Rebranding a business can offer an opportunity to refresh the identity of a brand or move away from negative perceptions, but requires thorough planning and audience understanding to succeed

In achieving logistics nirvana, in which the needs of consumers are met and their suffering passed on to its workforce, Amazon has created an Orwellian dystopia across its network, prompting calls for strikes and unionisation

Movies were producing revenues of over $100bn a year before the pandemic. But a series of lockdowns and a streaming boom has threatened to topple Hollywood’s reign.

Much to the bewilderment of economic policymakers, inflation remains stubbornly low. Could internet powerhouses like Google, Amazon and Netflix be to blame?

Forbes’ ‘billionaires list’ shows the world’s richest have gotten richer, with Jeff Bezos being named as the wealthiest person in history

As tech behemoths like Amazon and Google enter the financial services industry, the long-established dominance of major banks is coming under increasing threat