time, and by May 17, the Finnish parliament voted 188–8 in favour of NATO membership, with Finland submitting its application to Brussels the very next day. This sudden political change in heart over NATO membership reflected a dramatic shift in public opinion regarding military alignment. Before the Russian conflict with Ukraine, just 20–25 percent of the population supported NATO membership for Finland. Following the invasion, that figure had risen to 76 percent in favour. Neutrality, it seemed, was simply no longer an option for Finland.
“If Finland makes this historic step, it is for the security of our own citizens,” Marin told a news conference while visiting Japan. “Joining NATO will strengthen the whole international community that stands for common values.”
Confirming the historic policy shift in typical millennial fashion – with a much-liked post on Instagram – Marin has again demonstrated her ability to take swift, decisive action in a crisis. Responding promptly to the most pressing concerns of her citizens, and showing no signs of shying away from difficult discussions, her bold move to join NATO is certainly not a decision that would have been taken lightly.
A new era awaits
Finland’s historic decision to abandon its policy of neutrality in favour of NATO membership cannot be overstated. It marks a significant turning point for Finland, and a new phase in the country’s approach to international relations. While its membership bid is yet to be confirmed, the move has already prompted an array of responses from leaders across the globe.
The current NATO chief Jens Stoltenberg has said that Finland will be welcomed “with open arms,” alongside its Scandinavian neighbour Sweden, who filed for membership at the same time. Russia, meanwhile, has threatened to retaliate over the membership move, with a statement from the Kremlin warning of potential military action against Finland in response to its application.
“Finland’s accession to NATO will cause serious damage to bilateral Russian-Finnish relations, and the maintaining of stability and security in the Northern Europe region,” the statement read. “Russia will be forced to take retaliatory steps, both of a military-technical and other nature, in order to neutralise the threats to its national security that arise from this.”
Alongside threats to retaliate, Russia is also piling economic pressure on its westerly neighbour, halting its gas supply to Finland just two days after Helsinki applied for NATO membership. While Finland is well-placed to cope, with gas accounting for just five percent of the country’s annual energy consumption, the move nevertheless reflects the escalating tensions between the two nations.
Despite the support of NATO Secretary General Stoltenberg, Finland’s NATO application is by no means guaranteed to succeed. Unless it is able to secure the unanimous support of all 30 members, Finland will be unable to join the military alliance – and Turkey’s President Recep Tayyip Erdoğan has threatened to block the bid. Accusing both Finland and Sweden of hosting suspected Kurdish militants from a group it considers to be a terrorist organisation, Erdoğan has been vocally opposed to letting the Scandinavian nations join NATO. In recent weeks, Marin has met with Stoltenberg to discuss how to tackle Turkey’s concerns and move forward with the application, while US President Joe Biden has given his “full, total and complete backing” to Finland and Sweden’s NATO bid. Encouraging words, indeed, but until Erdoğan relents, Finland’s membership hangs in the balance.
Moving from one generation-defining crisis to another, Finland is at a pivotal moment in its history. This new era of Finnish foreign relations will require a direct, decisive and principled leader – and Marin has shown that she can fulfil that role quite comfortably.