Banco Popular is the most important private bank in the Dominican Republic: touching tens of thousands of people’s lives every day, and helping them achieve their personal and business aspirations. Francisco Ramirez, BPD’s Executive Vice President of Personal Business and Branches, explains how the bank’s recently launched Popular Apps ecosystem is supporting micro-businesses, remittance recipients, and Dominican young people – and how Banco Popular’s digital transformation and ongoing innovations will continue supporting the economic health of the Dominican Republic and its people.
Francisco Ramirez: Banco Popular, the leading bank in the Dominican Republic, has played a pivotal role in shaping the country’s financial landscape. With over 30 percent market share and two million clients, it stands as the most admired brand among Dominicans.
Since its inception, the bank has been committed to fostering financial inclusion and promoting entrepreneurship; leveraging a robust ecosystem of innovation, agility, and digital technologies; providing a memorable experience to our clients, supported by the best talent in the country.
Francisco Ramirez: Recently we have launched the Banco Popular Apps ecosystem, focusing on micro-businesses, youth, and remittance recipients.
In the Micro-business App, the main goal is to drive cashless transactions within a vital sector of the economy. This new application facilitates collections through QR technology, mobile top-ups, service payments, fund transfers, and cash withdrawals, offering an excellent user experience.
The Remittance App allows recipients to become bank clients and receive remittances through digital onboarding, offering convenient account management, direct remittance deposits, and versatile transactions through the extensive ATM network.
The Young Segment App provides young individuals with a 100 percent digital user experience, facilitating their first account, debit card issuance, savings goal planning, and credit card requests. The value proposition is co-created with the target audience, aiming to enhance market share, loyalty, and lifetime value.
Banco Popular is committed to a culture of innovation: to attract and retain top talent, and adapt human management models to industry trends for an effective digital transformation.
We promote innovation: streamlining project implementation and fostering an innovative culture through an Innovation Lab, where agile teams operate under scrum methodology.
We have implemented advanced security tools to safeguard our data, infrastructure, and networks, both on premise and on the cloud. We protect customers with strong authentication protocols, including biometric authentication for high-risk transactions. And our Security Operations Centre monitors for potential breaches across our channels, using AI models and advanced detection tools. We use AI solutions for fraud prevention and code development and are exploring ways that it can deliver value in client acquisition and satisfaction.
BPD’s long-term goal is supporting the economic health of the Dominican Republic and its people. Our digital transformation and ongoing innovations will play a huge part in achieving that.
In the coming years, by combining our analytics expertise with artificial intelligence, we will continue to transform our internal processes to achieve efficiency and agility, develop even more products and services to meet our customers’ needs and exceed their expectations, and help to reshape the financial sector for future generations.