Rebranding a business can offer an opportunity to refresh the identity of a brand or move away from negative perceptions, but requires thorough planning and audience understanding to succeed

Reed Hastings brought streaming to the masses with Netflix, but as more competitors crop up, can he keep the business at the forefront of the industry with his plan to supercharge original content and offer customers a cheaper, ad-supported service?

What do history’s most inspiring business leaders have in common, and what qualities helped them to succeed?

Many believe the metaverse is set to take off in a big way. That brings with it substantial opportunities for businesses as well as investors – but only if it can be successfully regulated

Movies were producing revenues of over $100bn a year before the pandemic. But a series of lockdowns and a streaming boom has threatened to topple Hollywood’s reign.

Putting the right team of people together is crucial to the success of a company, but how can those charged with leading a company help to cultivate a productive, innovative and happy work environment?

There is a culture of secrets and lies built into Silicon Valley that has led to investors with capital buying into fraudulent start-ups. Can this change?

This year consumers have been frustrated by disastrous pre-order events for the latest gadgets, so what are the systems behind new product launches that can go so wrong?

China’s weakened global position could be the blessing countries need to boost investment and grow their manufacturing sectors

Multinational firms continue to profit from disparate tax regulations at the expense of governments and citizens. A global minimum tax is the only way to effectively tackle corporate tax avoidance

It is clear that the influence of technology can be damaging as well as beneficial, with negative effects on personal relationships and social media-induced anxiety becoming more apparent

When tax bills are in the millions or even billions, some individuals will go to any lengths to avoid paying up

The European Commission ordered Ireland to recover the US tech giant’s unpaid taxes in August 2016 after deeming the country’s benefits to be illegal

Apple could face a fine of up to 15 percent of its Russian sales after an investigation by Russian authorities found the company guilty of orchestrating an illegal price-fixing scheme

As the European Commission prepares to release the findings of its investigation into Apple’s tax bill, the US has accused the body of overstepping its jurisdiction