The key to establishing itself as both a sustainable and socially responsible company has been putting people and education first. Thai Life Insurance discuss prioritising community participation and the health of its customers

At Thai Life Insurance, offering financial support to customers is just one of the company’s leading principles. Serving wider social and environmental needs is equally important

The life insurance market in Thailand is more competitive than ever, forcing leading companies to adopt an evermore dynamic and forward-thinking approach to stay ahead of the pack

Sustainable business means adapting to multi-channel, digital-enabled customer expectations, says Chai Chaiyawan

In this digital age, the importance of viral videos and trending content has changed the rules of branding: emotive storytelling can be the most effective advertising vehicle

President Chai Chaiyawan explains the brand values behind Thai Life’s wildly successful ‘sadvertising’ commercials