Reed Hastings brought streaming to the masses with Netflix, but as more competitors crop up, can he keep the business at the forefront of the industry with his plan to supercharge original content and offer customers a cheaper, ad-supported service?

Movies were producing revenues of over $100bn a year before the pandemic. But a series of lockdowns and a streaming boom has threatened to topple Hollywood’s reign.

One of the main drivers for the remarkable success of the streaming service is strategic agility. Netflix’s ability to adapt in in order to grow is a lesson for businesses of all sizes