PR

PR

Management | Special reports | Strategy
A killer whale show at SeaWorld, Orlando. The film Blackfish, which sheds light on the treatment of the company's animals, has adversely affected its reputation

Seeing is believing: SeaWorld’s struggle with bad publicity

When it comes to public relations, there is always more to uncover beneath the surface. As it picks up the pieces after its recent PR disaster, SeaWorld is learning a valuable lesson
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