Rebranding a business can offer an opportunity to refresh the identity of a brand or move away from negative perceptions, but requires thorough planning and audience understanding to succeed

The space tourism industry has been growing alongside the ambitions of private space companies such as SpaceX, Blue Origin and Virgin Galactic, but its future relies on addressing a number of critical factors

Excitement and fear are physiologically the same response, so in anticipating a new era of artificial intelligence it is perhaps a very ‘human’ characteristic to be having second thoughts

What do history’s most inspiring business leaders have in common, and what qualities helped them to succeed?

There has always been significant interest in the final frontier and as commercial space companies work to make space tourism a viable market, we may not have to wait too long for the price of admission to come back down to Earth

The rebound in the markets has seen the super rich boost their already considerable net worth further. Selwyn Parker says the first trillionaire may be present among these beneficiaries but their crowning may not be the result of opportunism or market conditions

Always setting out to achieve the impossible, Elon Musk is one of the greatest business leaders of our generation. With his focus on fixing humanity’s problems, he could be the one who changes the world as we know it

As one of Silicon Valley’s most innovative entrepreneurs, Elon Musk has forged a remarkable career from thinking outside of the box

In the company’s latest push to provide a seamless supply of green energy to electricity grids, Tesla has unveiled a new power plant on the island of Kauai