Alfred Dunhill is the definitive men’s luxury brand, committed to challenging the notion of luxury and what is expected of an international luxury brand. With over 220 stores across the world, the globally acclaimed ‘Homes’ retail lifestyle environments in London, Shanghai, Hong Kong and Tokyo are a perfect example of dunhill’s ability to push boundaries. A unique global concept, they embrace and provide the ultimate in masculine luxury and retail lifestyle.
Created for the discerning and modern gentleman, the brand as a whole echoes Alfred Dunhill’s own legacy as a curator of the very finest. Alfred Dunhill the man was a true innovator of his time. He broke rules and refused to conform. His extraordinary spirit and dedication to luxury and innovation is as much at the heart of the brand today as it was in 1893.
Reflecting this heritage and its pillars of elegance, culture, creativity and Britishness, the Homes of Alfred Dunhill epitomise the third dimension of luxury – The Experience, allowing the customer to truly live the brand. The Shanghai Home of Alfred Dunhill has among its features an art gallery and games room, Tokyo’s distinctly modern Home boasts a bar lounge and an exceptional valet service, and in Hong Kong visitors to the Home can enjoy the dynamic atmosphere of Alfie’s restaurant and a fine wine reserve.
Although every Home of Alfred Dunhill is of course outstanding, the true spiritual home of dunhill is without question London. A freestanding Georgian mansion in the heart of Mayfair, Bourdon House embodies the heart and soul of the brand.
Characterised by proportion and balance, Bourdon House has long been considered a fine illustration of Georgian architecture. The Georgian style of architecture is now, more than ever, held as the epitome of refinement – beautifully proportioned, elegantly understated and much copied, but never surpassed. The Duke of Westminster set his sights on Bourdon House in 1911, displaying an overwhelming interest in its unique setting from the start, and made it his official London residence until his death in 1953.
Much time and care has been invested by Alfred Dunhill in renovating and modernising the House to evoke the same warmth and magnificence, but without compromising on its impressive heritage and spirit. Beautifully carved cornices, wood panelling, impeccably positioned antiques and perfect proportions echo the same elegant air and the building’s magnificent past fittingly.
Quite simply, the genuine character of the illustrious 18th century residence has been fully restored to its former glory, when it was called ‘Home’ by the second Duke of Westminster, but brought up-to-date by Alfred Dunhill with the progressive and enlightened concept of the ‘Homes.’
Every Alfred Dunhill Home is distinguished by a range of unique services, complementing a superior and effortless retail experience. Each one shares Alfred’s signature touch and personality, whilst still reflecting the respective culture of the environment surrounding it.
The three-floored retail aspect of Bourdon House, which is open to all, undoubtedly caters to every modern gentleman’s needs. The ground floor is home to the thoroughly impressive Alfred Dunhill emporium – the very best in luxury menswear, leather, accessories, gifts and gadgets.
The second floor reflects the brands commitment to personalisation, luxury and exclusivity – a spa, complete with two treatment rooms; a traditional gentleman’s barber – where guests can enjoy a hair cut or cut-throat shave in classic barbershop chairs covered in Dunhill’s Tradition leather, while checking the latest news and sports results or watching a classic movie on their personal TV screen; and the “Discovery Room” which presents custom-made menswear and leather and an dunhill museum curating both vintage leather and archive pieces spanning over 120 years.
In the basement you will be delighted to find a subterranean 12 seater private cinema complete with a state of the art Meridian sound system. The Cellar Bar and lounge area, serving seasonal British food and drinks, is adjacent to the humidor.
Service even continues into the walled courtyard – where guests can enjoy table service, under heaters during inclement weather, taking refuge from the hustle and bustle of London life.
The London home of Alfred Dunhill is overall an unforgettable and unique experience, which embodies a lifestyle that has long since represented grandeur and distinction in British luxury. To this day, Bourdon House is fit for royalty, revering its rich and reputable past but challenging the expected and demanding the very best.
